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1,771 Essays on International Marketing. Documents 276 - 300 (showing first 1,000 results)

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Last update: July 10, 2014
  • Star Wars and Its Buzz Marketing Campaign

    Star Wars and Its Buzz Marketing Campaign

    I. Introduction Word-of-mouth advertising is often referred to as one of the most important sources of information for a consumer because it allows them to connect on a personal level instead of feeling pressured from a distant and calculated marketing pitch by an advertiser. Ironically, this form of "advertising" is not paid for, whereas advertisers usually pay for their advertisements. Word-of-mouth and buzz marketing can often be related in many ways because they are both

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    Essay Length: 2,854 Words / 12 Pages
    Submitted: November 30, 2009 By: Vika
  • Vrdc2 Marketing Strategy

    Vrdc2 Marketing Strategy

    VRDC2 STRATEGIC MARKETING PLAN Presented to Dr. Bruce Lammers Department of Marketing California State University, Northridge Team C2 Alim Kamat Industry: C November 24, 2004 I. Executive Summary VRDC2’s aim is to offer the best quality VRD(Voice Recognition Device) products at a reasonable and affordable price. There were high expectations for VRDC2 throughout all ten periods but unfortunately, VRDC2 failed to meet any of the expectations. VRDC2 came out with a net contribution of

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    Essay Length: 4,744 Words / 19 Pages
    Submitted: November 30, 2009 By: Jessica
  • Identifying and Understanding Trends in the Marketing Environment

    Identifying and Understanding Trends in the Marketing Environment

    Identifying and Understanding Trends in the Marketing Environment Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impact on consumer choices and preferences. It is important for marketing managers to be aware of such trends. How can managers

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    Essay Length: 941 Words / 4 Pages
    Submitted: November 30, 2009 By: Anna
  • The Stock Market Crash 1929

    The Stock Market Crash 1929

    Introduction It should be noted that all of the cures have been tried and while we seem to be free of Depressions, it's not clear that business cycles have been eliminated. Causes The Stock Market Crash The Stock Market Crash in October of 1929 is often cited as the beginning of the Great Depression, but did it actually cause it? The answer is no. First, the stock price for a particular company merely reflects current

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    Essay Length: 1,706 Words / 7 Pages
    Submitted: November 30, 2009 By: Edward
  • Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan

    Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or "consumer". This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing

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    Essay Length: 876 Words / 4 Pages
    Submitted: November 30, 2009 By: Andrew
  • Marketing Project

    Marketing Project

    Marketing Project The name of my island is Mini Vegas. Only 1000 students will be allowed on the island per week. The students will win a spot through a lottery. The island is designed to resemble Las Vegas, just without the expensive costs. It will be complete with many different hotspots located directly on its central strip and will also provide guaranteed celebrity sightings. This spring break trip is guaranteed to give each student a

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    Essay Length: 701 Words / 3 Pages
    Submitted: November 30, 2009 By: Mike
  • Nature of Automobile Markets in Thailand and Malaysia

    Nature of Automobile Markets in Thailand and Malaysia

    Nature of Automobile Markets Thailand: The automotive market in Thailand is large and has an extensive amount of firms operating in it and has made considerable progress to solidifying its status as the “Detroit of Asia”. It currently is the world’s second largest pick up truck market and ASEAN’s largest automotive market and assembler. In the past couple of years, many car manufacturers of the world have made the decision to transfer their manufacturing bases

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    Essay Length: 2,254 Words / 10 Pages
    Submitted: November 30, 2009 By: Top
  • Integrated Marketing Communications Campaign

    Integrated Marketing Communications Campaign

    Integrated Marketing Communications Campaign The Pet Communicator Learning Team A Executive Summary Communication is the key to any successful relationship. Historically, man has always strived to communicate with fellow beings. Egyptians communicated with mirrors, carrier pigeons and the American Indians communicated with smoke. Early American inventors communicated with the telegraph and later the telephone allowed even more advanced communication. Computer technology eventually broke the international communication barrier and recently a communication milestone was achieved

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    Essay Length: 831 Words / 4 Pages
    Submitted: November 30, 2009 By: Mike
  • Marketing and Product Development Research

    Marketing and Product Development Research

    Marketing and Product Development Research Z-Wing is a manufacturer of commercial and military aircraft for the airline industry and governments. Janssen Aircraft is Z-Wing’s main competitor which has recently captured 47 percent of the industry market share. Z-Wing and Janssen both sell their products to the organizational markets rather than to the passengers or crews and must take into consideration the needs of the organizational buyer. Organizational buyers are typically few in number and have

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    Essay Length: 818 Words / 4 Pages
    Submitted: November 30, 2009 By: Bred
  • High Invilvement Marketing

