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1,851 Essays on Marketing Strategy 2. Documents 251 - 275 (showing first 1,000 results)

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Last update: July 8, 2014
  • Marketing Audit Project/keebler Company

    Marketing Audit Project/keebler Company

    Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking natural conversation to provide recipes based on a person’s stated preferences and mood. Moreover, the program was created by Active Buddy, which has launched other interactive agents such as: Smarter Child, Austin Powers and Elle Girl Buddy (Keebler Recipe Tool. Com). In addition, Keebler made the decision to purse an

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    Essay Length: 3,840 Words / 16 Pages
    Submitted: November 21, 2009 By: Yan
  • Iternational Marketing

    Iternational Marketing

    Running Head: International Marketing International Marketing International Marketing In a world where consumer demands change as quickly as advances in technology and communication, it is no wonder that companies are entering into a global market. In order for companies to stay on top and be the best in their industry, it is no longer enough to exclusively sell to a domestic market. The real challenge for companies remains in their ability to successfully market their

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    Essay Length: 1,925 Words / 8 Pages
    Submitted: November 21, 2009 By: Top
  • Maruti - a Leader of Indian Car Market

    Maruti - a Leader of Indian Car Market

    CSAE STUDY : MARUTI (I) LTD. A LEADER OF INDIAN CAR MARKET By- V. K. S. Bankoti Industry Overview The de-licensing of auto industry in 1993, however, opened the gates to international automakers into the country with an idea to tap the large population base in India. Car sales managed to cross the 500,000 mark in 1999. Year 2001 was a spate of new vehicle launches as well as controversies, financial troubles, mergers and shutdowns

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    Essay Length: 4,593 Words / 19 Pages
    Submitted: November 21, 2009 By: July
  • Kudler Strategy

    Kudler Strategy

    As described in the Kudler Fine Foods Simulation, Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 square feet of retail space located in a fashionable shopping center (University of Phoenix, 2004). The stores are stocked with the very best domestic and imported foodstuffs and divided into five departments consisting of

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    Essay Length: 1,465 Words / 6 Pages
    Submitted: November 21, 2009 By: Janna
  • New Marketing Manager

    New Marketing Manager

    New Marketing Manager This situation represents possibly the representativeness heuristic, with using the A, B and C's. A is representing a woman, B is representing a Hispanic and C is putting them both into a classification. I feel that my co-worker either does not want a woman in the position, or a person of a Hispanic descendant, or possibly both. Unfortunately, the perfect candidate is both. She has a Master Degree in business, along with

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    Essay Length: 579 Words / 3 Pages
    Submitted: November 21, 2009 By: Jack
  • Analysis of Facility Relocation Strategies - the Criteria for Analysing Relocation Strategies in the New Economy

    Analysis of Facility Relocation Strategies - the Criteria for Analysing Relocation Strategies in the New Economy

    ANALYSIS OF FACILITY RELOCATION STRATEGIES THE CRITERIA FOR ANALYSING RELOCATION STRATEGIES IN THE NEW ECONOMY Author: Tafadzwa Magejo, MSc MSOM (UZ), BTech (Hons) Prod Eng, GradZweIE Softex Tissue Products 202 Seke rd graniteside Harare Mobile: +263 11 455 916 Tel: +263 4 770097 ext Email: tmagejo@artcorp.co.zw, tmagejo@yahoo.co.uk Abstract This paper presents an analysis of facility relocation strategies. The stimulants of facility relocation (what gives birth to facility relocation strategies) are presented. The various considerations that

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    Essay Length: 2,129 Words / 9 Pages
    Submitted: November 21, 2009 By: Artur
  • Market Resarch for Toys Industry

    Market Resarch for Toys Industry

    TABLE OF CONTENTS Executive summary 3 Description of one target market and buyer behavior 4 Perceptual Map 5 Marketing Objective 6 Positioning the product 6 Product strategy 6 Place strategy 7 Price strategy 8 Promotion strategy 9 Advertisement 10 Appendix A 11 Appendix B 13 Appendix C 13 EXECUTIVE SUMMARY Product type: The product for this project is interactive and programmed toy/bear for children. The name is Bozzy Toy Company: The Company chosen for producing

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    Essay Length: 2,682 Words / 11 Pages
    Submitted: November 21, 2009 By: Kevin
  • Job Descriptions in Hr Strategy

    Job Descriptions in Hr Strategy

    Job Descriptions in HR Strategy By Frank Marquardt WetFeet, Inc. Source: http://www.wetfeet.com/employer/articles/article.asp?aid=369&atype=screen Writing job descriptions may not seem like the sexiest part of your job, but it's sure important. In fact, job descriptions can provide the foundation for an entire HR strategy. And if you don't devote time and resources to developing good job descriptions, you'll leave yourself vulnerable to charges of discrimination from the Equal Employment Opportunity Commission (EEOC). How to Think About Job

