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Last update: July 23, 2014
  • Marketing Analysis of “slimjim”

    Marketing Analysis of “slimjim”

    SNAP INTO A SLIM JIM! Marketing analysis of “SlimJim” (subsidiary of “ConAgra Foods, Inc.”) Marshall School of Business, USC By: Ilya Voziyan This paper is my own work I. Environment: Company/Customers/Competition According to the Food Market Institute, an average American spends ninety-three dollars on groceries every week. Given the diversity of foods that Americans consume, few might believe that many of those foods might in fact be produced by the same company. Even fewer

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    Essay Length: 1,277 Words / 6 Pages
    Submitted: January 18, 2010 By: July
  • Marketting Mix

    Marketting Mix

    Question 3: Marketing mix decisions and strategies are always among the most complex areas of marketing management. Choose a well-known product or service and analyze what marketing strategies have been used to market it as far as you are aware of. Bring in as many elements of the marketing mix as you can to illustrate your analysis. Marketing Strategy A marketing strategy is a set of actions, which constitute a plan, direction, guide or course

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    Essay Length: 2,170 Words / 9 Pages
    Submitted: January 18, 2010 By: Bred
  • Confucianist and Daoist Government Foundations

    Confucianist and Daoist Government Foundations

    CONFUCIANIST AND DAOIST GOVERNMENT FOUNDATIONS Scriptures from both the Confucianist and Daoist perspectives on ideal governments and individual life styles mainly depict the two religions in a contrasting manner, but they also reveal some similarities in their purposes. While both religions ultimately seek attainment of a flawless society through the betterment of their people, they accomplish this through much different means: a strict government based on filial piety within Confucianism and a more lax system

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    Essay Length: 402 Words / 2 Pages
    Submitted: January 18, 2010 By: Mike
  • In God’s Place

    In God’s Place

    espite technological advances of the world today, one issue remains unclear--the understanding of the spiritual universe. To begin, Lightman's essay, In God's Place, illustrates the methodical findings as well as the scientific developments of the physical universe. Following is a short synopsis: ► Aristotle (384-322 BCE) and his divine ether; ► Copernicus (1473-1543) and his declaration that the sun is the center of the universe; ► Brahe (1546-1601) and his extraordinary cataloguing of the planets

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    Essay Length: 535 Words / 3 Pages
    Submitted: January 19, 2010 By: Wendy
  • Marketing

    Marketing

    1. The product life cycle is essential when a firm is a managing a product. While a product is in the introductory phase of its life cycle the customer is going through a learning process. Firms must consider this learning process when determining how much to spend on marketing strategies, the firm must understand that it will spend a lot of money to make the customer aware of their product and they wont see a

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    Essay Length: 688 Words / 3 Pages
    Submitted: January 19, 2010 By: Artur
  • Knowledge Forms the Government

    Knowledge Forms the Government

    Knowledge Forms the Government In “Allegory of a Cave,” Socrates describes the people in a cave as having the lowest level of knowledge. He then uses allegories to explain that everyone needs to be educated to form a better government. He says that it is the state’s duty to bring education to the people, by compelling the bright minds to ascend to the knowledge of good and share their knowledge with the others. The cave

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    Essay Length: 328 Words / 2 Pages
    Submitted: January 19, 2010 By: regina
  • Marketing Plan Head Start

    Marketing Plan Head Start

    Marketing Plan Head Start 1.0 Executive Summary Head Start is a Not-for-Profit organization authorized by congress in 1965. This national organization is “a comprehensive early childhood development program for low income families.” (HSEOC brochure) Head Start of Eastern Orange County established themselves in Newburgh in 1967 and has been servicing the community since. HSEOC caters to children that come from poor families of the community. The program takes on the responsibility of preparing these children

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    Essay Length: 4,268 Words / 18 Pages
    Submitted: January 19, 2010 By: Jack
  • Analyze the Ways in Which Techonology, Government Policy, and Economic Conditions Changed American Agriculture in the Period 1865-1900

    Analyze the Ways in Which Techonology, Government Policy, and Economic Conditions Changed American Agriculture in the Period 1865-1900

    In the period 1865-1900, technology, government policy, and economic conditions all changed American agriculture a great deal. New farming machinery had a large role in the late 19th century, giving farmers the opportunity to produce many more crops than they had ever been able to previously. The railroads had an enormous influence on agriculture. They were able to charge the farmers large fees, expenses that farmers barely had enough to cover, in order to

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    Essay Length: 776 Words / 4 Pages
    Submitted: January 19, 2010 By: Fatih
  • Pan Pacific Marketing Consultants Business Plan

