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Last update: September 2, 2014
  • Dinky Toys Case Study

    Dinky Toys Case Study

    Dinky Company produces small gadgets with brief economic lives. They have received firm commitments for one of their products in development, with a market life of the next three years. In order to begin production, Dinky must purchase additional machinery and lease additional production facilities. We will use the NPV to determine whether or not initiating production is in the best interest of Dinky Company. Question 1: Calculate Dinky’s weighted average cost of capital using

    Essay Length: 929 Words / 4 Pages
    Submitted: November 15, 2009 By: David
  • The Truth About Angelic Encounters -- a Case Study

    The Truth About Angelic Encounters -- a Case Study

    In recent years, there has been an increased interest in angels. As Christian ministers, it is critical that we have an adequate biblical understanding of angels and be able to utilize discernment when dealing with "angelic encounters." A parishioner at Oak Hill United Methodist Church revealed to her pastors that she had been given the gift of seeing into the spiritual realm. She stated that during the Sunday morning worship services, she often saw two

    Essay Length: 3,954 Words / 16 Pages
    Submitted: November 16, 2009 By: Top
  • Custom Fabrications - Case Study

    Custom Fabrications - Case Study

    Abstract The abilities of companies to outsource certain processes or tangibles can allow for more efficient and cost effective solutions, however, at times changing the vendors that they outsource to could have substantial impacts on internal process. Therefore, companies must be very careful to make sure when outsourcing that it does not cause more internal turmoil or hidden costs that than benefits which will be more costly in the end. Custom Fabricators Inc - Case

    Essay Length: 1,365 Words / 6 Pages
    Submitted: November 16, 2009 By: David
  • Case Study-Ben and Jerry’s

    Case Study-Ben and Jerry’s

    1. If I were to design Ben & Jerry’s data warehouse I would use several dimensions of information. The first dimension would consist of the company’s products; ice cream, frozen yogurt or merchandise. The marketing department has to know which products are selling, if Ben & Jerry’s didn’t know that their T-shirts are selling out as soon as they hit the stores, then they wouldn’t be able to take advantage of the opportunity to sell

    Essay Length: 592 Words / 3 Pages
    Submitted: November 17, 2009 By: Jon
  • Acuscan Inc Case Study

    Acuscan Inc Case Study

    AcuScan, Inc. Case Study I am newly hired Vice President of Organizational Development, and will be responsible for creating the Organizational Development department over the coming year. This company is trying to find a new product based on their technology, a retinal scanning system, because revenues have been dropping. Two members of the management team have suggested a new product for a new market, but the manager of Product Development has refused to cooperate. This

    Essay Length: 1,930 Words / 8 Pages
    Submitted: November 17, 2009 By: Victor
  • McDonalds and the Hotel Industry Case Study Analysis

    McDonalds and the Hotel Industry Case Study Analysis

    McDonald’s is one of the world’s strongest and most recognizable brands for its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel

    Essay Length: 1,063 Words / 5 Pages
    Submitted: November 17, 2009 By: Venidikt
  • Bmw Case Study

    Bmw Case Study

    Executive Summary BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named “Digital Car”. Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal, BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of

    Essay Length: 349 Words / 2 Pages
    Submitted: November 17, 2009 By: Mike
  • Oticon Case Study

    Oticon Case Study

    Case Study OTICON Today’s knowledge special: spaghetti Knowledge has been recognized as a valuable resource necessary for organizational growth and sustained competitive advantage, especially for organizations competing in uncertain environment. Grant (1996) and Liebeskind (1996) argued that knowledge is an organization’s most valuable resource because it represents intangible assets, operational routines and creative processes that are hard to imitate. This is probably why Oticon focuses so much on knowledge assets and the management. Because it

    Essay Length: 1,522 Words / 7 Pages
    Submitted: November 17, 2009 By: regina
  • Titans Apparel Case Study

    Titans Apparel Case Study

    Project Plan, Titan Apparel(please change this name) University of Phoenix Project Planning and Implementation CMGT 410 January 11, 2005 Background and Statement of Need The name of this company is Titans Apparel. It is a large clothing manufacturing store with four major branches in Los Angeles, New York, San Francisco, and Miami. The amount of the business that they are accumulating is growing fast, and the current network that they use is not enough