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    Essay Length: 345 Words / 2 Pages
    Submitted: November 22, 2009 By: Steve
  • Marketing Environment of Asia Life

    Marketing Environment of Asia Life

    7.0 Marketing Environment 7.1 Microenvironment This environment consists of smaller and more immediate factors that affect Asia Life’s business operations. The environments that influence Asia Life directly will be marketing intermediaries and competitors. 7.1.1 Marketing intermediaries Asia Life’s servicing agents stand a great role in the company. They are the one who help the company to promote, sell and distribute products to the client. As a matter of fact, Asia Life will conduct a seminar

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    Essay Length: 718 Words / 3 Pages
    Submitted: November 22, 2009 By: Edward
  • International and Domestic Marketing Comparison Paper: India and the United States

    International and Domestic Marketing Comparison Paper: India and the United States

    International and Domestic Marketing Comparison Paper: India and the United States Introduction Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the

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    Essay Length: 1,396 Words / 6 Pages
    Submitted: November 22, 2009 By: Jessica
  • Marketing Plan

    Marketing Plan

    This is a new millenium will we bring back old tragedies? Torn between Heaven and Hell I feel the world trappin' me. Sappin' me and my soul this Hell is so cold. Fake prophets walk amoung us some don't know. Church bombings, school shootings, and you don't wanna leave? Heaven's a far better place that some of us won't see. I try to be the best person that I can. It's hard with 2 strikes

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    Essay Length: 402 Words / 2 Pages
    Submitted: November 22, 2009 By: Kevin
  • Marketing Management

    Marketing Management

    We are at the end of AIU Brainstorming conference has been going over all of the elements necessary for a Marketing Plan. Within this marketing plan we will discuss all topics which include their Objectives and Mission Statement, Customer Targets, Competitor Targets, Product/ Service Features, Core Strategy, Marketing Mix (Communication and Promotion), prices, Product Policy, Channels of Distribution, and Customer Relationship Management. Objectives and Mission statement Our mission is to meet and exceed our customer's

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    Essay Length: 540 Words / 3 Pages
    Submitted: November 22, 2009 By: Edward
  • Marketing Comparisons

    Marketing Comparisons

    Running head: MARKETING COMPARISONS Marketing Comparisons Carl Stange University of Phoenix E-Business EBUS/400 Doug Martin, MBA, CISA March 17, 2007 Marketing Comparisons Marketing is a significant aspect within the world of business. The consideration of marketing is of such value that in the words of Philip Kotler, “Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” This fact is no different in the realm of ebusiness. There are dissimilarities in the

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    Essay Length: 274 Words / 2 Pages
    Submitted: November 22, 2009 By: Stenly
  • Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles

    Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles

    Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles In 1957 Toyota introduced its first vehicle to the American market, the Toyopet Crown. The small, fuel efficient vehicle had seen much success in Japan, but did not fare as well in the U.S. market. With relatively inexpensive gas available in the United States, the American consumer saw no need for a reliable, fuel efficient vehicle manufactured by a foreign auto company. In its first

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    Essay Length: 1,826 Words / 8 Pages
    Submitted: November 22, 2009 By: Fonta
  • Famous Marketing Errors

    Famous Marketing Errors

    Greselile datorate alegerilor nepotrivite de nume de marci sau sloganuri – apar ca o neconcordanta clara intre o marca utilizata de companie si tara in care respectiva marca se lanseaza ( cauzele sunt diferite conotatii ale termenilor ce denumesc marcile respective). Astfel de greseli pot fi evitate printr-o mai buna documentare initiala din punct de vedere lingvistic si literar in tara vizata. o In 1990 au fost reintroduse, in Estonia, crematoriile, sub forma de companii

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    Essay Length: 1,553 Words / 7 Pages
    Submitted: November 22, 2009 By: Tasha
  • Real Estate Market Analysis

    Real Estate Market Analysis

    Table of Contents Market Analysis Forecast Population Growth to 2025 2 Housing Affordability, Average Sales Price and Growth 4 Housing Characteristics 6 Society and Ambiance 6 The age distribution 7 Types of households 8 Educational attainment 9 Economic Outlook 10 Unemployment Rates & Employment growth 10 Household income 11 Capital Improvement Program 12 Market Analysis 1. Forecast Population Growth to 2025 Collin County is one of about 3,141 counties and county equivalents in the

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    Essay Length: 2,176 Words / 9 Pages
    Submitted: November 22, 2009 By: Fonta
  • Marketing Plan: San Miguel Cigarettes

    Marketing Plan: San Miguel Cigarettes

    Overview of the Industry With a smoking population of over 38 million strong (or 47% of the total Philippine population), the cigarette industry proves promising to enter into. Having one of the highest smoking prevalences among East Asia Pacific countries, the industry bears the contradiction of having a steeping demand despite an ever-emergent poverty crisis. The Philippine cigarette industry has thus far experienced unprecedented growth; from 67,851.11 million sticks in 1997, the cigarette industry totaled

