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Last update: July 23, 2014
  • Marketing Mix Paper

    Marketing Mix Paper

    Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals (Kotler, 2001). These ideas, or the four “P’s”, can facilitate businesses to reach their goals more efficiently. But more so, marketing is a blend of art, science, business, and patience (UOP, 2005). To execute the marketing skills, a plan or a road map must be established that

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    Essay Length: 728 Words / 3 Pages
    Submitted: December 19, 2009 By: Tasha
  • Blue Ocean Strategy - How to Create Uncontested Market Space and Make Competition Irrelevant

    Blue Ocean Strategy - How to Create Uncontested Market Space and Make Competition Irrelevant

    BOOK REVIEW The book, ‘Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‘, authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that

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    Essay Length: 801 Words / 4 Pages
    Submitted: December 19, 2009 By: Anna
  • Marketing B2c Site Compared to a B2b Site

    Marketing B2c Site Compared to a B2b Site

    Marketing B2C site compared to a B2B site LaShawn Williams EBUS/400 E-Business Deborah Lafky May 26, 2008 Marketing B2C site compared to a B2B site Introduction When a company uses marketing, the company is attempting to promote his or her products or services with the intent of being able to maximize ones profit and gain the confidence of the consumer. Within today’s society marketing having the right product or service can be difficult with being

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    Essay Length: 1,807 Words / 8 Pages
    Submitted: December 19, 2009 By: Kevin
  • Totalitarian Government (north Korea)

    Totalitarian Government (north Korea)

    From what I understand about totalitarian, it’s a government centered state, which North Korea is a totalitarian state where the government doesn't tolerate any public deviation from the official line. Simply mishandling a portrait of leader Kim Jong Il is considered a crime. As I watched an online video I understood that it was also amazing to see footage of daily life in Korea, the absolute most impenetrable country in the world for outsiders and

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    Essay Length: 340 Words / 2 Pages
    Submitted: December 19, 2009 By: Tommy
  • Priceline.Com Marketing Analysis

    Priceline.Com Marketing Analysis

    Priceline.com Introduction “Winners don’t do different things, they do things differently.” Priceline changed the conventional marketing system by introducing a role reversal of the traditional seller-buyer system. Launched in 1998, Priceline, the brainchild of Jay Walker, provided “lower than retail” airfare options for travel enthusiasts. Priceline is the “eBay” of airline tickets, allowing the buyer to bid (once) for the fare. By facilitating sales below retail price via the Internet, Priceline makes it possible for

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    Essay Length: 2,061 Words / 9 Pages
    Submitted: December 19, 2009 By: Fonta
  • Foreign Exchange Markets

    Foreign Exchange Markets

    Foreign Exchange Markets In The Beginning Foreign exchange dealing may be traced back to the early stages of history, possibly beginning with the introduction of coinage by the ancient Egyptians, and the use of paper notes by the Babylonians. Certainly by biblical times, the Middle East saw a rudimentary international monetary system when the Roman gold coin aureus gained worldwide acceptance followed by the silver denarius, both a common stock among money changers of the

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    Essay Length: 1,072 Words / 5 Pages
    Submitted: December 19, 2009 By: Janna
  • Market Audit and Competitive Market Analysis

    Market Audit and Competitive Market Analysis

    Market Audit and Competitive Market Analysis Executive summary The lack of access to mosquito nets and coils and to sanitation systems are central public health concerns, globally and in Rwanda. No single intervention has greater overall impact upon national development and public health than does the provision of mosquito nets and coils. Inadequate mosquito nets and coils contribute to 70 percent of diseases in Rwanda. In 2000, 40% of outpatient visits to health facilities were

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    Essay Length: 461 Words / 2 Pages
    Submitted: December 19, 2009 By: Andrew
  • Facts on Corporate Governance

    Facts on Corporate Governance

    How do we fix recent corporate governance breakdowns? Cross Currents Fall 2005 - IT Excellence Governance The pervasive nature of IT as a business enabler obscures some harsh realities about IT performance. Contrary to conventional wisdom, technology- driven increases in productivity have been meager relative to total expenditures. Lackluster IT performance is manifested in failed or aborted projects, missed deadlines, budget overruns, and poor returns on investment (ROI). Increasingly, these indications of low IT

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    Essay Length: 723 Words / 3 Pages
    Submitted: December 20, 2009 By: Mikki
  • The Institutional Foundations of China's Market Transition

