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Last update: August 8, 2014
  • A Critical Review of the Ways in Which Marketing Thought Is Evolving in Response to Current Trends in the Services Marketing Environment.

    A Critical Review of the Ways in Which Marketing Thought Is Evolving in Response to Current Trends in the Services Marketing Environment.

    A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. ' There is a growing realization that services marketing management not only requires new theories and approaches but that these perspectives are changing the whole paradigm of marketing'. Introduction: Over the past three decades services marketing has emerged as a well established area in its own right. However, the original boundaries that existed

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    Essay Length: 2,776 Words / 12 Pages
    Submitted: November 27, 2009 By: Top
  • Do Successful Companies Value Social Responsibility and Ethics in Marketing in India?

    Do Successful Companies Value Social Responsibility and Ethics in Marketing in India?

    Do successful companies value Social Responsibility and Ethics in Marketing in India? Prof. Sudeep Chatterjee* Introduction India, the second largest democracy, saw the initiation of the first generation of reforms in 1991 under the stewardship of the then finance minister Dr. Manmohan Singh, followed by the second generation of new reforms in the post 2001 era. India has the largest population of middle class in the world and is the second fasted growing economy after

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    Essay Length: 3,861 Words / 16 Pages
    Submitted: November 28, 2009 By: Fatih
  • Market Analysis of Butterfly

    Market Analysis of Butterfly

    1.1 Introduction Just only few years ago people of Bangladesh was not so familiar with the generator or even with the motorcycles. At that time to them these were luxurious product. But in the last few years the scenario has changed completely. Generator or motorcycle is no longer luxurious product to them. Rather than they treat these as their basic necessity. This change has encouraged companies to invest in making generators and motorcycles. But only

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    Essay Length: 1,269 Words / 6 Pages
    Submitted: November 28, 2009 By: Fonta
  • Marketing Plan: Li Ning to Be the Number one in China Sportswear Market

    Marketing Plan: Li Ning to Be the Number one in China Sportswear Market

    Marketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li NingЎ¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal, Li Ning has to improve the customers brand perception, rationalize market segments and invest in Mega cities and first tier cities. 2.0

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    Essay Length: 940 Words / 4 Pages
    Submitted: November 28, 2009 By: Mike
  • Ryanairs Marketing Environment and Strategy

    Ryanairs Marketing Environment and Strategy

    1 INTRODUTION The aim of this report is to carry out a investigation of Ryanair?s external environment and a strategic analysis of Ryanair, to identify opportunities and threats it might face, and its strategic capability, to isolate key strengths and any weaknesses that need dealing with. Finally, a SWOT analysis will be carried out to assess the extent to which Ryanair?s strategies are suitable to what is happening in its task environment. Ryanair is Europe?s

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    Essay Length: 799 Words / 4 Pages
    Submitted: November 28, 2009 By: regina
  • Marketing Analysis Kfc

    Marketing Analysis Kfc

    Marketing Analysis – KFC Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public

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    Essay Length: 5,108 Words / 21 Pages
    Submitted: November 28, 2009 By: Tommy
  • Grenadier Marketing Case Analysis

    Grenadier Marketing Case Analysis

    Marketing Plan Grenadier Chocolate Company Limited: The Milk Mate Decision Company Description: Grenadier Chocolate Company is a midsize firm that was founded in 1973 by Mr. Ronald Berg with the aim of developing and marketing Milk Mate milk flavoring. This product is a new, milk modifying, instant chocolate syrup for household use. This is a premium product and a first of its kind. Milk Mate is a syrup as opposed to the competition which is

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    Essay Length: 587 Words / 3 Pages
    Submitted: November 28, 2009 By: Mike
  • Marketing Plan Hair Oil

    Marketing Plan Hair Oil

    DABUR AMLA OIL KARISHMA KAPOOR ADVERTISING CAMPAIGN HANDLED BY OGILVY AND MATHER (O & M) A) OVERALL 1) How did the agency get the account? „« Ogilvy and Mather (O & M) have been handling the Dabur account for the past many years and for various Dabur products. Thus, they got the account for this ad campaign as a matter of practice. Also, the clients were more than satisfied with O& MЎ¦s reputation and their

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    Essay Length: 994 Words / 4 Pages
    Submitted: November 28, 2009 By: Tasha
  • Marketing Activity in Service Organisations

    Marketing Activity in Service Organisations

    This report will investigate the provision of services and marketing activities in Tesco. The aims of this report are: • Look at Tesco’s market position and its competition • Identify the services they provide • How Tesco use the marketing mix and keeping • What Tesco is doing for innovation Market Position and Competition Tesco is currently the largest and most successful supermarket chain in Britain and operates in ten countries across Europe and Asia.