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    Essay Length: 9,970 Words / 40 Pages
    Submitted: November 22, 2009 By: regina
  • Feds and the Stock Market

    Feds and the Stock Market

    Feds and the Stock Market In the past, the Federal Reserve has used the purchase and sales of bonds to stabilize the money supply. This is because bonds are a no loss resolution to the stabilization process. The sales and purchase of bonds have a definite return and this is why it is the best solution. Although there are other tools available for this process, most of these tools do not have the stability and

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    Essay Length: 571 Words / 3 Pages
    Submitted: November 22, 2009 By: Mikki
  • Nature of the Marketing Problem

    Nature of the Marketing Problem

    Nature of the Marketing Problem Starting from the 2005-2006 academic school year, every graduate of Kalamazoo Public Schools that has been in the school system for at least the four years of high school is being provided up to four years of full tuition at any public college or university in Michigan. The Kalamazoo Public Schools are interested in measuring whether or not this program has led to greater satisfaction of the public with the

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    Essay Length: 781 Words / 4 Pages
    Submitted: November 23, 2009 By: Yan
  • The Single European Market

    The Single European Market

    1. The Background of the Freedoms In order to understand the evolvement of the Single Market of the European Union, one has to take the general background into consideration. Therefore, it is important to have a look at the Treaty on European Union (Maastricht Treaty) which gave birth to the creation of the Single Market. Having been the Common Market before the Maastricht treaty, the European Economic Community (EEC) Treaty already clarified the objective of

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    Essay Length: 2,265 Words / 10 Pages
    Submitted: November 23, 2009 By: Jessica
  • Strategy

    Strategy

    As can be seen from the diagram, the majority of our market is on average greater than 30% in selected areas in Canada. This diagram also enables us to have a better understanding of the geographic segmentation. Canada's population density is very low in comparison with other industrialized countries, but it is relatively concentrated in urban areas. This notable pattern, from exhibit 6, shows the higher proportion of people in their early working years in

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    Essay Length: 377 Words / 2 Pages
    Submitted: November 23, 2009 By: Tasha
  • H.E.B Grocery Company - the New Digital Strategy ; a Leader in Ecr Implementation

    H.E.B Grocery Company - the New Digital Strategy ; a Leader in Ecr Implementation

    H.E BUTT GROCERY COMPANY The New Digital Strategy ; A Leader in ECR Implementation SITUATIONAL STATEMENT In the year 2000, the internet was emerging as a new distribution channel that would transform the grocery industry by providing a powerful communications network for the direct sale of groceries to the consumer. The internet was also a promising tool for the way that business to business transactions would take place. There were new opportunities to gain efficiencies

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    Essay Length: 4,496 Words / 18 Pages
    Submitted: November 23, 2009 By: July
  • Marketing Analysis of Ford's Edsel and Mustang

    Marketing Analysis of Ford's Edsel and Mustang

    Ford Motor Company brought Edsel on the market in the late 1950s. Although it took 10 years of careful planning, Edsel represents Ford’s major failure with a 200 million dollars loss for the company. However, 4 years after Ford discontinues Edsel, the company introduced Mustang, which recorded 1.1 billion profits one year after its market launch. In order to understand the causes for Ford’s both failure and success, we will explore the company’s marketing strategy

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    Essay Length: 678 Words / 3 Pages
    Submitted: November 23, 2009 By: Mike
  • Downsizing Strategies and Its Effects

    Downsizing Strategies and Its Effects

    Introduction Companies that faced a decrease in sales, market share, or profits in the 1980s and early 1990s began to realize that their human resources were expensive and underutilized. To become more competitive, companies made strategic decision to gradually lower their payroll numbers. (Anthony, Kacmar & Perrewe al, 2002:434) Downsizing has become a critical issue around the world. Downsizing and mass lay-offs are happening not only on US companies but also organizations in the entire

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    Essay Length: 4,708 Words / 19 Pages
    Submitted: November 23, 2009 By: Mike
  • Operational Marketing: L’oreal & the Body Shop

    Operational Marketing: L’oreal & the Body Shop

    OPERATIONAL MARKETING: L’OREAL & THE BODY SHOP L'Oreal is one of the largest cosmetics companies in the world. It produces and markets a range of make-up, perfume, hair and skin care products. The company's products are sold under well-known brands such as L'Oreal Paris, Garnier, Maybelline, SoftSheen Carson, CCB Paris, L'Oreal Professionel, Kerastase, and Redken. It markets 19 global brands through three divisions: cosmetics (comprising of skincare, haircare, make-up, hair colorants, perfumes and other products),

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    Essay Length: 316 Words / 2 Pages
    Submitted: November 23, 2009 By: Mike

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