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Last update: July 7, 2014
  • Real Madrid Marketing Harvard Business Case

    Real Madrid Marketing Harvard Business Case

    Florentino Perez had been elected for the second times in June 2000 as the president of Real Madrid. Perez had promised to turn around the club’s finance, bring in world class talent, and extent the club’s brand around the world through multiple channels. Under Perez management, Real Madrid had mission to nurture and project the club brand worldwide. But Perez had some problem with his mind, these problem lead him to think twice about his

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve
  • Wachovia Case Study - Marketable Securities

    Wachovia Case Study - Marketable Securities

    Wachovia Corporation – Marketable Securities A i. Trading securities are securities that are bought and held principally for the purpose of selling them in the near term and are therefore held for only a short period of time. ii. Cash $1 Dividend Income $1 Interest or dividends will be reported at the date it is supposed to be received. Most payments are in cash. However, interest and dividends can be accrued in the necessary asset

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    Essay Length: 700 Words / 3 Pages
    Submitted: December 4, 2009 By: Venidikt
  • Money Change Case Study

    Money Change Case Study

    Money Change Case Study (1). What are the implications of the establishment of the euro for (a) European consumers, (b) businesses based in the EU, and (c) businesses based elsewhere in the world? According to the European Union, the benefits of the Euro include creating a single marketplace for consumer goods and services, making travel between European countries easier, creating a single financial market, integrating European countries politically, creating a macroeconomic framework, and advancing Europe’s

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    Essay Length: 1,322 Words / 6 Pages
    Submitted: December 4, 2009 By: Wendy
  • Intel: A Case Study in Corporate Branding

    Intel: A Case Study in Corporate Branding

    Perhaps the most successful technology company to balance the dual requirements of innovation and reliability in its branding is Intel. Because of the fears consumers have, when things go wrong with technology products they react disproportionately. Take the well documented example of Intel, when initial faults discovered by customers after the launch of the Pentium chip by Intel were potentially devastating,and the company was receiving up to 10,000 calls a day from dissatisfied or unhappy

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    Essay Length: 542 Words / 3 Pages
    Submitted: December 4, 2009 By: Max
  • Walmart Case Study

    Walmart Case Study

    Sam Walton, a graduate fro University of Missouri in 1940, is the founder of Wal-Mart. Sam franchised his first retail store as a Ben Franklin affiliated store in Newport, Arkansas after he returned from World War II. As an ambitious businessOrganizational structure may be defined as the system of relations that subsist among a variety of positions and position holders. Formal structure is a blueprint of relations that has been knowingly deliberated and put into

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    Essay Length: 1,656 Words / 7 Pages
    Submitted: December 5, 2009 By: Anna
  • Callaway Golf Company Case Analysis

    Callaway Golf Company Case Analysis

    Callaway Golf Company 1.) The defining business and economic characteristics of the golf equipment industry can be measured by looking at the makeup of the industry itself. The case states that there are approximately 26 million Americans who play golf. 5.4 million play at least twice a month. These numbers are expected to grow by 1 to 2 percent a year until at least 2010. Of the U.S. golfers, 25% are seniors, 5.7 are women,

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    Essay Length: 1,674 Words / 7 Pages
    Submitted: December 5, 2009 By: David
  • Lulu.Com Case

    Lulu.Com Case

    Key Issue Lulu.com’s mission is to be the world’s largest and most profitable free marketplace for digital content. To this end, Lulu.com is concentrating on company growth. With limited resources, Lulu.com practically cannot pursue all its expansion alternatives and needs to limit its choice to the most profitable opportunity for the company in the short and long term. Alternatives 1. Geographic expansion into Asia 2. Improve infrastructure of the Lulu community 3. Improve financial systems

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    Essay Length: 539 Words / 3 Pages
    Submitted: December 5, 2009 By: Jessica
  • Mgmt 322 - Case Study of Euro Disney

    Mgmt 322 - Case Study of Euro Disney

    Case Study of Euro Disney (Mgmt 322) To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ... -------------------------------------------------------------------------------- For years, the Disney theme park empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which

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    Essay Length: 2,367 Words / 10 Pages
    Submitted: December 5, 2009 By: Mikki
  • Byte Products, Inc Case Study

    Byte Products, Inc Case Study

    Byte Products, Incorporated: Problems, Recommendations, & Commitment Mary R. Johnson American InterContinental University-Dunwoody Campus PROBLEM FACING BYTE PRODUCTS INC. In my opinion, and as stated in Section A on page 1-3 of the textbook, the problem facing Byte Products, Inc. is that they cannot adequately meet the demand of its customers (Wheelen & Hunger, 2006) while trying to remain the leading company in the production of electronic components for computers. Byte Products, Inc. operates

