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Last update: July 23, 2014
  • Marketing

    Marketing

    All companies compete with one another; they strive for excellence and to be the best. They have to compete with each other to win over markets and to be the one who ends up on top. Most businesses are guided by the maxim "nothing ventured, nothing gained" (Spulber 7). Winning a market requires a company to have an aggressive investment and growth. Although many companies try to keep costs down for the consumer, low

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    Essay Length: 1,163 Words / 5 Pages
    Submitted: March 11, 2009 By: Bred
  • Smith, Inc Market Research

    Smith, Inc Market Research

    Smith, Inc. and its consultants have worked together to determine particular popular industries in the Northern Arizona area in which to invest. We have found that there is overwhelming demand for a local football team and even more demand from Arizona State University students to adopt a Division One, NCAA football team. As a result, we have researched the possibilities of investing in a sports stadium to support the team and have determined whether

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    Essay Length: 2,333 Words / 10 Pages
    Submitted: March 11, 2009 By: Bred
  • Marketing Strategy in E-Commerce

    Marketing Strategy in E-Commerce

    MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor

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    Essay Length: 4,480 Words / 18 Pages
    Submitted: March 11, 2009 By: Bred
  • International Gray Markets

    International Gray Markets

    Reference: Prince, Melvin and Davies, Mark. "Seeing Red Over International Gray Markets", Business Horizons, March-April 2000. pp. 71-74. Summary/Description: International gray markets pose a real threat to manufacturers and their licensed retailers and they also represent a legit market that is just trying to get the end consumer the best quality product at the lowest price. It's all a matter of who you're talking to. An international gray market is an unlicensed or unplanned channel

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    Essay Length: 883 Words / 4 Pages
    Submitted: March 11, 2009 By: Bred
  • Can Two Such Different Companies Find Success in Today's Market?

    Can Two Such Different Companies Find Success in Today's Market?

    Only a few years ago, Cisco Systems was a struggling company who only the technologically educated had heard of. Today, Cisco Systems ranks as the number one or two company in most Internet technology. Anyone using the Internet today, will use one area or another of Cisco Systems. The driving force behind Cisco is their visionary CEO, John Chambers. How does a man who is dyslexic and doesn't understand much of the technology his

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Catalina Marketing

    Catalina Marketing

    History Catalina Marketing Corporation was founded in 1983 by five friends, Tom Mindrum, Mike O'Brien, George Off, Mike Scroggie and Brian Yeatman, while on a boating trip to Catalina Island in Southern California. The five friends were remarkably similar, though different. All five had experience in the consumer research field. All five had strong areas (whether research, computer technology or sales) at which they excelled. All five were looking for a new line of work

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    Essay Length: 2,438 Words / 10 Pages
    Submitted: March 11, 2009 By: July
  • Customer Relationships Marketing

    Customer Relationships Marketing

    Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and services. Enterprises will have fall behind the competition if they continue to rely

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    Essay Length: 2,020 Words / 9 Pages
    Submitted: March 11, 2009 By: July
  • How to Sell in a Competivite Market

    How to Sell in a Competivite Market

    1. Advertise! Whether you buy classified ads in e-zines, (magazines on the net,) have kids distribute fliers around your neighborhood, or call 10 people each day, your business won't go without a little publicity. Make sure your ads talk directly to your prospects' most pressing problems. That's a surefire way to get their attention and interest. You have to have pictures and you truly have to tell the customer about the product. First off, you

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    Essay Length: 2,341 Words / 10 Pages
    Submitted: March 11, 2009 By: July
  • Why I Think Malaysia Will Be the Best Place to Live in the Next

    Why I Think Malaysia Will Be the Best Place to Live in the Next

    by: Woo Tai Kwan (First prize winner in the STAR 25th anniversary essay competition (Category C - adults) Should a fairy godmother suddenly appear before me with a crystal ball, a magic wand and a world atlas, and give me the liberty to select the country I'd like to live in 25 years from now, without a second's hesitation, I would point to that small nondescript, elongated peninsula straddling the equator called Malaysia. The

