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Last update: August 3, 2014
  • Green Marketing - an Introduction

    Green Marketing - an Introduction

    Green Marketing - An Introduction Due to factors such as increased media coverage, increased awareness of environmental issues, raising pressure form environmental groups, stringent legislation and major industrial disasters (McIntosh, 1991; Butler, 1990; Tapon and Leighton, 1991; Charter, 1992; Wagner, 1997) the environment has become a mainstream issue and consequentially consumers are more concerned about their habits and the effect that these have on the environment. (Krause, 1993). According to Coddington, 1993; Davis, 1993; McDougall,

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    Essay Length: 2,396 Words / 10 Pages
    Submitted: November 8, 2009 By: Edward
  • The Internet Systems and Services

    The Internet Systems and Services

    1. Which Hardware is required to connect to the Internet? The Hardware that is required to connect to the internet is a Modem. 2. What are 'Plug-Ins' - give 2 examples in your answer? Plug-In applications are programs that can easily be installed and used as part of your Web browser. Examples of Plug-In applications are sound and motion video these applications run as a separate application and require a second window to be opened.

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    Essay Length: 849 Words / 4 Pages
    Submitted: November 8, 2009 By: Jack
  • Chick Fila Marketing Plan

    Chick Fila Marketing Plan

    Abstract According to research, in 2005, Chick-fil-A reported sales of more than $1.9 billion. It is documented that the company had 38 years of consecutive sales increase. The award winning company has been selected 11 times for the “Choice in Chains” Customer Satisfaction award. How Mr. Cathy accomplished this great feat is the task this paper is charged to unveil. Chick fil-A is already doing what it does best, “maintaining a quality product and consistently

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    Essay Length: 1,999 Words / 8 Pages
    Submitted: November 8, 2009 By: Stenly
  • Japan Market Assesment

    Japan Market Assesment

    Part I Basic national demographics: Japan has a population of 127,463,611 people. The country’s majority age structure is from 15-64 years of age. This age block makes up roughly 65% of the population. The death rate and birth rate is almost exactly the same, with a population growth of only 0.02%. The country is facing a declining population due to population ageing which can be disastrous for the society. The worst possible scenario of this

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    Essay Length: 5,889 Words / 24 Pages
    Submitted: November 9, 2009 By: Max
  • Father of the Internet

    Father of the Internet

    “Father of the Internet” Vinton Cerf developed the internet protocols that make the Internet. Cerf artistic is for his work on the Snuper Computer project, ARPANET, and Network Working Group (NWG). Vinton Cerf, “father of internet”, in addition developed Telnet, TCP, and IP. Currently Cerf is chief Internet strategist, responsible for internet technology for MCI WorldCom. Cerf is currently working on the Interplanetary Network (IPN). At UCLA, as a student, Vinton Cerf worked on the

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    Essay Length: 563 Words / 3 Pages
    Submitted: November 9, 2009 By: Top
  • Apex Dry Cleaning Marketing Proposal

    Apex Dry Cleaning Marketing Proposal

    Apex Dry Cleaners is a full service dry cleaners that offers a variety of services for its customers such as same day service dry cleaning (in by 9 am, out by 5pm), next day laundry service, and pressing. Apex has been in business since 1993, and is owned by Mr. and Mrs. John Allen. Apex is conveniently located in a small strip shopping center at the intersection of Randall Mill and Davis Street. Since both

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    Essay Length: 1,498 Words / 6 Pages
    Submitted: November 9, 2009 By: Kevin
  • Internet Article

    Internet Article

    “The three central coordination problems any economy must solve are what to produce, how to produce it, and for whom to produce it” (Colander, 2004a, p. 5). Generally, individuals want more than is available which creates a problem of scarcity where there are too few goods available to satisfy individual desires. As our textbook states, “all scarce goods or rights must be rationed in some fashion. These rationing mechanisms are examples of economic forces, the

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    Essay Length: 697 Words / 3 Pages
    Submitted: November 9, 2009 By: Tasha
  • Analysis of the Stock Market Simulation

    Analysis of the Stock Market Simulation

    Analysis of the Stock Market Simulation There are many risks that people take in their lives. Yet, investing in the stock market is one of the riskiest things to do. All the money that has been saved over years, possibly saved over a lifetime, could all be lost in the blink of an eye. The Great Depression was triggered by the most well-known stock market crash in history, another crash happened in 1987, and one

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    Essay Length: 1,296 Words / 6 Pages
    Submitted: November 9, 2009 By: Kevin
  • Credibility on the Internet

