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2,308 Essays on Integrated Marketing Communication. Documents 51 - 75 (showing first 1,000 results)

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Last update: August 18, 2014
  • Communications Technology

    Communications Technology

    Internet By: JB Communications Technology: Global Information Infrastructure jkylewalke Introduction We are in the midst of a global information revolution driven by the convergence and proliferation of information and communication technologies. The telecommunications sector is changing at warp speed, driven by technological innovation that results in new equipment and services, and also by new entrants and alliances between companies with experience in a wide range of information industries from telecommunications to broadcasting to computer hardware

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    Essay Length: 4,708 Words / 19 Pages
    Submitted: March 11, 2009 By: July
  • Customer Relationships Marketing

    Customer Relationships Marketing

    Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and services. Enterprises will have fall behind the competition if they continue to rely

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    Essay Length: 2,020 Words / 9 Pages
    Submitted: March 11, 2009 By: July
  • Building online Communities of Practice

    Building online Communities of Practice

    Building Online Communities of Practice Foreword Information and communication technologies are developing at a breath-taking pace. They repre-sent the foundation of the coming Information Society which will establish completely new struc-tures in economy and society. This process is chiefly characterised by the globalisation of com-munication and of all activities linked to it. National frontiers are losing their significance. We are becoming global players, and services and goods can be produced in any part of the

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    Essay Length: 8,964 Words / 36 Pages
    Submitted: March 11, 2009 By: July
  • How to Sell in a Competivite Market

    How to Sell in a Competivite Market

    1. Advertise! Whether you buy classified ads in e-zines, (magazines on the net,) have kids distribute fliers around your neighborhood, or call 10 people each day, your business won't go without a little publicity. Make sure your ads talk directly to your prospects' most pressing problems. That's a surefire way to get their attention and interest. You have to have pictures and you truly have to tell the customer about the product. First off, you

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    Essay Length: 2,341 Words / 10 Pages
    Submitted: March 11, 2009 By: July
  • The Rise of Communism in Russia

    The Rise of Communism in Russia

    The Rise of Communism In Russia "Unless we accept the claim that Lenin's coup d'etat gave birth to an entirely new state, and indeed to a new era in the history of mankind, we must recognize in today's Soviet Union the old empire of the Russians -- the only empire that survived into the mid 1980's" (Luttwak, 1). In their Communist Manifesto of 1848, Karl Marx and Friedrich Engels applied the term communism to a

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    Essay Length: 2,446 Words / 10 Pages
    Submitted: March 16, 2009 By: Tommy
  • Rise of Communism

    Rise of Communism

    There were many events that lead up to the Bolshevik Revolution. First off, in 1848, Karl Marx and Fredrich Engels published a thought-provoking book. The Communist Manifesto expressed their support of a world in which there was no difference in class. A world in which the workers and commoners ran the show and there was no high and supreme ruler. Many intellectual Russians began to become aware of this pamphlet as well as the advanced

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    Essay Length: 871 Words / 4 Pages
    Submitted: March 16, 2009 By: Tommy
  • Fascism and Communism

    Fascism and Communism

    . Fascism and Communism are two different forms of government that were very similar. Fascism is a 20th century form of nationalistic, militaristic, totalitarian dictatorship that seeks to create a feasible society through strict regimentation of national and individual lives. Communism is type of government in which there is no private property and the government controls the entire economy. Communism tries to satisfy the basic needs of society by sharing work and benefits. Both theories

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    Essay Length: 585 Words / 3 Pages
    Submitted: March 17, 2009 By: Anna
  • Rise of Communism in China

    Rise of Communism in China

    Rise of Communism in China Introduction The main reason why the Communists came to power in China was because of the failing policies and actions used by Kuomintang (Chinese Nationalists) of which the CCP (Chinese Communist Party) took advantage. However in addition to that, there were also significant factors such as the poor conditions during the beginning of the twentieth century in the Republic of China and the Japanese War (1937 В– 1945), that led

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    Essay Length: 3,038 Words / 13 Pages
    Submitted: March 17, 2009 By: Anna
  • Promotional Communication Analysis