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    Essay Length: 2,082 Words / 9 Pages
    Submitted: March 19, 2009 By: Fatih
  • Tips for Job Hunting in Today’s Market

    Tips for Job Hunting in Today’s Market

    Persuasive Essay Topic CheckPoint Employee Privacy Rights in the Workplace Employees are becoming more concerned about their privacy as their employers are monitoring them electronically more closely than ever before. At the same time, certain state efforts to prevent employee electronic monitoring are not succeeding. A survey by the American Management Association shows that about 78% of companies in the U.S. monitor their employees in some way. Some states have attempted to protect employee privacy

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    Essay Length: 333 Words / 2 Pages
    Submitted: November 8, 2009 By: Janna
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • The Marketing Techniques

    The Marketing Techniques

    Abstract The marketing techniques have considerable potential for the leading fitness and weight loss platform in America. Introducing this new service will give clean radiance on the underline problem faced by the youth of America today. This article will explore the internal most dealing of our new organization by describing the new services and examining the importance of marketing for the organization successes. The SWOTT of this organization will be analysis in order to determine

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    Essay Length: 1,973 Words / 8 Pages
    Submitted: November 8, 2009 By: Mike
  • A Place Where the Sea Remembers by Sandra Benitez

    A Place Where the Sea Remembers by Sandra Benitez

    A Place Where the Sea Remembers by Sandra Benitez In, A Place Where the Sea Remembers, several events take place to describe the little city of Santiago, Mexico. This town is just south of the border by El Paso, Texas. The book focuses around a lady known as the Remedios. She is a very old healer that helps people with their problems of love, hate, etc. She is the “good” in the book, whereas El

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    Essay Length: 1,080 Words / 5 Pages
    Submitted: November 8, 2009 By: Tasha
  • What Is Marketing

    What Is Marketing

    What is Marketing? While seeking out a definition for "Marketing", I found the most common definition to be "the activities connected with advertising, distribution, merchandising, product planning, promotion, publicity, research and development, sales, transportation and warehousing of goods or services." (IndiaInfoline, 2005). When I think of marketing strategies, I immediately think of advertising and the television commercials. Though I think this may be one of the most important parts of marketing, I now understand that

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    Essay Length: 652 Words / 3 Pages
    Submitted: November 8, 2009 By: Top
  • Starbucks Marketing Management

    Starbucks Marketing Management

    MBA 631: Marketing Management Presented By Alankar Kale Y4125006 Chhabad Pavan Y4125016 Jyoti Narang Y4125019 Manjusha Kale Y4125021 Venugopal K.G Y4125047 Vijay Anand Y4125048 Yashodhan Shevade Y4125050 Introduction “Rewarding everyday moments”. The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 8, 2009 By: Andrew
  • Kudler Fine Food’s Marketing Strategy and Tactics

    Kudler Fine Food’s Marketing Strategy and Tactics

    Abstract In this paper I will justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. I will also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Market Research Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors

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    Essay Length: 1,238 Words / 5 Pages
    Submitted: November 8, 2009 By: Janna
  • Kfc Marketing Plan

    Kfc Marketing Plan

    Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador)

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    Essay Length: 691 Words / 3 Pages
    Submitted: November 8, 2009 By: Jon
  • Marketing Principles at Carefirst Bluecross Blueshield

    Marketing Principles at Carefirst Bluecross Blueshield

    Marketing Principles Incorporated at CareFirst BlueCross BlueShield Andrй R. Lynch MGMT 3002- Principles of Marketing January 15, 2005 Walden University Dr. James Skertich Abstract Sam Walton, the founder of Wal-Mart, began looking globally for imports back in the 1970’s. As the Wal-Mart chain grew through the advantages of computerized supply chains, they were able to become the largest of all the world’s companies. This whitepaper analyzes Wal-Mart’s effectiveness in regional markets around the world and

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    Essay Length: 1,686 Words / 7 Pages
    Submitted: November 8, 2009 By: Artur
  • Maruti 800 Market Situations

    Maruti 800 Market Situations

    Economics Term Project Maruti 800 – Present Market Situation and Future Prospects INTRODUCTION The automobile industry has an enormous opportunity for creating new wealth by delivering value to the world and by delivering value to the domestic user. The automobile industry also has the opportunity to contribute in equitable distribution of the wealth so created. Globalisation and the convergence of information and communications are leading to unbundling of design, engineering, component manufacture and assembly operations.