    Credibility on the Internet

    10 Ways to Determine Credibility on the Internet The following are five criteria that users should take into consideration when verifying credible information on the Internet: Ѓњ Accuracy. This refers to the degree to which a website is free from errors, whether the information can be verified offline, and the reliability of the information on the site (Metzger, 2005). Ѓњ The Authority of a website may be evaluated by noting who authored the site and

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    Essay Length: 274 Words / 2 Pages
    Submitted: November 9, 2009 By: Tommy
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    The American Marketing Association defines marketing as “an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective

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    Essay Length: 1,259 Words / 6 Pages
    Submitted: November 9, 2009 By: Mike
  • Lesson 8

    Lesson 8

    32Lw Lesson 2 1. Irony is a useful device for giving stories many unexpected twists and turns. In Kate Chopin's "The Story of an Hour," irony is used very effectively in her story. Situational irony is used to show the reader what is assumed to happen sometimes doesn't. Dramatic irony is used to hint to the reader something is happening to the characters in the story that they do not know about. Irony is used

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    Essay Length: 1,021 Words / 5 Pages
    Submitted: November 9, 2009 By: Jessica
  • The Book of Job and the Lessons Taught

    The Book of Job and the Lessons Taught

    The Book of Job and the Lessons Taught The Old Testament’s Book of Job is a highly controversial part of the Biblical text. The book of Job is part of the collection of Wisdom Literature, along with Proverbs, Ecclesiastes, and Song of Solomon. The Book of Job is not simply a story, but a fable, full of meaning and lessons to be learned. Job attempts to rationalize human suffering and the ways of the Lord.

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    Essay Length: 1,451 Words / 6 Pages
    Submitted: November 9, 2009 By: Monika
  • Is the Internet as Bad as People Think?

    Is the Internet as Bad as People Think?

    Is The Internet As Bad As People Think? The internet as we all know is probably the most useful resource known to man in this day of age. Not only is the internet easy to access its easy to use. Nearly everyone owns a computer and nearly all of which have access to the internet. But isn’t that a good thing? Millions of people having the ability to access and share all the information anybody

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    Essay Length: 1,286 Words / 6 Pages
    Submitted: November 9, 2009 By: Artur
  • B2b Vs. B2c Marketing

    B2b Vs. B2c Marketing

    Marketing on b2b On a B2B site, marketing is used with a higher level of respect for the potential customer. Often a service is being marketed such as web-hosting or website production. The web sites usually are rather plain, with no flashing graphics or animation. The presence of links to examples of other businesses is found most often in a B2B site. They are focused on attracting businesses to hire them for a job or

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    Essay Length: 326 Words / 2 Pages
    Submitted: November 10, 2009 By: Jack
  • Internet Usage in African Countries

    Internet Usage in African Countries

    Internet usage in African countries: Empirical study on the antecedents of internet usage in developing countries Tilburg University Abstract This research first investigates the relationship between the gross national product and the amount of internet users (per 1000 people) in the 51 sample countries from Africa. It indicates that the outlier countries in this case, i.e. countries that have an extraordinary high amount (in this case the outliers were all above the best-fit line)

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    Essay Length: 257 Words / 2 Pages
    Submitted: November 10, 2009 By: Jack
  • Marketing Audit and Evaluation

    Marketing Audit and Evaluation

    The development and implementation of the marketing plan is to take place in QUTopia, a make-believe city in Queensland, Australia. Students enrolled in the class will adopt the roles of the residents of the city with roles and demographics assigned randomly to students in the first week of classes. Residents will be issued with fake QUTopian currency which they can spend as consumers at two marketdays (to be held in class). All students are expected

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    Essay Length: 427 Words / 2 Pages
    Submitted: November 10, 2009 By: Fatih
  • Marketing Report on Dairy Farmers

    Marketing Report on Dairy Farmers

    TABLE OF CONTENTS Page Executive Summary 2 1.0 THE MARKET 5 1.1 Target Market 5 1.2 Brief Overview of Australia’s flavoured milk beverages industry 5 1.3 Market Segmentation 6 2.0 THE COMPANY 7 2.1 Dairy Farmers 7 2.1.1 Background Information on Dairy Farmers 7 2.1.2 Core products/services of Dairy Farmers 8 2.1.3 Mission and strategic objective of Dairy Farmers 9 2.1.4 SWOT Analysis of Dairy Farmers 9 2.1.5 Targeting Strategy of Dairy Farmers 10 3.0

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    Essay Length: 1,916 Words / 8 Pages
    Submitted: November 10, 2009 By: Kevin
  • Global Marketing

