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Last update: August 4, 2014
  • Marketing

    Marketing

    1. The product life cycle is essential when a firm is a managing a product. While a product is in the introductory phase of its life cycle the customer is going through a learning process. Firms must consider this learning process when determining how much to spend on marketing strategies, the firm must understand that it will spend a lot of money to make the customer aware of their product and they wont see a

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    Essay Length: 688 Words / 3 Pages
    Submitted: January 19, 2010 By: Artur
  • Effective Planning

    Effective Planning

    Can planning be effective without a mission statement? This has been by far the most difficult question to get a clear concise answer. There have been so many differences of opinion; the actual question has been broken down into just a bunch of questions regarding just the mission statement. I played my part in this to; I'm not pointing any fingers. So I hate to beat a dead horse but I have to satisfy my

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    Essay Length: 261 Words / 2 Pages
    Submitted: January 19, 2010 By: Mike
  • Defining Marketing

    Defining Marketing

    The first things that cross people minds when introduced to marketing are the advertising and selling functions of marketing. But that is just the popular belief. Marketing has a lot more functions in a company’s existence than to introduce and sell a new product. The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer

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    Essay Length: 443 Words / 2 Pages
    Submitted: January 19, 2010 By: Max
  • Car Rental Business Plan

    Car Rental Business Plan

    Soapy Rides Car Wash 1.0 Executive Summary Highlights 1.1 Objectives 1.2 Mission 2.0 Company Summary 3.0 Services 4.0 Market Analysis Summary 5.0 Strategy and Implementation Summary 6.0 Management Summary 7.0 Financial Plan 1.0 Executive Summary [back to top] Soapy Rides is a prominent hand car wash serving the East Meadow, Long Island, NY community. Soapy Rides will be run by Mark Deshpande, of the prominent Deshpande family. The Deshpande family has been serving the Long

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    Essay Length: 1,068 Words / 5 Pages
    Submitted: January 19, 2010 By: Tasha
  • Strategic Plan Development Paper

    Strategic Plan Development Paper

    Strategic Plan Development Paper University of Phoenix Introduction SWOT Analysis StrengthsNew company with tactical TQM planHeavy with invested funds.Fleet is new and mobileAll employees are trained on TQM principles Customers base establishedCRM established and readyVendor's approvedConsignment inventories programs establishedLocal to service areasMarketing campaigns successful Market segment selectedEmployees well trained WeaknessesNew and un-establishedEmployee attrition not defined or realizedManagers are not seasoned in the service industryPay scales are defined but not above competitors scalesMarketing campaigns are not

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    Essay Length: 710 Words / 3 Pages
    Submitted: January 19, 2010 By: Anna
  • Older Workers’ Pension Plan and Ira Coverage

    Older Workers’ Pension Plan and Ira Coverage

    Introduction Coverage by pension and retirement plans is especially important for older workers, defined here as those aged 55 and older. These workers are very close to retirement and will soon be counting on income from their pensions and savings to supplement their Social Security benefits. Age 55 is also significant because it is a common age for early retirement under many employer-sponsored pension plans and a point at which many individuals begin leaving the

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    Essay Length: 719 Words / 3 Pages
    Submitted: January 19, 2010 By: Stenly
  • Global Marketing Strategy

    Global Marketing Strategy

    Product Development Product design & development is an activity where the potential to globalize needs to be examined carefully. A globally standardized product can be made efficiently at a low cost but may end up pleasing few customers. On the other hand, customized products targeted at different markets across the world may be too expensive. The trick, as in the case of other value chain activities is to identify those elements of the product which

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    Essay Length: 2,327 Words / 10 Pages
    Submitted: January 20, 2010 By: Tommy
  • Total Quality Plan Implementation

    Total Quality Plan Implementation

    Total Quality Plan Implementation Paper David Fessler University of Phoenix MGT 449 / SPMO404 Quality Management and Productivity Maurice S. Pickett December 1, 2005 Total Quality Plan Implementation Workshop Five Total Quality Implementation Paper This paper will talk about the phases of implementation and a gap analysis of the new process for billing procedures. It is going to be about bill disputes and how they are handled now and what will be happening in

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    Essay Length: 1,590 Words / 7 Pages
    Submitted: January 20, 2010 By: Jon
  • Business Plan

    Business Plan

    1.0 BUSINESS PROFILE 1.1 Business Description Modern people are very busy and they often neglect to clean their cars, and sometimes the limited living space also is the problem for the people who want to clean their car but they do not have space to clean their car, especially in Taiwan. Therefore, the cars wash shops are increasing quickly, and people are happy to send their cars there. In Taiwan, hand-washing cars is more popular,

