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1,672 Essays on Internet Marketing. Documents 651 - 675 (showing first 1,000 results)

Last update: August 8, 2014
  • Marketing Analysis of “slimjim”

    Marketing Analysis of “slimjim”

    SNAP INTO A SLIM JIM! Marketing analysis of “SlimJim” (subsidiary of “ConAgra Foods, Inc.”) Marshall School of Business, USC By: Ilya Voziyan This paper is my own work I. Environment: Company/Customers/Competition According to the Food Market Institute, an average American spends ninety-three dollars on groceries every week. Given the diversity of foods that Americans consume, few might believe that many of those foods might in fact be produced by the same company. Even fewer

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    Essay Length: 1,277 Words / 6 Pages
    Submitted: January 18, 2010 By: July
  • Marketting Mix

    Marketting Mix

    Question 3: Marketing mix decisions and strategies are always among the most complex areas of marketing management. Choose a well-known product or service and analyze what marketing strategies have been used to market it as far as you are aware of. Bring in as many elements of the marketing mix as you can to illustrate your analysis. Marketing Strategy A marketing strategy is a set of actions, which constitute a plan, direction, guide or course

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    Essay Length: 2,170 Words / 9 Pages
    Submitted: January 18, 2010 By: Bred
  • Marketing

    Marketing

    1. The product life cycle is essential when a firm is a managing a product. While a product is in the introductory phase of its life cycle the customer is going through a learning process. Firms must consider this learning process when determining how much to spend on marketing strategies, the firm must understand that it will spend a lot of money to make the customer aware of their product and they wont see a

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    Essay Length: 688 Words / 3 Pages
    Submitted: January 19, 2010 By: Artur
  • Marketing Plan Head Start

    Marketing Plan Head Start

    Marketing Plan Head Start 1.0 Executive Summary Head Start is a Not-for-Profit organization authorized by congress in 1965. This national organization is “a comprehensive early childhood development program for low income families.” (HSEOC brochure) Head Start of Eastern Orange County established themselves in Newburgh in 1967 and has been servicing the community since. HSEOC caters to children that come from poor families of the community. The program takes on the responsibility of preparing these children

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    Essay Length: 4,268 Words / 18 Pages
    Submitted: January 19, 2010 By: Jack
  • Pan Pacific Marketing Consultants Business Plan

    Pan Pacific Marketing Consultants Business Plan

    Pan Pacific Marketing Consultants Business Plan Contents Executive Summary ………………………………………………… 3 Objectives …………………………..……………………………….. 3 Mission ………………………………….…………………………….3 Critical Success Factors ……………………………………………. 4 Internal Factors ………………………..……………………………. 4 External (Business Environment) Factors ………….…………….. 4 Company Summary ………………...………………………………. 5 Services …...…………………………………………………………. 5 Competitive Comparison ……………………………………..……. 5 Sales Literature ………………………..……………………………. 6 Sourcing …………………………………………………..…………. 6 Market Analysis Summary …….…………………………………… 6 Market Segmentation ………………………………………………. 6 Target Market Segmentation Strategy……………………………. 6 Competition and Buying Patterns ……………………….………… 7 Strategy and Implementation Summary ……………….………….

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    Essay Length: 2,323 Words / 10 Pages
    Submitted: January 19, 2010 By: Stenly
  • Basics of Marketing

    Basics of Marketing

    Phase 1 Situation Analysis: It is the first step of any business or enterprise which defines the market dynamics and identifies person’s position in the market as it currently exists and will summarize the current situation from an internal and external perspective. Industry Overview: In the second step we should target the existing industrial overview which defines the current market situation and explores market trends and Product consumption. S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats): It

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    Essay Length: 757 Words / 4 Pages
    Submitted: January 19, 2010 By: Jack
  • Defining Marketing

    Defining Marketing

    The first things that cross people minds when introduced to marketing are the advertising and selling functions of marketing. But that is just the popular belief. Marketing has a lot more functions in a company’s existence than to introduce and sell a new product. The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer

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    Essay Length: 443 Words / 2 Pages
    Submitted: January 19, 2010 By: Max
  • Software Piracy on Internet Auctions

    Software Piracy on Internet Auctions

    1. Introduction The Internet has permanently changed the way consumers purchase goods. The use of Internet auctions has become more and more popular. An Internet auction is a virtual market place in which businesses and consumers can sell their products. This ‘new’ and quick type of trading without leaving your house is attractive to a lot of people. Famous auctions like eBay, Amazon & Yahoo became very popular destinations on the internet. There are different