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    Essay Length: 1,783 Words / 8 Pages
    Submitted: November 28, 2009 By: Anna
  • Would Modifying Hac My Music’s Marketing Strategy Aid with Its Overall Profitability?

    Would Modifying Hac My Music’s Marketing Strategy Aid with Its Overall Profitability?

    Would modifyingHAC My Music’s marketing strategy aid with its overall profitability? The purpose of this research is to develop a proposal and carry out field research that will compromise of several components, which will help determine whether a shift in the focus’s marketing strategy would have a direct or indirect impact to the business’s overall profitability. Part of this research, I will also be identifying current strengths, weaknesses, opportunities, as well as threats so that

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    Essay Length: 2,189 Words / 9 Pages
    Submitted: November 28, 2009 By: Jessica
  • World Wine Market

    World Wine Market

    TABLE OF CONTENTS 1. Introduction……………………………………………………… 1 2. World wine producers……………………………………….…..… 1 3. World wine exports………………………………………….…..….2 4. France productions, exports and international image…….….…..3 5. Success of New World over the Old World : key factors……...…..4 6. Evaluation of different strategies………………………….…....5-8 6.1 Premium & Standard wine market 6.2 Creation of an accessible French brand 6.3 The Global wine company (acquisitions and mergers) 6.4 Appellation d’origine controlee and competitive disadvantage 6.5 Protectionism versus being marketing oriented 7. World

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    Essay Length: 1,213 Words / 5 Pages
    Submitted: November 28, 2009 By: Steve
  • Natural Curves Marketing Plan

    Natural Curves Marketing Plan

    Contents 1.0 Executive Summary 5 2.0 Situation Analysis 6 2.1 Market Summary 6 2.1.1 Market Demographics 7 2.1.2 Market Needs 8 2.1.3 Market Trends 9 2.1.4 Market Growth 10 2.2 SWOT Analysis 10 2.2.1 Strengths 10 2.2.2 Weaknesses 11 2.2.3 Opportunities 11 2.2.4 Threats 11 2.3 Competition and Buying Patterns 12 2.4 Product Offering 12 2.5 Keys to Success 13 2.6 Critical Issues 14 3.0 Marketing Strategy 14 3.1 Mission 14 3.2 Marketing Objectives 15

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    Essay Length: 428 Words / 2 Pages
    Submitted: November 29, 2009 By: Kevin
  • Citigroup's Adaptability in China Market Expansion

    Citigroup's Adaptability in China Market Expansion

    Citigroup’s Adaptability in China Market Expansion Abstract In 2001, China became a member nation of the World Trade Organization (WTO). Case analysis of Citigroup in Post-WTO China, proves that Citigroup displayed adaptability in its attempt to expand operations in China. In addition, information is included regarding historical development in business processes needed for such an expansion. Lastly, WTO information regarding commitments made by China to liberalize its marketing regime displays the opportunities made available

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    Essay Length: 250 Words / 1 Pages
    Submitted: November 29, 2009 By: Fatih
  • B2b Vs.B2c Marketing Differences

    B2b Vs.B2c Marketing Differences

    B2B vs. B2C Marketing Marketing differs between business to business and business to consumer in a few different ways the main one is the emotional experience of the buyer. The marketing programs are the same, which includes: events, direct marketing, internet marketing, advertising, public relations, word of mouth and alliance. The difference is how each marketing program is executed, what is said in the program, and the outcome. Business to Business or B2B marketing and

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    Essay Length: 978 Words / 4 Pages
    Submitted: November 29, 2009 By: Stenly
  • Summary of Market Wizards

    Summary of Market Wizards

    I enjoyed reading Jack D. Schwager’s MARKET WIZARDS (interviews with top traders), because interviews in this book are straight forward detailed and very informative. I selected this book, because it is very interesting to me that how did these top notch traders reached at this level of trading. So I can evaluate the efforts, struggles and learn to implement on myself, to improve my trading skills. In this book Mr.Schwager has interviewed those traders who

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    Essay Length: 641 Words / 3 Pages
    Submitted: November 29, 2009 By: Venidikt
  • Rfid in Indian Market

    Rfid in Indian Market

    Case Study: Introduction of RFID in the Indian Retail Market RFID and the Indian Retail market India represents an economic opportunity on a massive scale, both as a global base and as a domestic market. Retail growth in the coming years is expected to be stronger than GDP growth. This is driven by changing lifestyles and by strong income growth, which in turn will be supported by favorable demographic patterns and the extent to

