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Last update: August 3, 2014
  • Marketing Plan - Microfreeze

    Marketing Plan - Microfreeze

    Executive Summary The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp,

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    Essay Length: 2,700 Words / 11 Pages
    Submitted: November 15, 2009 By: Bred
  • Ethics in an Academic Environment - Plagiarism and the Internet

    Ethics in an Academic Environment - Plagiarism and the Internet

    Ethics in an Academic Environment Plagiarism and the Internet The advance of technology has grown exponentially over the last several decades. It has touched almost everyone's life in one way or another. Many individuals are using online technology to perform online banking functions, engage in commerce or join social networking sites. The online world has not only increased the amount of information and misinformation that is shared, but has also increased the efficiency of completing

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    Essay Length: 559 Words / 3 Pages
    Submitted: November 15, 2009 By: Mike
  • Principles of Marketing

    Principles of Marketing

    The management of the hotel wants to know the opinions of his guests on what facilities he needs to improve and so he can find out what type of customers use his hotel. The research method employed was that of focus groups and questionnaires. Focus groups are small groups selected from border population and interviewed through facilitator-led discussions, for opinions and emotional responses about a particular subject. Focus groups are a common market research tool.

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 15, 2009 By: Edward
  • Internet, Extranet, Email in Companies

    Internet, Extranet, Email in Companies

    The ever-changing world of technology is making the world become smaller every day. Businesses and organizations are taking advantage of the advances in technology to improve their organizations. Technology’s influence reaches beyond improving relations within an organization to enhancing an organization’s ability to service its customers. But even more than that technology is influencing the shape of the organization itself. In order to realize the impact of technology on business organizations, the following paper will

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    Essay Length: 2,419 Words / 10 Pages
    Submitted: November 15, 2009 By: Steve
  • Strategic Marketing for Sri Lanka Airlines

    Strategic Marketing for Sri Lanka Airlines

    This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market

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    Essay Length: 377 Words / 2 Pages
    Submitted: November 16, 2009 By: Vika
  • The Internet and Business

    The Internet and Business

    Assignment BRITISH AIRWAYS Introduction The websites that have been chosen for this assignment are the British Airways website (www.ba.com) and Amazon.co.uk (www.amazon.co.uk). British Airways (BA) is the UK's largest international long haul airline and it flies to over 550 destinations around the world. It is also one of the largest airlines in the world, with more flights from Europe across the Atlantic than any other airline. Their website is owned, managed and operated by British

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    Essay Length: 2,832 Words / 12 Pages
    Submitted: November 16, 2009 By: Mike
  • Ebay Marketing

    Ebay Marketing

    eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: November 16, 2009 By: Tommy
  • Internet and Freedom

    Internet and Freedom

    Introduction Freedom of expression has always been a great source of contention. It is a concept that lawmakers have grappled with over the centuries as new methods of communication such as print , radio and television bring with them new scenarios that push the rights of the communicators even further. In this same regard new responsibilities are also created as these methods become more technologically advanced and instant. It is in this context that this

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    Essay Length: 3,866 Words / 16 Pages
    Submitted: November 16, 2009 By: Bred
  • The History of the Internet

    The History of the Internet

    The History of the Internet Within our society there has been a revolution, one that rivals that of the Industrial Revolution, the Technological Revolution. At the head of this revolution is the Internet. The Internet is a place full of information, adventure, and even for some, romance. In our society today everyone has heard of this technological wonder, and many use it on a daily basis, but for some the question still remains… What is

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    Essay Length: 1,526 Words / 7 Pages
    Submitted: November 17, 2009 By: Anna
  • Marketing Plan: Power Shirts

    Marketing Plan: Power Shirts

    Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,

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    Essay Length: 1,346 Words / 6 Pages
    Submitted: November 17, 2009 By: Bred
  • Gap Analysis - Marketing

    Gap Analysis - Marketing

    Apply Gap analysis model to a Fine Dining Restaurant or Hotel Service used by you as a customer. Gap analysis is done to map the gap which exits between implied & specified customer requirements and existing process In a restaurant, in Gurgaon, we went in to have lunch. The restaurant was a well heeled restaurant and the prices indicated that it certainly was catering to the upper to upper middle class. A study of the

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    Essay Length: 257 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • Censorship of the Internet Is Unconstitutional

    Censorship of the Internet Is Unconstitutional

    The freedom of speech that was possible on the Internet could now be subjected to governmental approvals. For example, China is attempting to restrict political expression, in the name of security and social stability. It requires users of the Internet and electronic mail (e-mail) to register, so that it may monitor their activities.9 In the United Kingdom, state secrets and personal attacks are off limits on the Internet. Laws are strict and the government is

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    Essay Length: 2,076 Words / 9 Pages
    Submitted: November 17, 2009 By: Mike
  • Libraries Should Use Software Filters for Internet Access

    Libraries Should Use Software Filters for Internet Access

    Libraries Should Use Software Filters for Internet Access Public libraries provide us with a large amount of information. Residents can borrow books from libraries. Libraries also provide Internet access for everyone, including children. Since parents cannot control what then children are seeing on the Internet in libraries, children can access pornographic or violent sites easily. So, public libraries should restrict Internet access by utilizing filtering software to prevent children from seeing those inappropriate sites. The