    Promotional Communication Analysis

    Promotional Strategy Promotional Communication Analysis Company name: Windsor Smith From FHM, June Edition Word Count: 3008 Contents Page IntroductionЎKЎKЎKЎKЎKЎKЎKЎKЎK. Page 3 Marketing StrategyЎKЎKЎKЎKЎKЎKЎKЎK.Page 4 The Target Market & Consumer BehaviourЎKЎKЎKЎK.Page 5 The Communication ProcessЎKЎKЎKЎKЎKЎK.Page 6 Evaluating Windsor SmithЎKЎKЎKЎKЎKЎK..Page 12 ConclusionЎKЎKЎKЎKЎKЎKЎK..ЎK..ЎKPage 15 ReferencesЎKЎKЎKЎKЎKЎKЎK..ЎKЎK.Page 16 Introduction________________________________________________ The magazine advertisement chosen for this assignment was selected from FHM June 2004 edition. FHM is predominately a male magazine being the biggest selling menЎ¦s magazine in Australia and New

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    Essay Length: 3,762 Words / 16 Pages
    Submitted: November 8, 2009 By: Fonta
  • Tips for Job Hunting in Today’s Market

    Tips for Job Hunting in Today’s Market

    Persuasive Essay Topic CheckPoint Employee Privacy Rights in the Workplace Employees are becoming more concerned about their privacy as their employers are monitoring them electronically more closely than ever before. At the same time, certain state efforts to prevent employee electronic monitoring are not succeeding. A survey by the American Management Association shows that about 78% of companies in the U.S. monitor their employees in some way. Some states have attempted to protect employee privacy

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    Essay Length: 333 Words / 2 Pages
    Submitted: November 8, 2009 By: Janna
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • The Marketing Techniques

    The Marketing Techniques

    Abstract The marketing techniques have considerable potential for the leading fitness and weight loss platform in America. Introducing this new service will give clean radiance on the underline problem faced by the youth of America today. This article will explore the internal most dealing of our new organization by describing the new services and examining the importance of marketing for the organization successes. The SWOTT of this organization will be analysis in order to determine

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    Essay Length: 1,973 Words / 8 Pages
    Submitted: November 8, 2009 By: Mike
  • Community Service Reflection Paper

    Community Service Reflection Paper

    For my community service, I performed one major job. I played piano for the residents at the Longview Nursing Home. After the first week, we also ate cookies and drank punch together for a little while after I was done playing. If you had asked me a couple of years ago if I could ever imagine myself doing something like this, I would have thought you were crazy. I completed my piano playing during January

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    Essay Length: 458 Words / 2 Pages
    Submitted: November 8, 2009 By: Mike
  • Integrity in the Workplace

    Integrity in the Workplace

    Integrity in the Workplace There was a note in my mail slot at work instructing me to come to the Mr. Miller’s office. Mr. Miller is the owner of the company so this is kind of like being summoned to the principal’s office. It almost always means admonishment. I am a finish carpenter employed to run the installation department for a custom door and window company. I pulled myself together and advanced toward his office.

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    Essay Length: 1,099 Words / 5 Pages
    Submitted: November 8, 2009 By: Tommy
  • What Is Marketing

    What Is Marketing

    What is Marketing? While seeking out a definition for "Marketing", I found the most common definition to be "the activities connected with advertising, distribution, merchandising, product planning, promotion, publicity, research and development, sales, transportation and warehousing of goods or services." (IndiaInfoline, 2005). When I think of marketing strategies, I immediately think of advertising and the television commercials. Though I think this may be one of the most important parts of marketing, I now understand that

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    Essay Length: 652 Words / 3 Pages
    Submitted: November 8, 2009 By: Top
  • Benchmarking: Global Communications

    Benchmarking: Global Communications

    Benchmarking: Global Communications Global Communications is faced with a variety of problems in its efforts to become a global leader in the telecommunications industry. The company is under economic pressure and a few years prior their stock traded at $28 per share and is now valued at $11. Furthermore, the company needs to institute steps to introduce more services to satisfy local and long distance customers. Global Communications also has internal problems since it has

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    Essay Length: 1,202 Words / 5 Pages
    Submitted: November 8, 2009 By: Steve
  • Starbucks Marketing Management

    Starbucks Marketing Management

    MBA 631: Marketing Management Presented By Alankar Kale Y4125006 Chhabad Pavan Y4125016 Jyoti Narang Y4125019 Manjusha Kale Y4125021 Venugopal K.G Y4125047 Vijay Anand Y4125048 Yashodhan Shevade Y4125050 Introduction “Rewarding everyday moments”. The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 8, 2009 By: Andrew
  • Kudler Fine Food’s Marketing Strategy and Tactics