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    Essay Length: 1,035 Words / 5 Pages
    Submitted: December 5, 2009 By: Jon
  • A Case Study - 3m and Norton

    A Case Study - 3m and Norton

    3M and Norton Evolutionary vs. Classical Strategic Management A Case Study from Jim Collins & Jerry Porras, Built to Last, 1997 Questions for Discussion (1) 3M’s strategy contradicts nearly everything that an MBA program is supposed to teach you about planning and control. Explain: a. How would marketing studies and product planning benefit 3M in producing more successful products? b. How 3M can expect to survive in the long run if it is unable to

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    Essay Length: 2,674 Words / 11 Pages
    Submitted: December 5, 2009 By: Stenly
  • A Case for Brand Loyalty

    A Case for Brand Loyalty

    1. Para cada uno de los 7 entrevistados, indique si usted considera que la persona es leal o no a la marca, y explique el por quй de cada una de sus respuestas. 1.1. Anne De acuerdo a lo seсalado en el Caso de Estudio “A case for brand loyalty” considero que Anne es una persona leal a la marca. Los elementos que me llevan a la apreciaciуn anterior, son los siguientes: - Quiйn es

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    Essay Length: 2,098 Words / 9 Pages
    Submitted: December 5, 2009 By: Kevin
  • Abc Inc Case Study Analysis Ppaer

    Abc Inc Case Study Analysis Ppaer

    Case Study Analysis Paper Tina Walton Com 215 April 21, 2005 ABC Inc. Case Study Analysis • Introduction A number of problems were made during the recent hiring process. This case Study is an attempt to identify and recommend ways to improve this process. From the information that has been obtained, I believe that a lack of employee experience and a lack of prior planning and follow up resulted in a failure to accomplish all

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    Essay Length: 550 Words / 3 Pages
    Submitted: December 6, 2009 By: Jessica
  • Kodak Case Study

    Kodak Case Study

    With the emergence of digital photography as a commonplace alternative to traditional photography in the late 90’s and early 2000’s, Kodak’s film sales had dropped 5% and their revenues 3% down to $12.8 billion, and they were planning to cut 2,200 jobs. Daniel A. Carp, as CEO, was tasked with the job of figuring out what to do to start turning the companies downward slope up again. From 1983 to 1993 Fuji began to creep

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    Essay Length: 656 Words / 3 Pages
    Submitted: December 6, 2009 By: Kevin
  • Business Case for Health Communication

    Business Case for Health Communication

    Business Case for Health Communication "Stress is both additive and cumulative in its negative effects on individuals, organizations and societies" (Stress Directions, n.d.). Stress is growing not only in people's personal lives but in the workplace as well. "More than 50% of adult Americans suffer adverse health effects due to stress;" and it is, "estimated that up to 90% of illness and disease is stress-related." Stress can be linked to many causes of death. These

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    Essay Length: 520 Words / 3 Pages
    Submitted: December 6, 2009 By: Mike
  • Case Study

    Case Study

    CASES Quick Summary Outcome/Historical Significance CONSTITUTIONAL CONCEPTS/Enduring Issues Marbury v. Madison(1803)* Appointment of midnight justices by John Adams rejected by Jefferson. Supreme Court must decide constitutionality of Judiciary Act. John Marshall declares Judiciary Act unconstitutional The Supreme Court has the right of Judicial Review. Impact of Marshall Court Judicial v. Executive and Congressional Power Judicial Review/Separation of powers Gideon v Wainwright (1963)* Gideon was accused of a felony by Florida and did not have attorney

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    Essay Length: 1,083 Words / 5 Pages
    Submitted: December 6, 2009 By: Bred
  • Case Study of Andrew Bartlett’s Plumbing Business

    Case Study of Andrew Bartlett’s Plumbing Business

    This model of the Research Report addresses the case study of Andrew Bartlett’s plumbing business in Western Australia. See attached copy of the case, taken from ‘Andrew Bartlett: Managerial dilemmas’. In Bartol, K., Tein, M., Matthews, G. & Martin, D. (2005). Management: A Pacific Focus, McGraw-Hill and Irwin, p.p. 471-2 Introduction [1] Team-structured organisations are becoming increasingly popular in many different industries and in situations where companies have geographically distributed offices. Jehn and Mannix (2001,