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    Essay Length: 871 Words / 4 Pages
    Submitted: November 17, 2009 By: Anna
  • Internet Task Security Force

    Internet Task Security Force

    Well... There is nothing different in our services. Like other group, we simply crack email addresses, and provide you the current password used by the victim to you for a suitable price. Nothing unique that we can brag about.... We don't hack NASA or CIA, we cannot hack a bank and steal a million dollars.. We just crack email password.. AND WE DO A HECK OF A JOB IN IT!! We cannot be as presentable

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    Essay Length: 561 Words / 3 Pages
    Submitted: November 17, 2009 By: Janna
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren’t mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a

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    Essay Length: 1,187 Words / 5 Pages
    Submitted: November 17, 2009 By: Kevin
  • Singtel Broker Report Asian Capital Markets October 2007

    Singtel Broker Report Asian Capital Markets October 2007

    Singapore Telecommunications SingTel Ltd Reuters: STEL.SI Bloomberg: ST SP Exchange: STI Ticker: SGT.SG Regional growth attraction BUY Singtel Performance Highlights SingTel reported 1Q operating revenue of S$3,567m (+10.5% yoy) and net profit of S$927m (+10.4% yoy). Moreover, EBITDA increased to S$1,769m (+9.2% yoy). Its main subsidiaries SingTel and Optus saw slower single digit growth compared to its regional associates which contributed to the strong performance with a recent acquisition of WARID Telecom from Pakistan.

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    Essay Length: 996 Words / 4 Pages
    Submitted: November 17, 2009 By: Steve
  • Global Marketing

    Global Marketing

    New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and

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    Essay Length: 399 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • Internet Tracking

    Internet Tracking

    Electronic passage through the Internet leaves a trail that can be traced. Tracing is a process that follows the Internet activity backwards, from the recipient to the user. As well, a user's Internet activity on web sites can also be tracked on the recipient site i.e., what sites are visited and how often. Sometimes this tracking and tracing ability is used to generate email to the user promoting a product that is related to the

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    Essay Length: 1,470 Words / 6 Pages
    Submitted: November 18, 2009 By: Victor
  • Marketing Assignment's Kudler Fine Foods

    Marketing Assignment's Kudler Fine Foods

    Running head: Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods It is every business’ dream to increase their profitability through the expansion of their products or services. The growth of a business is a sure sign of a business’ success. Kudler Fine Foods, a specialty food store, is interested in expanding the services available at its stores. It currently offers in-store parties and cooking classes.

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    Essay Length: 915 Words / 4 Pages
    Submitted: November 18, 2009 By: Mike
  • Nokia Brand Marketing

    Nokia Brand Marketing

    Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see

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    Essay Length: 742 Words / 3 Pages
    Submitted: November 18, 2009 By: Yan
  • Marketing Mix the 4 P’s

    Marketing Mix the 4 P’s

    Understanding how to position your market offering What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time.? It’s simple! You just need to create a product that a particularly group of people want, put it on sale some place that those same people visit regularly, and price it at a level which

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    Essay Length: 1,205 Words / 5 Pages
    Submitted: November 18, 2009 By: Bred
  • Derivative Markets

    Derivative Markets

    Plekhanov Russian Academy of Economics International Economics DERIVATIVE MARKETS FUTURES, FORWARDS, OPTIONS, SWAPS, CAPS AND FLOOR MARKETS Prepared by: Zagorskaya Ksenia 1. OVERVIEW OF DERIVATIVE MARKET Derivatives are financial instruments whose value is derived from the value of something else. They generally take the form of contracts under which the parties agree to payments between them based upon the value of an underlying asset or other data at a particular point in time. The main

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    Essay Length: 3,760 Words / 16 Pages
    Submitted: November 18, 2009 By: July
  • Government Intervention in National Markets

    Government Intervention in National Markets

    Government intervention in national markets. Angola is one of those countries that is full of such examples. It is also full of contradictions and inefficiencies that dictate that more than often these interventions are only temporary on not fully abided by. Angola’s socialist turned capitalist market is full of such regulated areas where government intervened directly much to the disarray of the market. I can remember a time when you couldn’t import tires into the

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    Essay Length: 318 Words / 2 Pages
    Submitted: November 18, 2009 By: Andrew
  • Marketing Audit Approach

    Marketing Audit Approach

    Marketing Audit Approach A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's -- or business unit's -- marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. Executive Summary 1. The data I plan to use and review for the executive summary is 10K report, fiscal 2004 annual report and articles retrieved from

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    Essay Length: 431 Words / 2 Pages
    Submitted: November 18, 2009 By: regina
  • Marketing

    Marketing

    PERSONAL INFORMATION (*REQUIRED) *FIRST NAME: DO NOT SHOW MY NAME IN MY PROFILE: *LOCATION: *ZIP/POSTAL CODE: *COUNTRY: Select One... USA Afganistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Azores Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia & Herzegovina Botswana Brazil British Indian Ocean Ter Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Canary Islands Cape Verde Cayman Islands Central African

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    Essay Length: 489 Words / 2 Pages
    Submitted: November 18, 2009 By: Jack

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