    Kudler Fine Food’s Marketing Strategy and Tactics

    Abstract In this paper I will justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. I will also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Market Research Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors

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    Essay Length: 1,238 Words / 5 Pages
    Submitted: November 8, 2009 By: Janna
  • Verizon Communications - a Strategic Analysis

    Verizon Communications - a Strategic Analysis

    Verizon Communications A Strategic Analysis Presented to: Professor Karen Eickhoff BMGT 440 Presented by: Chad Finnell Kellie Mullins Sidney Williams Mitch Brock Section I: Chad Finnell Introduction Verizon Communications is a telecommunications company that was formed in 2000. Verizon came into existence as a result of the acquisition of GTE by Bell Atlantic on June 30, 2000, representing one of the largest mergers in United States business history. On April 18, 2004, Verizon Communications

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    Essay Length: 438 Words / 2 Pages
    Submitted: November 8, 2009 By: Jack
  • Kfc Marketing Plan

    Kfc Marketing Plan

    Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador)

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    Essay Length: 691 Words / 3 Pages
    Submitted: November 8, 2009 By: Jon
  • Marketing Principles at Carefirst Bluecross Blueshield

    Marketing Principles at Carefirst Bluecross Blueshield

    Marketing Principles Incorporated at CareFirst BlueCross BlueShield Andrй R. Lynch MGMT 3002- Principles of Marketing January 15, 2005 Walden University Dr. James Skertich Abstract Sam Walton, the founder of Wal-Mart, began looking globally for imports back in the 1970’s. As the Wal-Mart chain grew through the advantages of computerized supply chains, they were able to become the largest of all the world’s companies. This whitepaper analyzes Wal-Mart’s effectiveness in regional markets around the world and

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    Essay Length: 1,686 Words / 7 Pages
    Submitted: November 8, 2009 By: Artur
  • Communication Patterns of Men and Women

    Communication Patterns of Men and Women

    “The whole goddamn business of what you’re calling intimacy bugs the hell out of me. I never know what you women mean when you talk about it. Karen complains that I don’t talk to her, but it’s not talk she wants, it’s some other damn thing, only I don’t know what the hell it is!” This quote from a man interviewed by Lillian Rubin is the perfect example of the differences in communication between men

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    Essay Length: 1,081 Words / 5 Pages
    Submitted: November 8, 2009 By: Bred
  • Maruti 800 Market Situations

    Maruti 800 Market Situations

    Economics Term Project Maruti 800 – Present Market Situation and Future Prospects INTRODUCTION The automobile industry has an enormous opportunity for creating new wealth by delivering value to the world and by delivering value to the domestic user. The automobile industry also has the opportunity to contribute in equitable distribution of the wealth so created. Globalisation and the convergence of information and communications are leading to unbundling of design, engineering, component manufacture and assembly operations.

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    Essay Length: 605 Words / 3 Pages
    Submitted: November 8, 2009 By: Venidikt
  • Marketing Mix

    Marketing Mix

    Running head: MARKETING MIX In an organization it is important to include the marketing mix in all aspects of the decisions. The marketing mix is the combination of elements that frame the marketing strategy for a company in relation to their products and services in order to help them achieve their marketing objectives (http://www.bized.ac.uk/educators/16-19/business/marketing/activity/mix.htm). This involves all departments of the organization that will influence how the marketing mix is sold. There are four major parts

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    Essay Length: 1,176 Words / 5 Pages
    Submitted: November 8, 2009 By: Artur
  • 3g Mobile Telcoms Marketing Study

    3g Mobile Telcoms Marketing Study

    3G Mobile Telecoms Marketing Study What is 3G? 3G - or 3rd generation - technology supports the broadband, packet-based transmission of text, multimedia data - such as audio, video and digitized voice - at a high data rate. It will greatly enhance the next generation of mobile communication services, providing always-on connectivity to phones and other wireless communications, regardless of time and place. 3G has been endorsed by major standards bodies and manufacturers. WCDMA

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    Essay Length: 5,920 Words / 24 Pages
    Submitted: November 8, 2009 By: Monika

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