    Global Marketing

    a. In today's interconnected global economy, the question of whether or not to export seems academic. It nevertheless demands asking due to the substantial risk and resources called for in expanding sales internationally. Pursuing export markets is recommended in a number of situations: demonstrated international demand for your products higher international prices for your manufactured goods moderate or slow domestic market growth with strong, unsaturated or growing markets abroad competitive pressures in your domestic market

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    Essay Length: 1,315 Words / 6 Pages
    Submitted: November 10, 2009 By: Venidikt
  • Market Trends Affecting Bankatlantic

    Market Trends Affecting Bankatlantic

    Market Trends Affecting BankAtlantic (BA) Market Structure Current market structure for BA holds true to the current lag in the economy. BA’s future as a bank is not at risk, nor is it in jeopardy at this time; however, there are some significant changes that are certain to be industry wide. Many financial institutions are under scrutiny from effects of the mortgage meltdown due to predatory lending BA managed to stay a full step ahead

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    Essay Length: 1,517 Words / 7 Pages
    Submitted: November 10, 2009 By: Janna
  • Palm, Inc Marketing Audit

    Palm, Inc Marketing Audit

    Executive Summary Ten years ago, Palm, Inc. captured the imagination of road warriors everywhere with the first Pilot connected organizer, a mighty 5.7-ounce combination of calendar, contacts, to-do lists and notes. Today, having shipped more than 34 million mobile-computing products, the company continues to improve the lives of people and businesses the world over, staying true to one guiding vision: The future of personal computing is mobile computing. (Palm Inc website.). The Audit explores the

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    Essay Length: 3,613 Words / 15 Pages
    Submitted: November 10, 2009 By: Venidikt
  • The Pursuit of Service Marketing Excellence in the Indian Context

    The Pursuit of Service Marketing Excellence in the Indian Context

    The Pursuit of Service Marketing Excellence in the Indian Context - A Snapshot By Srikant Kapoor PGDM(Mktg.), HDSM(NIS), DHMCT Faculty-Management BCIHMCT, New Delhi E-mail: srikapoor_0111@yahoo.co.in Prof. R.K. Bhandari PGDM(HR), BSc, CHE(USA) Asst.Professor BCIHMCT, New Delhi Genesis India today is uniquely poised to take a quantum leap globally thanks to the recent awakening in the services sector. India which has been an agrarian economy did well in the manufacturing sector after independence, but its emergence as

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    Essay Length: 1,000 Words / 4 Pages
    Submitted: November 10, 2009 By: Vika
  • Accounting and the Stock Market Crash of 1929

    Accounting and the Stock Market Crash of 1929

    Accounting and the Stock Market Crash of 1929 Susan Hart Introduction The 1929 stock market crash is one of the most significant financial crises in the history of the United States. The years following the crash would prove to be ground-breaking for the accounting profession. These years consisted of an increased awareness of the accounting profession and the most extensive changes in financial reporting requirements experienced in the United States. Financial reporting transformed from

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    Essay Length: 2,137 Words / 9 Pages
    Submitted: November 10, 2009 By: Mike
  • Internet Payment Gateway

    Internet Payment Gateway

    Internet Payment Gateways & Schemes Every merchant that wants to accept and process payments on the Internet is required to have the following: 􀂃 An Internet merchant account 􀂃 A Virtual Terminal 􀂃 An Internet Payment Gateway certified with their credit card processor. What is an Internet Merchant Account? An Internet merchant account is a merchant account specifically approved for processing "card not present" sales [i.e. "MO/TO" (mail order, phone order) / Internet-Based transactions]. Visa

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    Essay Length: 1,783 Words / 8 Pages
    Submitted: November 10, 2009 By: Artur
  • Online Internet Searchings

    Online Internet Searchings

    As of today internet online searching has become every person’s habit and necessity of life. But we tend to forget that we left our tracks of identity over the internet. How safe would this be for every individual who use internet searches. Almost every person now uses online searching taking from daily grocery to buying a house or a car. Online searches bring them everything from around the globe to their doorstep. As the article

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    Essay Length: 669 Words / 3 Pages
    Submitted: November 10, 2009 By: Stenly
  • The Internet

    The Internet

    The Internet is a method of communication and a source of information that is becoming more popular among those who are interested in, and have the time to explore the information superhighway. The problem with this much information being accessible to this many people is that some of it is deemed inappropriate for minors. The government wants censorship, but a segment of the population does not. Legislative regulation of the Internet would be an appropriate

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    Essay Length: 1,419 Words / 6 Pages
    Submitted: November 11, 2009 By: Mike

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