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    Essay Length: 2,065 Words / 9 Pages
    Submitted: December 6, 2009 By: David
  • Tylenol Case Study

    Tylenol Case Study

    Tylenol Case Study The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to

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    Essay Length: 1,345 Words / 6 Pages
    Submitted: December 7, 2009 By: Monika
  • Harley-Davidson Case Study

    Harley-Davidson Case Study

    MARKETING Harley-Davidson enjoyed a monopoly in the motorcycle industry for many decades. In the 1970's, Japanese manufacturers flooded the market with high quality, low priced bikes. From 1973 - 1983, Harley's market share went from 77.5% to 23.3% with Honda having 44% of the market by 1983. Harley-Davidson could not compete on price against the Japanese motorcycle producers, so it had to establish other market values and improve quality. Simultaneously, the United States consumer base

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: December 7, 2009 By: Jon
  • Garlic's Restaurant Case

    Garlic's Restaurant Case

    Garlic’s Restaurant Case Product and Service Feasibility Garlic’s Restaurant will offer a variety of dishes that will be garlic focused and of international origin. The menu items will be offered in appetizer portions in order for customers to sample an assortment of dishes. In addition, there will also be a few items on the menu not seasoned with garlic. Garlic’s will focus on creative presentation of the food along with affordable prices ranging from $4.95

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    Essay Length: 329 Words / 2 Pages
    Submitted: December 7, 2009 By: Venidikt
  • Case 6.2: The Overhead Door Company

    Case 6.2: The Overhead Door Company

    Mary’s current method of initiating contact with her customers is by adopting the “introductory approach”. This approach focuses on Mary introducing herself as the name of the company, followed by a short remark and then she moves straight into her selling presentation (Ingram et al, p.176). This approach is one of the most common approaches used by personal sellers, however, it can also be the vulnerable approach. This style often fails to attract the attention

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    Essay Length: 680 Words / 3 Pages
    Submitted: December 7, 2009 By: Mike
  • Marketing - Bionade Case

    Marketing - Bionade Case

    MARKET SITUATION AND SEGMENTATION In the 1980s, the mature German beer market experienced declining sales due to the emergence of trendy, lifestyle-softdrinks and alcoholic mixed drinks. Especially the small breweries were suffering from this development, such as the Bavarian Peter Brauerei. Thus the company had to come up with a new idea in order to keep the business running. In 1985, the master brewer Dieter Leipold (see attachment A2) started research on an organically brewed

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    Essay Length: 699 Words / 3 Pages
    Submitted: December 7, 2009 By: Edward
  • Case Study of Euro Disney (mgmt 322)

    Case Study of Euro Disney (mgmt 322)

    Case Study of Euro Disney (Mgmt 322) To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ... ________________________________________ For years, the Disney theme park empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which

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    Essay Length: 2,367 Words / 10 Pages
    Submitted: December 7, 2009 By: Victor
  • Case Study on Sears

    Case Study on Sears

    SEARS CASE STUDY by Robert A.G. Monks and Nell Minow -------------------------------------------------------------------------------- Introduction The great advantage of publicly held companies is that they bring together capital and managerial expertise, to the benefit of both groups. An investor need not know anything about making or marketing chairs in order to invest in a chair factory. A gifted producer or seller of chairs need not have capital in order to start a business. When it runs well, both

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    Essay Length: 8,831 Words / 36 Pages
    Submitted: December 7, 2009 By: Mikki
  • Ethics Theory - Vicky Case

    Ethics Theory - Vicky Case

    Ethics Theory/ Vicky Green Case Right to be Informed: Since key personnel of other companies are certainly going to face the risk of losing their jobs if they decide to accept the K.I., Koke International, 50 percent raise, then Vicky must consider the key personnel’s right to be informed about the aftermath of such a decision. Wendy McGee, Vicky’s boss, has made it clear to her senior staff members that key personnel of the other

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    Essay Length: 2,722 Words / 11 Pages
    Submitted: December 8, 2009 By: Edward
  • Birch Paper Company Case Study

    Birch Paper Company Case Study

    Case 6-2: Birch Paper Company 1. Which bid should Northern Division accept that is in the best interests of Birch Paper Company? Northern Division should accept the bid of the Thompson division even though the bid from West Paper seems at first to be the best choice. In you calculate out the cost you find that Thompson actually has the lowest costs associated with them. Costs for Thompson are as follows: Linearboard and corrugating medium:

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    Essay Length: 401 Words / 2 Pages
    Submitted: December 8, 2009 By: Top

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