    Pan Pacific Marketing Consultants Business Plan

    Pan Pacific Marketing Consultants Business Plan Contents Executive Summary ………………………………………………… 3 Objectives …………………………..……………………………….. 3 Mission ………………………………….…………………………….3 Critical Success Factors ……………………………………………. 4 Internal Factors ………………………..……………………………. 4 External (Business Environment) Factors ………….…………….. 4 Company Summary ………………...………………………………. 5 Services …...…………………………………………………………. 5 Competitive Comparison ……………………………………..……. 5 Sales Literature ………………………..……………………………. 6 Sourcing …………………………………………………..…………. 6 Market Analysis Summary …….…………………………………… 6 Market Segmentation ………………………………………………. 6 Target Market Segmentation Strategy……………………………. 6 Competition and Buying Patterns ……………………….………… 7 Strategy and Implementation Summary ……………….………….

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    Essay Length: 2,323 Words / 10 Pages
    Submitted: January 19, 2010 By: Stenly
  • Basics of Marketing

    Basics of Marketing

    Phase 1 Situation Analysis: It is the first step of any business or enterprise which defines the market dynamics and identifies person’s position in the market as it currently exists and will summarize the current situation from an internal and external perspective. Industry Overview: In the second step we should target the existing industrial overview which defines the current market situation and explores market trends and Product consumption. S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats): It

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    Essay Length: 757 Words / 4 Pages
    Submitted: January 19, 2010 By: Jack
  • Defining Marketing

    Defining Marketing

    The first things that cross people minds when introduced to marketing are the advertising and selling functions of marketing. But that is just the popular belief. Marketing has a lot more functions in a company’s existence than to introduce and sell a new product. The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer

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    Essay Length: 443 Words / 2 Pages
    Submitted: January 19, 2010 By: Max
  • Parliament Works Best When the Government Controls Both Houses.

    Parliament Works Best When the Government Controls Both Houses.

    Even before federation, our country had adopted and used a Democratic system of government. Democracy has played a major role in our system of government as it has developed over the decades since it was brought to Australian shores by the English and the first democratic parliaments were created. Over time Democracy has grown stronger as this system became the foundation of our society. Democracy in our government must also have an efficient system for

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    Essay Length: 1,045 Words / 5 Pages
    Submitted: January 19, 2010 By: Victor
  • Global Marketing Strategy

    Global Marketing Strategy

    Product Development Product design & development is an activity where the potential to globalize needs to be examined carefully. A globally standardized product can be made efficiently at a low cost but may end up pleasing few customers. On the other hand, customized products targeted at different markets across the world may be too expensive. The trick, as in the case of other value chain activities is to identify those elements of the product which

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    Essay Length: 2,327 Words / 10 Pages
    Submitted: January 20, 2010 By: Tommy
  • Products, Services, and Prices in the Free Market Economy

    Products, Services, and Prices in the Free Market Economy

    Abstract A free market economy is a market where price is determined by the unregulated interchange of supply and demand (Wikipedia 2006). This free market economy allows American citizens, rather than government, to make decisions regarding economic activities and transactions. This allows businesses the luxury of providing goods or services at a cost that would benefit them financially. The business must decide whether to increase or decrease the price of a good or service in

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    Essay Length: 1,251 Words / 6 Pages
    Submitted: January 20, 2010 By: Edward
  • E-Governance: Its Prospectives, Opportunities and Threats in Nepal

    E-Governance: Its Prospectives, Opportunities and Threats in Nepal

    Abstract The world is rapidly transforming into information driven society, in which information and communication technologies (ICTs) are playing important and indispensable roles. The arrival of new ICTs has significantly enhanced our capabilities to collect, process, and distribute information. Keeping up with the 21st century, governments around the world are putting critical information online and interacting electronically with their citizens. The ICT journey of Nepal started with the use of computer to process census data

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    Essay Length: 4,070 Words / 17 Pages
    Submitted: January 20, 2010 By: Top
  • Agency Cost & Corporate Governance

    Agency Cost & Corporate Governance

    Agency Costs and Corporate Governance I Introduction Before analysing problems that occur when institutional ownership and control are separated, it should be outlined why institutions exist at all. Therefore, chapter two examines why organizations occur in economy. Chapter three addresses the agency problem, based on this organization. Chapter four addresses the common ways to solve the agency problem and chapter five gives a comparison over the three most important corporate governance systems, namely the US,

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    Essay Length: 771 Words / 4 Pages
    Submitted: January 20, 2010 By: Steve
  • Should the Government Be Listening?

    Should the Government Be Listening?