    High Invilvement Marketing

    Consumer involvement Theory, to be precise. This is one way to understand the psychology and behavior of your target audience. There are others. But none quite so simple and insightful. Involvement refers to how much time, thought, energy and other resources people devote to the purchase process. The Emotional / Rational scale is a measure of reason vs. impulse, desire vs. logic, passion vs. prudence. That sort of psycho stuff. > High involvement / rational

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    Essay Length: 559 Words / 3 Pages
    Submitted: December 1, 2009 By: July
  • Marketing Relations

    Marketing Relations

    The following is some of the department, which Ford has;- 1. sale department 2. Production department 3. Finance department 4. Marketing department 5. Human resources 6. Research and design Which each department are in the Ford organisation and how they help Ford become successful;- • Sales department The sale department focuses on the sale of the car i.e. how much the cars are going for etc. Also the sales department helps ford organisation customers with

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    Essay Length: 1,050 Words / 5 Pages
    Submitted: December 1, 2009 By: Venidikt
  • International Business

    International Business

    INTERNATIONAL BUSINESS International Business is a term used to collectively describe topics relating to the operations of firms with interests in several countries. International trade occurs because no single country has the resources to produce everything well. Nations specialize in the production of certain goods and trade with other nations for those they do not produce. More and more companies are recognizing that pursuing opportunities in the global marketplace is the key to their present

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    Essay Length: 1,718 Words / 7 Pages
    Submitted: December 1, 2009 By: Yan
  • Compare the Theoretical Internal Moment with the Measured Bending Moment for a Beam Under Various Loads

    Compare the Theoretical Internal Moment with the Measured Bending Moment for a Beam Under Various Loads

    Objective The objective of this experiment is to compare the theoretical internal moment with the measured bending moment for a beam under various loads. Introduction and Background Theory Definition of a Beam Members that are slender and support loadings that are applied perpendicular to their longitudinal axis are called beams. Beams are important structural and mechanical elements in engineering. Beams are in general, long straight bars having a constant cross-sectional area, often classified as to

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    Essay Length: 2,559 Words / 11 Pages
    Submitted: December 1, 2009 By: Bred
  • Terrorism: An International Crisis

    Terrorism: An International Crisis

    Terrorism is a word that tends to strike fear into the hearts of many. According to the Encarta World English Dictionary, terrorism is defined as, “political violence: violence or the threat of violence, especially bombing, kidnapping, and assassination, carried out for political purposes” (Terrorism, 2006). It’s also a word used by leaders of states and NGOs to create polar opposite outcomes. It can either incite people to rise up against those who would try to

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    Essay Length: 880 Words / 4 Pages
    Submitted: December 1, 2009 By: Artur
  • Business Report on How to Market Computer Sims as Replacements for Drivers Ed

    Business Report on How to Market Computer Sims as Replacements for Drivers Ed

    Business Project A. Marketing Plan We wish to design a simulator which will allow people of any skill level to learn how to drive in a very safe environment, using real life feel driving simulators. We feel that the current system of Driver’s Education could be forever changed. Once this idea has been laid out, the possibilities are virtually endless. We could simply use the devices to create a large-scale Driver’s Education company implementing the

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    Essay Length: 793 Words / 4 Pages
    Submitted: December 1, 2009 By: Top
  • Marketing Plan - Russia

    Marketing Plan - Russia

    Introduction In modern Russia marketing only just begins to be developed. Conducting strategic investment policy and strategic marketing is hindered because of the general unsteady state of the economy, uncertainty of political situation, not realizing of sequential state investment policy. In connection with this it is necessary to develop more than the alternatives of the strategic plans of the development of firm, to more frequently correct purposes and strategies depending on new situation. But even

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    Essay Length: 8,103 Words / 33 Pages
    Submitted: December 1, 2009 By: Fatih
  • Strategic Marketing Gillete

    Strategic Marketing Gillete

    TABLE OF CONTENTS 1 EXECUTIVE SUMMARY 3 -4 2 SITUATIONAL ANALYSIS 5 2.1 PESTE ANALYSIS 5 2.2 SWOT ANALYSIS 6 -7 3 MARKET SEGMENT 8 4 ALTERNATIVE MARKETING STRATEGIES 9 4.1 MASS MARKETING 9 4.2 DIFFERENTIATED MARKETING 9 5 SELECTED MARKETING STRATEGY 9 5.1 PRICING STRATEGY 11 5.2 PROMOTION 12 -14 5.3 PLACE 14 - 15 5.4 PRODUCT 15 6 TIMELINE OF ACTION DEVELOPMENT їщ»~! ©|Ґј©wёq®СЕТЎC -17 7 CONCLUSION 17 -18 8 BIBLIOGRAPHY 19 1