    The Institutional Foundations of China's Market Transition

    The Institutional Foundations of China's Market Transition Interpreting China's Transition to Markets: The Institutional Perspective In the two decades between 1978 and 1998, China has transformed itself from a centrally planned economy to an emerging market economy and at the same time has achieved nearly a 10 percent average growth rate. During this period, China's per capita GDP has more than quadrupled and the living standard of ordinary Chinese people has improved significantly. For instance,

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    Essay Length: 2,180 Words / 9 Pages
    Submitted: December 20, 2009 By: regina
  • Marketing

    Marketing

    Marketing assignment. Part A (outcome 1a-d, M 1a-b, M3a-b, D3b) Produce an extract for a training manual that explains various marketing terms. This manual will be distributed to staff within the organisation to help them understand the importance of marketing. There are many definitions of marketing but this training manual will only touch on three of them. It will help you understand the differences between the three. One definition; “Satisfying customers needs and wants” (Higher

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    Essay Length: 1,603 Words / 7 Pages
    Submitted: December 20, 2009 By: Monika
  • Marketing

    Marketing

    Introduction: Organizations need to embrace marketing processes, concepts and activities to ensure their survival. The following marketing plan overview demonstrates these concepts and how they apply to my current employment at the Brush farm Corrective Services Academy (BFCSA). Marketing Concepts: “Marketing is the delivery of customer value and satisfaction at a profit” As defined by the (AMA) Kotler P, et al (2006, p4). The definition should guide organizations how they are perceived and motivate all

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    Essay Length: 557 Words / 3 Pages
    Submitted: December 20, 2009 By: Wendy
  • Gillette Marketing Plan

    Gillette Marketing Plan

    6. Marketing Program The following contains the four elements of the marketing mix for the new Gillette Venus. Product Strategy Our marketing mix depends mainly on the product and the product marketing, but we are also leveraging a lot more in our packaging. Innovation is the key to our growth and our opportunity for continual growth. Our product marketing has to emphasize the benefits of our unique combination of technological expertise and new innovation. We

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    Essay Length: 905 Words / 4 Pages
    Submitted: December 20, 2009 By: Mike
  • Market Segmentation

    Market Segmentation

    1.Introduction 1.1. History of McDonald's Corporation McDonald's Corporation is the world's largest chain of fast food restaurants, primarily selling hamburgers, french fries, soft drinks, milkshakes and desserts. It appeals to local taste preferences with relevant offerings like the offerings of one-third pound Big Tasty in most Europe and Latin America. McDonald's began in 1940 and opened by siblings Dick and Mac McDonald in San Bernardino, California. “We take the burger business more seriously than anyone

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    Essay Length: 523 Words / 3 Pages
    Submitted: December 20, 2009 By: Vika
  • Marketing

    Marketing

    A definition of Marketing MKT 421- Marketing Group: ONO4BSM12 Instructor: Craig A. Clark, MA March 30, 2006 A definition of Marketing In today’s society there are several ways for business’ to communicate and let the world know that the company exists. To define marketing in my opinion it is a way of advertising, communicating and networking to put the business on the map. This paper will touch on a few definitions of marketing as related

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    Essay Length: 443 Words / 2 Pages
    Submitted: December 20, 2009 By: Mike
  • Place Branding

    Place Branding

    Place Branding Place branding matters today because in a single global marketplace of instant global communications and increasingly widespread democracy, the opinions of populations count as much as the opinions of elites mattered in the past. Why Brand Places? As a consequence of expanding globalization, the need for place branding is more important than ever. It attracts investment, tourism, and is a valuable tool to create a reputable name for a specific place. Having a

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    Essay Length: 782 Words / 4 Pages
    Submitted: December 20, 2009 By: Top
  • Marketing

    Marketing

    All companies compete with one another; they strive for excellence and to be the best. They have to compete with each other to win over markets and to be the one who ends up on top. Most businesses are guided by the maxim "nothing ventured, nothing gained" (Spulber 7). Winning a market requires a company to have an aggressive investment and growth. Although many companies try to keep costs down for the consumer, low costs

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    Essay Length: 1,163 Words / 5 Pages
    Submitted: December 20, 2009 By: Artur
  • The Hiding Place

    The Hiding Place

    Martin Luther Martin Luther , who was born in 1483,remains in history known as on of the few unique forces that changed the world fundamentally by force of will and by his ideas. The people who support him call him the “Protestant hero, a freedom fighter, and a wise insightful church leader.” But there are many people who do not like and the names they call him are a “heretic, an apostate, and a profane

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    Essay Length: 1,135 Words / 5 Pages
    Submitted: December 20, 2009 By: Tommy
  • Mobile E-Marketing and Future Trends in E-Commerce