    Essay Length: 1,966 Words / 8 Pages
    Submitted: November 17, 2009 By: Mike
  • Shanghai Cos Software Company, Ltd Case Study

    Shanghai Cos Software Company, Ltd Case Study

    SCOS Background & Problem Situational Summary: Shanghai COS Shanghai COS Software Company, Ltd. (SCOS) is a relatively new entrant to the subscriber identification module (SIM) card market. As a young and growing company in a high technology market, it must choose how to most effectively concentrate its resources within a market that is both highly competitive and expanding at a phenomenal rate within China (the primary marketplace of SCOS). Shanghai COS is able to compete

    Essay Length: 4,203 Words / 17 Pages
    Submitted: November 17, 2009 By: Mikki
  • Ikea Case Study

    Ikea Case Study

    IKEA, the famous Sweden furniture retailer, opened its first store in United States in 1985. After ten years diligent practice on advertising and adjusting its products to fit the U.S. furniture market, IKEA were admitted by the U.S. customers and its sales began to increase. It ranked fourteen in 2002. America furniture market was highly fragmented. It consisted of many low-end and high-end retailers. Low-end retailers, e.g. Walmart, offer low price but poor designs and

    Essay Length: 663 Words / 3 Pages
    Submitted: November 17, 2009 By: Victor
  • Bmw Case Study

    Bmw Case Study

    Whenever you see the famous white & blue churning logo on any automobile the first thing which strikes your mind is the best Luxury car with quality & performance and it feels really proud to having such a good machine in your garage. BMW (Bavarian Motor Work) is a German based company which was incorporated in 1916, near Munich. Initially it was concentrated on the development and production of the air craft engines but later

    Essay Length: 640 Words / 3 Pages
    Submitted: November 17, 2009 By: Jon
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart is one of the most successful retail stores in America, they gross over $1.15 million in profit in a single year. Wal-Mart has strived to be number one in retail since the first store opened in 1962 in Rogers, Arkansas by Mr. Sam Walton. He had a vision of understanding what consumers wanted out of a retail store. He knew that customers wanted quality items at a discounted price. Before opening his store Sam

    Essay Length: 1,482 Words / 6 Pages
    Submitted: November 18, 2009 By: Jon
  • Interclean Inc Case Study

    Interclean Inc Case Study

    Problem Solution: InterClean, Inc. InterClean is a leading industrial cleaning and sanitation solutions company. The industry's client base is changing its preference to no longer wanting mediocre products designed to disinfect and kill germs. To keep up with the needs of the customers, InterClean is changing its focus towards providing a complete solution and service. Situational Background InterClean is determined to expand its company despite any risks it may encounter. The company's expansion will provide

    Essay Length: 342 Words / 2 Pages
    Submitted: November 18, 2009 By: Jessica
  • Company Case Study

    Company Case Study

    The name of the company I am doing research on is Applebees International Inc. Its ticker symbol is APPB and is traded publically on NASDAQ. Applebees’ home page is located at It competes primarily in the eating places category, and secondarily in the patent owners and lessors category according to the Lexisnexis database. Their main business activities include making sure that there is a local bar & grill in even the most remotely located

    Essay Length: 658 Words / 3 Pages
    Submitted: November 18, 2009 By: Janna
  • Motorola Case Study

    Motorola Case Study

    Problem Identification: CEO Bob Galvin ended his speech on April 24, 1983 with words that brought much confusion to Motorola. He stated that he “wanted to decrease the many layers of management and to bring management closer to the product and market.” This was a revolutionary idea with great vision. However, the timing of the speech and lack of proper preparation for the following after effects were ill advised. Bob had not consulted with his

    Essay Length: 601 Words / 3 Pages
    Submitted: November 19, 2009 By: Jessica
  • Berwick Hospital Case Study

    Berwick Hospital Case Study

    To: John Wilkesboro, Chief Operating Officer, Berwick Hospital System From: Po Hattan, Chief Continuity Manager, Berwick Hospital System Re: Continuity plans for operations and associated risks relating to catastrophic disruption due to environmental causes Date: January 27, 2007 A medical center with over 500 beds located in an urban area provided the majority of charity service in the city, although it was known for quality patient care. The staff valued this reputation, had pride in

    Essay Length: 741 Words / 3 Pages
    Submitted: November 19, 2009 By: Monika
  • Aqualisa Case Study

