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1,771 Essays on International Marketing. Documents 201 - 225 (showing first 1,000 results)

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Last update: July 10, 2014
  • Marketing Management

    Marketing Management

    We are at the end of AIU Brainstorming conference has been going over all of the elements necessary for a Marketing Plan. Within this marketing plan we will discuss all topics which include their Objectives and Mission Statement, Customer Targets, Competitor Targets, Product/ Service Features, Core Strategy, Marketing Mix (Communication and Promotion), prices, Product Policy, Channels of Distribution, and Customer Relationship Management. Objectives and Mission statement Our mission is to meet and exceed our customer's

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    Essay Length: 540 Words / 3 Pages
    Submitted: November 22, 2009 By: Edward
  • The Theories of International Politics

    The Theories of International Politics

    Several theoretical approaches have been developed as an attempt to explain the workings of International Politics. These different perspectives which use different methods and assumptions can be helpful in studying and predicting the actions and interactions of the actors they concentrate on and include, realism, liberalism and feminism. No single approach however succeeds in taking into consideration all factors and outcomes in world politics and each of them has distinct benefits as well as certain

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    Essay Length: 1,636 Words / 7 Pages
    Submitted: November 22, 2009 By: Vika
  • Marketing Comparisons

    Marketing Comparisons

    Running head: MARKETING COMPARISONS Marketing Comparisons Carl Stange University of Phoenix E-Business EBUS/400 Doug Martin, MBA, CISA March 17, 2007 Marketing Comparisons Marketing is a significant aspect within the world of business. The consideration of marketing is of such value that in the words of Philip Kotler, “Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” This fact is no different in the realm of ebusiness. There are dissimilarities in the

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    Essay Length: 274 Words / 2 Pages
    Submitted: November 22, 2009 By: Stenly
  • Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles

    Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles

    Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles In 1957 Toyota introduced its first vehicle to the American market, the Toyopet Crown. The small, fuel efficient vehicle had seen much success in Japan, but did not fare as well in the U.S. market. With relatively inexpensive gas available in the United States, the American consumer saw no need for a reliable, fuel efficient vehicle manufactured by a foreign auto company. In its first

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    Essay Length: 1,826 Words / 8 Pages
    Submitted: November 22, 2009 By: Fonta
  • Famous Marketing Errors

    Famous Marketing Errors

    Greselile datorate alegerilor nepotrivite de nume de marci sau sloganuri – apar ca o neconcordanta clara intre o marca utilizata de companie si tara in care respectiva marca se lanseaza ( cauzele sunt diferite conotatii ale termenilor ce denumesc marcile respective). Astfel de greseli pot fi evitate printr-o mai buna documentare initiala din punct de vedere lingvistic si literar in tara vizata. o In 1990 au fost reintroduse, in Estonia, crematoriile, sub forma de companii

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    Essay Length: 1,553 Words / 7 Pages
    Submitted: November 22, 2009 By: Tasha
  • Real Estate Market Analysis

    Real Estate Market Analysis

    Table of Contents Market Analysis Forecast Population Growth to 2025 2 Housing Affordability, Average Sales Price and Growth 4 Housing Characteristics 6 Society and Ambiance 6 The age distribution 7 Types of households 8 Educational attainment 9 Economic Outlook 10 Unemployment Rates & Employment growth 10 Household income 11 Capital Improvement Program 12 Market Analysis 1. Forecast Population Growth to 2025 Collin County is one of about 3,141 counties and county equivalents in the

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    Essay Length: 2,176 Words / 9 Pages
    Submitted: November 22, 2009 By: Fonta
  • Marketing Plan: San Miguel Cigarettes

    Marketing Plan: San Miguel Cigarettes

    Overview of the Industry With a smoking population of over 38 million strong (or 47% of the total Philippine population), the cigarette industry proves promising to enter into. Having one of the highest smoking prevalences among East Asia Pacific countries, the industry bears the contradiction of having a steeping demand despite an ever-emergent poverty crisis. The Philippine cigarette industry has thus far experienced unprecedented growth; from 67,851.11 million sticks in 1997, the cigarette industry totaled

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    Essay Length: 9,970 Words / 40 Pages
    Submitted: November 22, 2009 By: regina
  • Feds and the Stock Market

    Feds and the Stock Market

    Feds and the Stock Market In the past, the Federal Reserve has used the purchase and sales of bonds to stabilize the money supply. This is because bonds are a no loss resolution to the stabilization process. The sales and purchase of bonds have a definite return and this is why it is the best solution. Although there are other tools available for this process, most of these tools do not have the stability and

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    Essay Length: 571 Words / 3 Pages
    Submitted: November 22, 2009 By: Mikki
  • Nature of the Marketing Problem