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    Essay Length: 3,347 Words / 14 Pages
    Submitted: January 20, 2010 By: Max
  • Products, Services, and Prices in the Free Market Economy

    Products, Services, and Prices in the Free Market Economy

    Abstract A free market economy is a market where price is determined by the unregulated interchange of supply and demand (Wikipedia 2006). This free market economy allows American citizens, rather than government, to make decisions regarding economic activities and transactions. This allows businesses the luxury of providing goods or services at a cost that would benefit them financially. The business must decide whether to increase or decrease the price of a good or service in

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    Essay Length: 1,251 Words / 6 Pages
    Submitted: January 20, 2010 By: Edward
  • Marketing Mix

    Marketing Mix

    Marketing mix is a mix of options and variables that a marketer has to design his proposition. The four Ps, as they are known, of the marketing mix are Product, Price, Place and Promotion. Marketers mix these ingredients and variables in different proportions for their products in order to meet their requirements within their given constraints and boundaries. Marketing mix covers the four major elements and variables that a marketer has and can manipulate in

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    Essay Length: 1,403 Words / 6 Pages
    Submitted: January 20, 2010 By: Bred
  • Marketing and Finance

    Marketing and Finance

    Business process reengineering (BPR) is a management approach aiming at improvements by means of elevating efficiency and effectiveness of the processes that exist within and across organizations. The key to BPR is for organizations to look at their business processes from a "clean slate" perspective and determine how they can best construct these processes to improve how they conduct business. Business process reengineering is also known as BPR, Business Process Redesign, Business Transformation, or Business

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    Essay Length: 623 Words / 3 Pages
    Submitted: January 21, 2010 By: Artur
  • Apple Marketing Stratgy

    Apple Marketing Stratgy

    Existing E-Marketing Methods Company Apple Computer (Apple) designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. It also designs, develops and manufactures a line of portable digital music players along with related accessories and services including online distribution of third-party music, audio books, music videos, short films and television shows. AppleЎ¦s products and services include the Macintosh line of desktop and notebook computers, the iPod digital music player, the Xserve

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    Essay Length: 3,630 Words / 15 Pages
    Submitted: January 21, 2010 By: Kevin
  • Planning Function

    Planning Function

    TEAM COMMUNICATION Team Communication Thesis Team communication is an essential activity that should involve certain elements that will prove to be successful in obtaining goals and objectives. On may ask several questions to determine key elements of team communication. What key aspects are necessary in communicating in a team environment? Why is it important to have effective communication among the team? What other requirements are involved in building sound team communication? In developing answers to

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    Essay Length: 844 Words / 4 Pages
    Submitted: January 21, 2010 By: Andrew
  • Care Plan

    Care Plan

    Nursing Diagnosis: (NANDA + etiology/related factors + defining characteristics) NIC(s) & Nursing Interventions NOC(s) & Nursing-Sensitive Outcome Indicators (NSOI) (Include Ratings) Evaluation (Measurement of NSOI - rating and modification) Risk for self-mutilation r/t prior history of cutting oneself. S: "I am here for my anger" "I have thoughts of suicide and tried to act on it once" "I tried cutting myself once but it was nothing that really hurt me" "I still have some thoughts

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    Essay Length: 357 Words / 2 Pages
    Submitted: January 21, 2010 By: regina
  • Human Resource Strategic Planning in the Air Force: Force Reduction

    Human Resource Strategic Planning in the Air Force: Force Reduction

    Human Resource Strategic Planning in the Air Force: Force Reduction Human Resource Strategic Planning in the Air Force: Force Reduction The United States Air Force is undergoing a radical transformation. Between 2007 and 2009, the Air Force will reduce its force by more than 40,000 people as well as undergo massive organizational restructuring. There is a high probability the Air Force will initiate a second round of personnel cuts. This Air Force transformation initiates

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    Essay Length: 274 Words / 2 Pages
    Submitted: January 21, 2010 By: Top
  • How the Marketing World Negatively Affects Consumers Through Advertisement

    How the Marketing World Negatively Affects Consumers Through Advertisement

    How the Marketing World Negatively Affects Consumers through Advertisement Advertising through magazines, newspaper, and television is essential for most companies to get their products out to the public. The companies marketing depend primarily on these types of advertisement to enforce that their products are better or more sufficient than the competitors. Due to the lack of regulation within certain industries and the prevalence of hazardous products, brands were introduced to increase the reputation and value