    Aqualisa Case Study

    Q1. Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews. However, early sales of the Quartz have been disappointing. The company is faced with some key issues about whether to change the channel strategy, promotional strategy, and the overall positioning of the product (niche or a mainstream

    Essay Length: 1,301 Words / 6 Pages
    Submitted: November 19, 2009 By: Mike
  • Case Study on Japan Sales Force

    Case Study on Japan Sales Force

    Case Study 4-7: National Office Machines-Motivating Japanese Salespeople: Straight Salary or Commission? Anthony DiSanto Prof. Elam Multination Marketing 3/31/05 The main issue in case study 4-7 focuses on what the Japan company Nippon Cash Machines and their recent US merger National Office Machines should do to their Japanese sales force who has always followed a salary based payment plan and lifetime job security because they are quickly losing market share in a highly competitive market.

    Essay Length: 722 Words / 3 Pages
    Submitted: November 19, 2009 By: Jessica
  • Let It Pour Case Study

    Let It Pour Case Study

    Case Study Analysis "Let it Pour" University of Phoenix CSS 330 Faith Community Hospital has long been a leader in providing quality health care for all members in the neighborhood regardless of race, creed, moral or ethical issues. The staff is comprised of highly qualified, morally and ethically sound personnel available in their respective community. Despite the high quality of care and the well trained personnel, the hospital is currently experiencing financial distress and a

    Essay Length: 1,916 Words / 8 Pages
    Submitted: November 20, 2009 By: Artur
  • L’oreal Plenitude Case Study

    L’oreal Plenitude Case Study

    Problem Analysis The huge success of L’Oreal Plenitude in French as the premium skin product with “class to mass” strategy was the primary reason for L’Oreal to expand the product to US market. The company started to enter the US market skin care in 1989 through mass channel by introducing the entire product line (14 SKU’s) that had been developed in France, instead of launching the product one by one. Before Plenitude entered the US

    Essay Length: 820 Words / 4 Pages
    Submitted: November 20, 2009 By: Mike
  • Wesuityou Case Study

    Wesuityou Case Study

    Preface This business plan is a summary of how WeSuitYou intends to organize an entrepreneurial endeavor and implement activities necessary and sufficient to let WeSuitYou succeed. It is a written explanation of the company’s business model. This business plan is used internally for management and planning but also used to convince banks and investors. XXXXXX, General Manager XXXXXX, Design & Production Manager Table of contents 1. Executive Summary 4 1.1 Objectives 5 1.2 Mission 5

    Essay Length: 11,171 Words / 45 Pages
    Submitted: November 20, 2009 By: Max
  • Tesco Case Study

    Tesco Case Study

    Tesco-a Case Study by Article 13 As part of their ongoing programme Article13, the leading corporate social responsibility experts, have released a Case Study of Tesco. Below is a synopsis of the Case Study, which can be accessed in full at Who are they? Tesco is a leading retailer, operating 2,291 stores around the world and employing 296,000 people. It has grown from a purely UK operation, developing international markets in Ireland, Central Europe

    Essay Length: 385 Words / 2 Pages
    Submitted: November 20, 2009 By: Artur
  • Starbucks Case Study 2007

    Starbucks Case Study 2007

    Synopsis In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success. While their domestic figures were rosy, the international operations were losing

    Essay Length: 1,430 Words / 6 Pages
    Submitted: November 20, 2009 By: Vika
  • Japan, Toyota, and the Hybrid - a Case Study

    Japan, Toyota, and the Hybrid - a Case Study

    Table of Contents • Introduction………………………………………………………………………3 • History of Toyota Motor Corporation………………………………………….3 • Toyota Management……………………………………………………………6 • Why Toyota Developed Hybrids and the Benefits of Owning One………..7 • Advertising and Marketing Techniques………………………………………8 • Toyota Hybrid Sales……………………………………………………………10 • Awards for the Toyota Prius Hybrid…………………………………………..11 • Toyota’s Future Plans………………………………………………………….12 • Conclusion………………………………………………………………………13 • Bibliography……………………………………………………………………..14 Japan, Toyota, and the Hybrid Toyota Motor Corporation is a successful company that has had its own share of ups and downs, but through it all,

    Essay Length: 3,617 Words / 15 Pages
    Submitted: November 20, 2009 By: Fonta

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