    Should the Government be Listening? During the past few months, all over the news media the issue regarding the president’s use, or in some Americans’ minds overuse, of the Patriot Act have become the hot topic of discussion. The president has spoken of using wire taps in the homes of American citizens in hopes of gaining information regarding terrorist activities. The problem many Americans have with this is that they believe the president’s actions are

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    Essay Length: 1,020 Words / 5 Pages
    Submitted: January 20, 2010 By: Artur
  • Corporate Governance in Pakistan

    Corporate Governance in Pakistan

    CORPORATE GOVERNANCE IN PAKISTAN ICAP constituted a Committee comprising its elected past Presidents, Presidents of the three Stock Exchanges in Pakistan, President of Institute of Cost and Management Accountants of Pakistan and a nominee of the Securities and Exchange Commission of Pakistan (SECP). The Committee’s Terms of Reference are set out in the exhibit. A sub-committee was formed to undertake the task of formulating recommendations for the Code. THE NEED OF CORPORATE GOVERNANCE While the

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    Essay Length: 2,458 Words / 10 Pages
    Submitted: January 20, 2010 By: Jessica
  • Marketing Mix

    Marketing Mix

    Marketing mix is a mix of options and variables that a marketer has to design his proposition. The four Ps, as they are known, of the marketing mix are Product, Price, Place and Promotion. Marketers mix these ingredients and variables in different proportions for their products in order to meet their requirements within their given constraints and boundaries. Marketing mix covers the four major elements and variables that a marketer has and can manipulate in

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    Essay Length: 1,403 Words / 6 Pages
    Submitted: January 20, 2010 By: Bred
  • Why I Think Malaysia Will Be the Best Place to Live in the Next

    Why I Think Malaysia Will Be the Best Place to Live in the Next

    by: Woo Tai Kwan (First prize winner in the STAR 25th anniversary essay competition (Category C - adults) Should a fairy godmother suddenly appear before me with a crystal ball, a magic wand and a world atlas, and give me the liberty to select the country I’d like to live in 25 years from now, without a second’s hesitation, I would point to that small nondescript, elongated peninsula straddling the equator called Malaysia. The

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    Essay Length: 2,084 Words / 9 Pages
    Submitted: January 20, 2010 By: Jack
  • Art Vs Government

    Art Vs Government

    The forces of art and the forces of power, ever since their existence, have always clashed with each other. The battle field, where the fight for artistic exposure is suppressed by the powers of censorship, is not just one field, but a massive number of fields. Fields like painting, advertising, food, media, and even gaming are being massacred by the weapons of censorship. Now, is it wrong to hold back art, or is it wrong

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    Essay Length: 813 Words / 4 Pages
    Submitted: January 20, 2010 By: regina
  • Marketing and Finance

    Marketing and Finance

    Business process reengineering (BPR) is a management approach aiming at improvements by means of elevating efficiency and effectiveness of the processes that exist within and across organizations. The key to BPR is for organizations to look at their business processes from a "clean slate" perspective and determine how they can best construct these processes to improve how they conduct business. Business process reengineering is also known as BPR, Business Process Redesign, Business Transformation, or Business

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    Essay Length: 623 Words / 3 Pages
    Submitted: January 21, 2010 By: Artur
  • Apple Marketing Stratgy

    Apple Marketing Stratgy

    Existing E-Marketing Methods Company Apple Computer (Apple) designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. It also designs, develops and manufactures a line of portable digital music players along with related accessories and services including online distribution of third-party music, audio books, music videos, short films and television shows. AppleЎ¦s products and services include the Macintosh line of desktop and notebook computers, the iPod digital music player, the Xserve

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    Essay Length: 3,630 Words / 15 Pages
    Submitted: January 21, 2010 By: Kevin
  • How the Marketing World Negatively Affects Consumers Through Advertisement

    How the Marketing World Negatively Affects Consumers Through Advertisement

    How the Marketing World Negatively Affects Consumers through Advertisement Advertising through magazines, newspaper, and television is essential for most companies to get their products out to the public. The companies marketing depend primarily on these types of advertisement to enforce that their products are better or more sufficient than the competitors. Due to the lack of regulation within certain industries and the prevalence of hazardous products, brands were introduced to increase the reputation and value

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    Essay Length: 807 Words / 4 Pages
    Submitted: January 21, 2010 By: David
  • The Euro Currency Market

    The Euro Currency Market

    The Euro Currency Market The European Union's currency, the euro, "is now in use by 12 nations with a total population of 300 million people in an economic zone two-thirds the size of the US economy" (Posen, 2005). According to Posen (2005), since its introduction on January 1, 1999, the euro has been readily accepted both at home and in global capital markets. "Several nations in eastern Europe and around the Mediterranean are eager to

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    Essay Length: 1,078 Words / 5 Pages
    Submitted: January 21, 2010 By: Fonta