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    Essay Length: 807 Words / 4 Pages
    Submitted: January 21, 2010 By: David
  • Tesco Plc: Business Planning Proposal on How to Double up the Sales for the Year 2007

    Tesco Plc: Business Planning Proposal on How to Double up the Sales for the Year 2007

    Group Assignment Tesco PLC: Business Planning Proposal on “how to double up the sales for the year 2007”. Submitted by: 1. Low Kian Guan 44937 2. Karen Ng 451 3. Khadeeja Khalid 45804 4. Ahmed Azhan Fahmy 45864 5. Ahmed Mujthaba 43832 6. Jayadurkeswari 45490 Executive summary Many of the successful corporations apply management strategies to achieve their company long term targets. Generally, a new company will be forced to confront with a lot of

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    Essay Length: 358 Words / 2 Pages
    Submitted: January 21, 2010 By: Jessica
  • The Euro Currency Market

    The Euro Currency Market

    The Euro Currency Market The European Union's currency, the euro, "is now in use by 12 nations with a total population of 300 million people in an economic zone two-thirds the size of the US economy" (Posen, 2005). According to Posen (2005), since its introduction on January 1, 1999, the euro has been readily accepted both at home and in global capital markets. "Several nations in eastern Europe and around the Mediterranean are eager to

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    Essay Length: 1,078 Words / 5 Pages
    Submitted: January 21, 2010 By: Fonta
  • Riordan Manufacturing Computing Platform Upgrade Plan

    Riordan Manufacturing Computing Platform Upgrade Plan

    Riordan Manufacturing Computing Platform Upgrade Plan Riordan manufacturing, a plastic and polymers maker, is in the process of examining their computing network hardware and operating systems. Some of Riordan’s locations are about to have computer upgrades; other locations may also need hard updates. This paper examines Riordan’s current situation, provides some alternatives to consider, and suggests a plan to upgrade and implement new server and workstation operating systems throughout the Riordan Network. Existing Computing Platform

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    Essay Length: 342 Words / 2 Pages
    Submitted: January 21, 2010 By: Janna
  • Samsung Electronics Company: Global Marketing Operations

    Samsung Electronics Company: Global Marketing Operations

    Samsung Electronics Company: Global Marketing Operations 1. What are the ingredients of SEC's corporate turnaround strategy? Samsung Electronics Company originally started as a product-driven company that focused on manufacturing commodity products at lower costs than its competitors. It was established as a top OEM supplier and highly efficient manufacturer of value brands. The “new management initiative” launched by Chairman Kun Hee Lee in 1993 aimed to change SEC’s direction of growth: once costs were under

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    Essay Length: 307 Words / 2 Pages
    Submitted: January 21, 2010 By: Fonta
  • Efficient Market Hypothesis

    Efficient Market Hypothesis

    Stock price as a rule adjusts to new information. A capital market is said to be efficient with respect to an information item if the prices of securities fully reflect the adjustment instantaneously and accurately. In price determination process, at any point of time, the price of a security would reflect the effect of all information relevant to that security. Any new information would lead to an immediate re-adjustment of prices, neutralizing the advantage obtained

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    Essay Length: 849 Words / 4 Pages
    Submitted: January 22, 2010 By: Mike
  • Library Technology Plan

    Library Technology Plan

    Technology Plan For my technology plan I chose to pick a subject that is very close to home for me. I have many fond memories of visiting the San Francisco Public Library as young as being a kindergartener, and having a feeling of sheer awe when I saw all the books, magazines, videos, and all the total vastness of knowledge and research that the library contained in its shelves and archives. It is almost impossible

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    Essay Length: 2,067 Words / 9 Pages
    Submitted: January 22, 2010 By: Victor
  • Marketing Communications Ford

    Marketing Communications Ford

    Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting, segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the

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    Essay Length: 2,616 Words / 11 Pages
    Submitted: January 22, 2010 By: Fonta
  • Management Planning Paper

    Management Planning Paper

    Management Planning Paper In 1983, in a coffee shop in Hattiesburg, Mississippi, Bernie Ebbers first helped create the telecommunications business concept of WorldCom (Moberg, 2003). The company grew quickly through acquisitions and mergers. In June 1999, the company’s shares traded for $64, and Ebbers was a billionaire (Moberg, 2003). During 2002, accounting scandals were brought to the public’s attention, along with SEC investigations for fraud charges against Ebbers, and key senior management of WorldCom. The

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    Essay Length: 1,359 Words / 6 Pages
    Submitted: January 22, 2010 By: Jon

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