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    Essay Length: 3,298 Words / 14 Pages
    Submitted: December 1, 2009 By: Artur
  • Defining Marketing

    Defining Marketing

    Marketing affects a number of decisions that Americans make every day. Some of the first decisions that are made in the morning are affected in some way by marketing. What types of products are used in the morning while in the shower, or what kind of gas was put in the vehicle before setting off for work? What kind of deodorant was used this morning and why was it chosen? Why are these products chosen

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    Essay Length: 1,107 Words / 5 Pages
    Submitted: December 1, 2009 By: regina
  • Toyota Stock Market

    Toyota Stock Market

    1. Company Background/History: One of America’s most successful car businesses started in southern California. Back in October 1957 Chrome and tailfins were on top of the American automotive design game. It wasn’t too long after that Toyota introduced the Corona in 1965. This car was an instant hit with Americans all over the country. All throughout the 1970’s Toyota was the top selling import brand car in America. However in the 1980’s they switched their

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    Essay Length: 342 Words / 2 Pages
    Submitted: December 1, 2009 By: Jessica
  • Competing with Giants: Survival Strategies for Local Companies in Emerging Markets

    Competing with Giants: Survival Strategies for Local Companies in Emerging Markets

    Competing with Giants: Survival Strategies for Local Companies in Emerging Markets 12/7/1999 A Chinese cosmetics company thrives in the face of multinational competition by developing mass-market brands that take advantage of its familiarity with local tastes and standards. It's a survival strategy - one of four identified by by Niraj Dawar and Tony Frost, and it's highlighted here in this excerpt from their article "Competing with Giants: Survival Strategies for Local Companies in Emerging Markets"

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    Essay Length: 708 Words / 3 Pages
    Submitted: December 1, 2009 By: Bred
  • Mgt 330 - Internal/externals Factors

    Mgt 330 - Internal/externals Factors

    Introducciуn A lo largo de la mayor parte de nuestra existencia pertenecemos a una organizaciуn, millones de hombres u mujeres de todo el mundo pasan su existencia trabajando en distintas organizaciones, enfrentando innumerables desafнos por la lucha del cumplimiento de sus tareas diarias. Ademбs, todas las organizaciones tienen un programa o mйtodo para alcanzar sus metas, para ello es de gran importancia y muy necesario que en su programa se incluya la "Gerencia", ya que

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    Essay Length: 2,647 Words / 11 Pages
    Submitted: December 1, 2009 By: Venidikt
  • International Relations

    International Relations

    Today’s international system is not the same of that hundreds of years ago, or is it? The hypothetical situation presented to us, can help answer many questions, like that above, and explore the various theories of international relations. As the leader of the great power country A, I see my overall position, in regards to the situation at hand, as an economic liberal in the modern arena. Though I have stated an overall view, I

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: December 1, 2009 By: Anna
  • Market Report: 2005 Vw Jetta

    Market Report: 2005 Vw Jetta

    Environmental Scan Nature of Demand: Some of the key target markets for the new 2005 Volkswagen Jetta, include a younger demographic that are looking for a high quality brand name with a tradition of reliability. The new Jetta is breaking ties from its old image of the family car that highlighted safety features and family values, and in turn is being marketed as the new generation Jetta. This Jetta is more high-tech, with a sleek

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    Essay Length: 451 Words / 2 Pages
    Submitted: December 1, 2009 By: Artur
  • Internal Combustion Engine

    Internal Combustion Engine

    Internal combustion engine automobiles were first produced in Germany by Karl Benz in 1885-1886, and Gottlieb Daimler between 1886-1889. Karl Benz began to work on new engine patents in 1878. At first he concentrated on creating a reliable two-stroke gas engine, based on Nikolaus Otto's design of the four-stroke engine. A patent on the design by Otto had been declared void. Benz finished his engine on New Year's Eve and was granted a patent for

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    Essay Length: 591 Words / 3 Pages
    Submitted: December 1, 2009 By: Vika
  • Tesco - Strategic Marketing Techqniques

    Tesco - Strategic Marketing Techqniques

    Tesco’s is a United Kingdom based international supermarket chain. It is the largest British retailer both by global sales and by domestic market share. Originally specialising in food, it has moved into areas such as clothes consumer electronics, consumer financial services internet services and consumer telecoms. The Current Position In 1995 Tesco overtook Sainsbury’s as the UK’s largest supermarket. In 2001 Tesco occupied 15.6% of the UK grocery retail market and was the market leader

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    Essay Length: 1,234 Words / 5 Pages
    Submitted: December 2, 2009 By: Monika

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