    Mobile E-Marketing and Future Trends in E-Commerce

    Mobile E-Marketing and Future Trends in E-commerce Harpreet Kaur (Lect., GJIMT, Mohali) harpreet_dhanota@yahoo.co.in Abstract Now a day, E-commerce has become a very popular medium of marketing, information retrieval and banking. The model of E-commerce is made like so, that the customer can have direct approach to the manufacturer. The role of retailer, wholesalers and other intermediates is completely vanished. Besides it, the concept of virtual malls has been come into existence. The customer can have

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    Essay Length: 1,092 Words / 5 Pages
    Submitted: December 20, 2009 By: Artur
  • Canada: The Place you Want to Be

    Canada: The Place you Want to Be

    Historically, Canada has been a haven for people looking for a peaceful economically sound country to call home, but at no time in history has Canada been more inviting and accommodating to immigrants than now. The Canadian government is hoping to attract between 200,00 and 225,000 new immigrants during the year 2000. And why should Canada not succeed? According to the Human Development Report for 1999 recently released by the United Nations, Canada once again

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    Essay Length: 461 Words / 2 Pages
    Submitted: December 20, 2009 By: Jon
  • Wallmart Marketing Strategy

    Wallmart Marketing Strategy

    WAL-MARTпїЅS MARKETING STRATEGY Wal-Mart was founded by Sam Walton, the first Wal-Mart store opened in Rogers, Arkansas, in 1962. Seventeen years later, annual sales toped $1 billion. By the end of January 2002, Wal-Mart Stores, Inc. was the worldпїЅs largest retailer with $218 billion in sales. Wal-MartпїЅs winning strategy in the U.S. was based on selling branded products at low cost, which enables the lower class and middle class consumers to shop for products and

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    Essay Length: 304 Words / 2 Pages
    Submitted: December 21, 2009 By: Monika
  • A Success Story of Reliance Infocomm in a Mature Market

    A Success Story of Reliance Infocomm in a Mature Market

    1. INTRODUCTION What kind of a company enters an industry with competitors already entrenched? Which ones actually succeed? The answer to both the questions is Reliance Infocomm now known as Reliance Communication. Reliance Infocomm is a confident and smart company that was able to enter a saturated and highly competitive industry, and emerge at the top. The cut-throat competition in the telecommunication sector of India posed a great threat to the development of Reliance Infocomm.

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    Essay Length: 2,229 Words / 9 Pages
    Submitted: December 21, 2009 By: Venidikt
  • Side by Side Comparison of Satellite Radio Deals Currently on the Market

    Side by Side Comparison of Satellite Radio Deals Currently on the Market

    Side by Side Comparison of Satellite Radio Deals Currently on the Market Currently there are 2 Major Players in the Satellite Radio Market. The current players are XM Satellite Radio and Sirius Satellite Radio. Below is a comparison to help you decide which one to buy for your car, boat, or home. *Updated Feb 1st, 2006* Comments, Updates or Suggestions should be posted to our new Forum Board Please visit our new BBS Forum.

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    Essay Length: 2,211 Words / 9 Pages
    Submitted: December 21, 2009 By: Stenly
  • Marketing New Business

    Marketing New Business

    The greatest accomplishment I have ever achieved in my life happened my sophomore year of high school on the football field. Going in to that season, I was the third string quarterback. I moved my way up to the second string position by week 4 and by week 5, I had become the starting quarterback due to an injury. We would not lose a game the rest of the season until our very last game

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    Essay Length: 516 Words / 3 Pages
    Submitted: December 21, 2009 By: Artur
  • The U. S. Government Should Uphold the Death Penalty in All the States That Carry It.

    The U. S. Government Should Uphold the Death Penalty in All the States That Carry It.

    The U. S. Government should uphold the death penalty in all the states that carry it. My assigned position in this paper is to inform people about the benefits of capital punishment. The views are solely those of the authors and not of myself. I am only gathering information and giving brief examples of why this ruling should not be stricken from our justice system. The death penalty has been part of justice system since

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    Essay Length: 1,007 Words / 5 Pages
    Submitted: December 21, 2009 By: Jon
  • Marketing-Pizza Industry

    Marketing-Pizza Industry

    Summary Microenvironment The four major competitors, Pizza-Hut, Papa John’s, Domino’s, and Little Ceasers are the market leaders in the take-out pizza industry. Having a strong brand equity in the take-out pizza industry allows a company to gain a significant advantage in the market. Customers in the take-out pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because

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    Essay Length: 3,416 Words / 14 Pages
    Submitted: December 21, 2009 By: Max