    Nature of the Marketing Problem

    Nature of the Marketing Problem Starting from the 2005-2006 academic school year, every graduate of Kalamazoo Public Schools that has been in the school system for at least the four years of high school is being provided up to four years of full tuition at any public college or university in Michigan. The Kalamazoo Public Schools are interested in measuring whether or not this program has led to greater satisfaction of the public with the

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    Essay Length: 781 Words / 4 Pages
    Submitted: November 23, 2009 By: Yan
  • The Single European Market

    The Single European Market

    1. The Background of the Freedoms In order to understand the evolvement of the Single Market of the European Union, one has to take the general background into consideration. Therefore, it is important to have a look at the Treaty on European Union (Maastricht Treaty) which gave birth to the creation of the Single Market. Having been the Common Market before the Maastricht treaty, the European Economic Community (EEC) Treaty already clarified the objective of

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    Essay Length: 2,265 Words / 10 Pages
    Submitted: November 23, 2009 By: Jessica
  • International Law

    International Law

    Whole Foods has been successful because it has stuck to its core strategy of providing high-quality produce, meat, and seafood while partnering with the communities where their stores are located. The core values listed on the Whole Foods website are 1) Selling the Highest Quality Natural and Organic Products Available 2) Satisfying and Delighting Our Customers 3) Supporting Team Member Happiness and Excellence 4) Creating Wealth Through Profits & Growth 5) Caring About Our Communities

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    Essay Length: 635 Words / 3 Pages
    Submitted: November 23, 2009 By: Janna
  • International Trade

    International Trade

    International trade is the purchase, sale, or exchange of goods and services across national borders. International trade provides a country’s citizens a greater choice of goods and services and is important in the creation of jobs in many countries. (Wild, Wild, and Han 2005) The quantity of world output in a given year will have an effect on the level of international trade for that year. The slower a country’s economic output the slower

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    Essay Length: 795 Words / 4 Pages
    Submitted: November 23, 2009 By: July
  • Marketing Analysis of Ford's Edsel and Mustang

    Marketing Analysis of Ford's Edsel and Mustang

    Ford Motor Company brought Edsel on the market in the late 1950s. Although it took 10 years of careful planning, Edsel represents Ford’s major failure with a 200 million dollars loss for the company. However, 4 years after Ford discontinues Edsel, the company introduced Mustang, which recorded 1.1 billion profits one year after its market launch. In order to understand the causes for Ford’s both failure and success, we will explore the company’s marketing strategy

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    Essay Length: 678 Words / 3 Pages
    Submitted: November 23, 2009 By: Mike
  • Operational Marketing: L’oreal & the Body Shop

    Operational Marketing: L’oreal & the Body Shop

    OPERATIONAL MARKETING: L’OREAL & THE BODY SHOP L'Oreal is one of the largest cosmetics companies in the world. It produces and markets a range of make-up, perfume, hair and skin care products. The company's products are sold under well-known brands such as L'Oreal Paris, Garnier, Maybelline, SoftSheen Carson, CCB Paris, L'Oreal Professionel, Kerastase, and Redken. It markets 19 global brands through three divisions: cosmetics (comprising of skincare, haircare, make-up, hair colorants, perfumes and other products),

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    Essay Length: 316 Words / 2 Pages
    Submitted: November 23, 2009 By: Mike
  • Marketing Analysis

    Marketing Analysis

    1. Introduction The assignments mainly consists of the following parts: Firstly, an analysis of Ecover’s current position in the market. Secondly, how Ecover is changing its competitive strategy. Thirdly, consumer behaviour towards detergent. Finally, an outline for new marketing strategy for Ecover to enter the supermarket. 2. Background Ecover was founded in 1979 by Frans Bogaerts.It was a modest little detergent company in Malle in northern Belgium. Pierres Magnin a successful Swiss businessman dealing

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    Essay Length: 2,259 Words / 10 Pages
    Submitted: November 23, 2009 By: Andrew
  • Developing Real Estate Market in Shanghai

    Developing Real Estate Market in Shanghai

    Developing Real Estate Market in Shanghai Shanghai is the so-called dragonhead at the mouth of the Yangtze River Delta. It is also one of the four directly administered cities with high level of political autonomy without the constraints of any provincial government above her. With the exception of the period between 1949-mid1970’s, Shanghai has always been China’s principal gateway to the world. The total area of Shanghai is 6340.5 square kilometers. The population of Shanghai

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    Essay Length: 5,328 Words / 22 Pages
    Submitted: November 24, 2009 By: Max
  • Behind the Curve: Globalization and International Terrorism

    Behind the Curve: Globalization and International Terrorism

    Since the events of September 11, 2001, international terrorism has been on the forefront of international relations and public thought. Subsequent terrorist attacks in Spain, England and Southeast Asia, have served to bring to light the importance of the Global War on Terrorism and, more importantly, a better understanding of the terrorism phenomena. Although terrorism has existed in many forms for many years, the challenges that come with understanding modern terrorism and formulating effective counter-measurements

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    Essay Length: 877 Words / 4 Pages
    Submitted: November 24, 2009 By: Tommy
  • A Market for Human Organs?