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    Essay Length: 605 Words / 3 Pages
    Submitted: November 8, 2009 By: Venidikt
  • Marketing Mix

    Marketing Mix

    Running head: MARKETING MIX In an organization it is important to include the marketing mix in all aspects of the decisions. The marketing mix is the combination of elements that frame the marketing strategy for a company in relation to their products and services in order to help them achieve their marketing objectives (http://www.bized.ac.uk/educators/16-19/business/marketing/activity/mix.htm). This involves all departments of the organization that will influence how the marketing mix is sold. There are four major parts

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    Essay Length: 1,176 Words / 5 Pages
    Submitted: November 8, 2009 By: Artur
  • Government

    Government

    Section 3 A. Demographic and geographical boundaries 1a. There is one major Highway is Interstate 37 which leads to Interstate 10 and 35, which meet in San Antonio. Another major Highway is U.S. Highway 77 which links Corpus to the Rio Grande Valley. Highway 44 and 59 link the city to Laredo and Mexico. 1b. The city has a combined utility system consisting of water, storm water, wastewater and gas systems. The water system is

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    Essay Length: 1,099 Words / 5 Pages
    Submitted: November 8, 2009 By: Yan
  • 3g Mobile Telcoms Marketing Study

    3g Mobile Telcoms Marketing Study

    3G Mobile Telecoms Marketing Study What is 3G? 3G - or 3rd generation - technology supports the broadband, packet-based transmission of text, multimedia data - such as audio, video and digitized voice - at a high data rate. It will greatly enhance the next generation of mobile communication services, providing always-on connectivity to phones and other wireless communications, regardless of time and place. 3G has been endorsed by major standards bodies and manufacturers. WCDMA

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    Essay Length: 5,920 Words / 24 Pages
    Submitted: November 8, 2009 By: Monika
  • Ethics in the Work Place

    Ethics in the Work Place

    Ethics in the Workplace "Ethics are personal and, at the same time, a very public display of your attitudes and beliefs. It is because of ethical beliefs that we humans may act differently in different in situations" (University of Phoenix, 2007). Poor ethical choices in the workplace can truly hurt people. Poor ethics can damage their career, happiness, and quality of living. Not only can these actions hurt the individual who has made the bad

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    Essay Length: 1,902 Words / 8 Pages
    Submitted: November 8, 2009 By: Artur
  • Green Marketing - an Introduction

    Green Marketing - an Introduction

    Green Marketing - An Introduction Due to factors such as increased media coverage, increased awareness of environmental issues, raising pressure form environmental groups, stringent legislation and major industrial disasters (McIntosh, 1991; Butler, 1990; Tapon and Leighton, 1991; Charter, 1992; Wagner, 1997) the environment has become a mainstream issue and consequentially consumers are more concerned about their habits and the effect that these have on the environment. (Krause, 1993). According to Coddington, 1993; Davis, 1993; McDougall,

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    Essay Length: 2,396 Words / 10 Pages
    Submitted: November 8, 2009 By: Edward
  • Chick Fila Marketing Plan

    Chick Fila Marketing Plan

    Abstract According to research, in 2005, Chick-fil-A reported sales of more than $1.9 billion. It is documented that the company had 38 years of consecutive sales increase. The award winning company has been selected 11 times for the “Choice in Chains” Customer Satisfaction award. How Mr. Cathy accomplished this great feat is the task this paper is charged to unveil. Chick fil-A is already doing what it does best, “maintaining a quality product and consistently

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    Essay Length: 1,999 Words / 8 Pages
    Submitted: November 8, 2009 By: Stenly

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