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    Essay Length: 2,103 Words / 9 Pages
    Submitted: January 19, 2010 By: regina
  • Global Marketing Strategy

    Global Marketing Strategy

    Product Development Product design & development is an activity where the potential to globalize needs to be examined carefully. A globally standardized product can be made efficiently at a low cost but may end up pleasing few customers. On the other hand, customized products targeted at different markets across the world may be too expensive. The trick, as in the case of other value chain activities is to identify those elements of the product which

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    Essay Length: 2,327 Words / 10 Pages
    Submitted: January 20, 2010 By: Tommy
  • The Internet in the Cigarette Taxation and Sale to Minors in New York State

    The Internet in the Cigarette Taxation and Sale to Minors in New York State

    The Internet in the Cigarette taxation and sale to minors in New York State SE5B Cigarette vendors are taking advantage of the resources of the Internet. They are offering website ordering where you can order cigarettes and have them directly shipped a consumer home resident. Being that there is limited shelf space in stores they are trying to establish a market through the Internet that can provide all types cigarette brands to consumers with

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    Essay Length: 2,155 Words / 9 Pages
    Submitted: January 20, 2010 By: Mike
  • Products, Services, and Prices in the Free Market Economy

    Products, Services, and Prices in the Free Market Economy

    Abstract A free market economy is a market where price is determined by the unregulated interchange of supply and demand (Wikipedia 2006). This free market economy allows American citizens, rather than government, to make decisions regarding economic activities and transactions. This allows businesses the luxury of providing goods or services at a cost that would benefit them financially. The business must decide whether to increase or decrease the price of a good or service in

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    Essay Length: 1,251 Words / 6 Pages
    Submitted: January 20, 2010 By: Edward
  • Internet Payroll System

    Internet Payroll System

    I. EXECUTIVE SUMMARY INTRODUCTION There is a great interest in internet-available-software that provides alternative for high-cost software available in the market. Prospective purchasers all over the world find themselves in a situation wherein they have to choose between quality and cost. There are certain products which provide high quality in exchange for a high cost; some are not as expensive though, but only provides average quality. Most companies can't afford major software products at the

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    Essay Length: 266 Words / 2 Pages
    Submitted: January 20, 2010 By: Artur
  • Internet Security

    Internet Security

    He doesn't wear a stocking mask over his face, and he doesn't break a window to get into your house. He doesn't hold a gun to your head, nor does he ransack your personal possessions. Just the same he's a thief. Although this thief is one you'll not only never see,but you may not even realize right away that he's robbed you. The thief is a computer hacker and he "enters" your home via your

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    Essay Length: 1,515 Words / 7 Pages
    Submitted: January 20, 2010 By: Stenly
  • Marketing Mix

    Marketing Mix

    Marketing mix is a mix of options and variables that a marketer has to design his proposition. The four Ps, as they are known, of the marketing mix are Product, Price, Place and Promotion. Marketers mix these ingredients and variables in different proportions for their products in order to meet their requirements within their given constraints and boundaries. Marketing mix covers the four major elements and variables that a marketer has and can manipulate in

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    Essay Length: 1,403 Words / 6 Pages
    Submitted: January 20, 2010 By: Bred
  • Marketing and Finance

    Marketing and Finance

    Business process reengineering (BPR) is a management approach aiming at improvements by means of elevating efficiency and effectiveness of the processes that exist within and across organizations. The key to BPR is for organizations to look at their business processes from a "clean slate" perspective and determine how they can best construct these processes to improve how they conduct business. Business process reengineering is also known as BPR, Business Process Redesign, Business Transformation, or Business

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    Essay Length: 623 Words / 3 Pages
    Submitted: January 21, 2010 By: Artur
  • Apple Marketing Stratgy

    Apple Marketing Stratgy

    Existing E-Marketing Methods Company Apple Computer (Apple) designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. It also designs, develops and manufactures a line of portable digital music players along with related accessories and services including online distribution of third-party music, audio books, music videos, short films and television shows. AppleЎ¦s products and services include the Macintosh line of desktop and notebook computers, the iPod digital music player, the Xserve

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    Essay Length: 3,630 Words / 15 Pages
    Submitted: January 21, 2010 By: Kevin
  • Save the Internet

    Save the Internet

    Did you know that 83.5% of the images available on the Internet were pornographic (Kershaw)? Did you know that pornography on the Internet is readily available to curious little children who happen to bump into them? Today, the Internet which has only become popular several years ago, is unequivocally one of the most revolutionary innovations in the computer world. The information superhighway has changed peoples' lives dramatically and have created many new exciting opportunities