    A Market for Human Organs?

    Advances in medical treatments have resulted in a dramatic increase in the number of organ transplants performed each year. However, a limited supply of organs prevents many individuals from receiving transplants that could either save their life or drastically improve it. The National Organ Transplant Act of 1984 prohibited payment to those who provided organs for transplantation. Nonetheless, the growing imbalance between the demand for transplantable organs and their supply in the United States and

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    Essay Length: 1,021 Words / 5 Pages
    Submitted: November 24, 2009 By: Mikki
  • Study on online Gambling Market

    Study on online Gambling Market

    Contents Executive Summary Introduction Market Definition Market Sectors Market Size PEST Analysis Porter Five Force Analysis Competitors Analysis Boston matrix Shareholders SWOT Analysis Conclusion Executive Summary For thousands of years, mankind has enjoyed spending money on games of chance. Today this has developed into a multi-billion dollar worldwide phenomenon- the gambling industry. While the total number of gambling enterprises has fallen in recent years the overall number of people employed in the industry has increases,

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    Essay Length: 3,903 Words / 16 Pages
    Submitted: November 24, 2009 By: Wendy
  • Avon’s Marketing Strategy

    Avon’s Marketing Strategy

    Avon’s mission statement is to be the company that best understands and satisfies the product service and self-fulfillment needs of women globally. They state on their web site that their dedication to supporting women touches not only beauty-but health, fitness, self-empowerment and financial independence. This is a good mission statement for a company selling beauty products to women all over the world. Avon started selling beauty products door to door in 1886. For generations women

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    Essay Length: 1,784 Words / 8 Pages
    Submitted: November 24, 2009 By: Jessica
  • Marketing - Analysis of Competitors

    Marketing - Analysis of Competitors

    Analysis of competitors In the business there were always got some other company that is targeting the same segmentation of group or interest. Therefore some of the definition of competitors is the effort of two or more group acting independently to secure the business of third party by offering the affordable item (http://www.oecd.org/topic/0,3373,en_2649_37463_1_1_1_1_37463,00.html). In the business we are about to venture; the fast food industry. There got a lot of competitor in the market. The

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    Essay Length: 623 Words / 3 Pages
    Submitted: November 24, 2009 By: Jessica
  • Starbucks’s International Strategy

    Starbucks’s International Strategy

    Introduction Coffee, initially only consumed by the upper class of society, was perceived as a luxury and only consumed within special coffee bars hidden in the shadows of western society, the first organisation which brought coffee outside of shadows and into the limelight was Starbucks during the later twentieth century. Even now, the company has evolved to be a household name and transformed the commodity of coffee from a luxury into an upscale culture phenomenon.

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    Essay Length: 3,050 Words / 13 Pages
    Submitted: November 24, 2009 By: Anna
  • The Elements of the Marketing Mix

    The Elements of the Marketing Mix

    The elements of the marketing mix This paper will cover the elements of the marketing mix with an organization which I have selected that I have been familiar with. The company that I have selected will be United Parcel Service. I will breakdown and describe the marketing mix and discuss in detail the product, place, price and promotion parts of this mix. Let us first start with what a marketing mix is defined as. A

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: November 24, 2009 By: David
  • Marketing

    Marketing

    TERM PAPER There are a number of aspects encompassed by the field of Marketing. Each of these aspects are key elements in the performance of Marketing a product. The concept of Marketing is made up of four "P's;" they are Product, Price, Promotions, and Placement. These elements of products and services or ideas are used to create exchanges that satisfy an individual and or organizational goal. Promotion is the main “communication to the market that

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    Essay Length: 1,236 Words / 5 Pages
    Submitted: November 25, 2009 By: Fatih
  • Market Opportunity for E-Business

    Market Opportunity for E-Business

    Why has the iPod been so successful as a product? In 2001, the apple company released the iPod as a portable audio player with a simple design. Firstly it wasn’t a big boom in the market until a year and a half later it successfully becomes the dominant portable audio player among other products from competitors. The reason that the iPod has become so successful because of design and the reputation of the apple as

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    Essay Length: 315 Words / 2 Pages
    Submitted: November 25, 2009 By: Bred

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