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    Essay Length: 349 Words / 2 Pages
    Submitted: November 29, 2009 By: Tommy
  • Marketing in the World as We Know It

    Marketing in the World as We Know It

    It is important to understand the principles of marketing in today’s society. In order to be competitive in the market place, an organization must analyze its marketing plan on a routine basis. I am most familiar with the military and Resurrection Life Church and will discuss how we market what we do to bring people to their respective organizations To start out, we must first define marketing as it applies to the society’s demographics,

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    Essay Length: 1,031 Words / 5 Pages
    Submitted: November 29, 2009 By: Mike
  • Nokia 3g

    Nokia 3g

    It is Nokia's quest to create a world where everyone is connected through mobile internet. Should Nokia continue its plan of 3G development in spite of a lot of risks and costs involved? Nokia Corp. is a Finnish global telecommunications company that became the global leader in mobile telephony in a few years beating big rivals such as Motorola and Ericsson. Probably, one of Nokia's key success factors is its continuous high investment in R&D.

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    Essay Length: 440 Words / 2 Pages
    Submitted: November 29, 2009 By: Fonta
  • Irn Bru Marketing

    Irn Bru Marketing

    Contents Executive Summary Introduction The Company Sales and Profit Trend Market Share Business Sector Project Focus The Market Environment The Geographical Market What Business Are They In? Pest-G Analysis Swot Analysis Five Forces The Competition Sales & Profit Trend Market Share Target Market Company Marketing Strategy Segmentation Targeting Positioning Differentiation Growth Strategy The Marketing Mix Evaluation of Company strategies and Tactics Evaluation of Company’s Current Position Evidence of Company’s Success Prospects for Future Growth Conclusion

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    Essay Length: 479 Words / 2 Pages
    Submitted: November 29, 2009 By: Wendy
  • Marketing Plan

    Marketing Plan

    Executive Summary This marketing plan is for a franchise branch of Dunn Bros Coffee located off of Hwy 169 in the city of Elk River. Dunn Bros is one of the fastest growing local small franchises in Minnesota. Founded in 1987 by Ed Dunn who opened a store on Grand Avenue in St. Paul. Skip Fay and Chris Eilers, two local owners, bought the rights to sell Dunn Bros franchises in 1998. Dunn Bros prides

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    Essay Length: 763 Words / 4 Pages
    Submitted: November 30, 2009 By: Victor
  • Star Wars and Its Buzz Marketing Campaign

    Star Wars and Its Buzz Marketing Campaign

    I. Introduction Word-of-mouth advertising is often referred to as one of the most important sources of information for a consumer because it allows them to connect on a personal level instead of feeling pressured from a distant and calculated marketing pitch by an advertiser. Ironically, this form of "advertising" is not paid for, whereas advertisers usually pay for their advertisements. Word-of-mouth and buzz marketing can often be related in many ways because they are both

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    Essay Length: 2,854 Words / 12 Pages
    Submitted: November 30, 2009 By: Vika
  • Vrdc2 Marketing Strategy

    Vrdc2 Marketing Strategy

    VRDC2 STRATEGIC MARKETING PLAN Presented to Dr. Bruce Lammers Department of Marketing California State University, Northridge Team C2 Alim Kamat Industry: C November 24, 2004 I. Executive Summary VRDC2’s aim is to offer the best quality VRD(Voice Recognition Device) products at a reasonable and affordable price. There were high expectations for VRDC2 throughout all ten periods but unfortunately, VRDC2 failed to meet any of the expectations. VRDC2 came out with a net contribution of

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    Essay Length: 4,744 Words / 19 Pages
    Submitted: November 30, 2009 By: Jessica
  • Identifying and Understanding Trends in the Marketing Environment

    Identifying and Understanding Trends in the Marketing Environment

    Identifying and Understanding Trends in the Marketing Environment Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impact on consumer choices and preferences. It is important for marketing managers to be aware of such trends. How can managers

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    Essay Length: 941 Words / 4 Pages
    Submitted: November 30, 2009 By: Anna
  • The Stock Market Crash 1929

    The Stock Market Crash 1929

    Introduction It should be noted that all of the cures have been tried and while we seem to be free of Depressions, it's not clear that business cycles have been eliminated. Causes The Stock Market Crash The Stock Market Crash in October of 1929 is often cited as the beginning of the Great Depression, but did it actually cause it? The answer is no. First, the stock price for a particular company merely reflects current

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    Essay Length: 1,706 Words / 7 Pages
    Submitted: November 30, 2009 By: Edward
  • Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan

    Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or "consumer". This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing

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    Essay Length: 876 Words / 4 Pages
    Submitted: November 30, 2009 By: Andrew

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