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    Essay Length: 1,420 Words / 6 Pages
    Submitted: January 21, 2010 By: Max
  • How the Marketing World Negatively Affects Consumers Through Advertisement

    How the Marketing World Negatively Affects Consumers Through Advertisement

    How the Marketing World Negatively Affects Consumers through Advertisement Advertising through magazines, newspaper, and television is essential for most companies to get their products out to the public. The companies marketing depend primarily on these types of advertisement to enforce that their products are better or more sufficient than the competitors. Due to the lack of regulation within certain industries and the prevalence of hazardous products, brands were introduced to increase the reputation and value

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    Essay Length: 807 Words / 4 Pages
    Submitted: January 21, 2010 By: David
  • Internet Crime and Moral Responsibility

    Internet Crime and Moral Responsibility

    Internet Crime and Moral Responsibility Internet Crime and Moral Responsibility 3 Introduction 3 What is Internet Crime? 3 Types of Crimes 3 Phishing 3 Child Pornography 4 Cyber Stalking 5 Computer Intrusion 5 Denial of Service Attacks and Cyber War 5 Identity Theft 6 Whose responsibility is it to report these crimes? 7 Reporting agencies 8 Conclusion 8 References 9 Internet Crime and Moral Responsibility Introduction The Internet is the technological genius of the computer

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    Essay Length: 1,667 Words / 7 Pages
    Submitted: January 21, 2010 By: Tasha
  • The Euro Currency Market

    The Euro Currency Market

    The Euro Currency Market The European Union's currency, the euro, "is now in use by 12 nations with a total population of 300 million people in an economic zone two-thirds the size of the US economy" (Posen, 2005). According to Posen (2005), since its introduction on January 1, 1999, the euro has been readily accepted both at home and in global capital markets. "Several nations in eastern Europe and around the Mediterranean are eager to

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    Essay Length: 1,078 Words / 5 Pages
    Submitted: January 21, 2010 By: Fonta
  • Samsung Electronics Company: Global Marketing Operations

    Samsung Electronics Company: Global Marketing Operations

    Samsung Electronics Company: Global Marketing Operations 1. What are the ingredients of SEC's corporate turnaround strategy? Samsung Electronics Company originally started as a product-driven company that focused on manufacturing commodity products at lower costs than its competitors. It was established as a top OEM supplier and highly efficient manufacturer of value brands. The “new management initiative” launched by Chairman Kun Hee Lee in 1993 aimed to change SEC’s direction of growth: once costs were under

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    Essay Length: 307 Words / 2 Pages
    Submitted: January 21, 2010 By: Fonta
  • Efficient Market Hypothesis

    Efficient Market Hypothesis

    Stock price as a rule adjusts to new information. A capital market is said to be efficient with respect to an information item if the prices of securities fully reflect the adjustment instantaneously and accurately. In price determination process, at any point of time, the price of a security would reflect the effect of all information relevant to that security. Any new information would lead to an immediate re-adjustment of prices, neutralizing the advantage obtained

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    Essay Length: 849 Words / 4 Pages
    Submitted: January 22, 2010 By: Mike
  • Marketing Communications Ford

    Marketing Communications Ford

    Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting, segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the

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    Essay Length: 2,616 Words / 11 Pages
    Submitted: January 22, 2010 By: Fonta
  • History of the Internet

    History of the Internet

    Term paper 2 History of the internet The internet was introduced in 1960 by some people who thought that it would be useful if we were able to use the computer to share information and also do research. There were many unmanned visionaries that took part in this creation that later lead to a program called the ARPANET. (Advanced Research Projects Agency Network). This was established in 1969, through connections between computers at the University

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    Essay Length: 490 Words / 2 Pages
    Submitted: January 22, 2010 By: Max
  • The Body Shop, Marketing Mix & the 4 P’s

    The Body Shop, Marketing Mix & the 4 P’s

    The Marketing Mix & The 4 P’s The Marketing Mix is the company’s “offer” to its target group. The Marketing Mix consists of the so-called 4 P’s when we talk about physical products like the Body Shops products and the 7 Ps when we talk about non-tangible products - services. It is important for a company to mix the 4/7 Ps in a way that will satisfy its target group. Product They company “body shop”

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    Essay Length: 280 Words / 2 Pages
    Submitted: January 22, 2010 By: Bred