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Last update: June 29, 2014
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals

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    Essay Length: 7,388 Words / 30 Pages
    Submitted: November 12, 2009 By: Vika
  • Business Plan for an Established Business

    Business Plan for an Established Business

    This business plan consists of a narrative and several financial spreadsheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order you like, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your business. When you are finished writing your first draft, you will have a collection of small

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    Essay Length: 827 Words / 4 Pages
    Submitted: November 12, 2009 By: Tommy
  • Organizational Change Plan: Crystel

    Organizational Change Plan: Crystel

    Organizational Change Plan: CrysTel XXXXXXXXXX University of Phoenix Organizational Change Plan: CrysTel Introduction Change comes at a fast or slow rate it all depends on whom is watching and what they are looking for, one thing is for sure change will happen. It will happen because we make it happen or it happens because someone else forces us. Either way we have to be ready to make the change, we do this by studying and

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    Essay Length: 2,689 Words / 11 Pages
    Submitted: November 13, 2009 By: Bred
  • Gastric Bypass Operation

    Gastric Bypass Operation

    Is the Gastric Bypass Operation for You! By Charles Baines Professor English 240 April 2007 For the morbidly obese there is a level of desperation that is both psychological and physical. There is often a feeling of having reached a dead end, of being out of hope. The ongoing weariness of bearing the weight becomes depression with a debilitating lack of personal confidence and ongoing accumulation of related illnesses further impact the quality of

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    Essay Length: 2,223 Words / 9 Pages
    Submitted: November 13, 2009 By: Stenly
  • Management Planning and Ethics

    Management Planning and Ethics

    Management Planning and Ethics Paper Planning, as mentioned in the text, is concerned with the future impact of today’s decisions. Usually, the need for planning is apparent after decisions have been made in The company I work for. I always find that it’s easy to postpone planning and because of it, constant short-run solutions are put into place. In our organization, planning is usually what takes the most time, which we are not given

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    Essay Length: 1,148 Words / 5 Pages
    Submitted: November 13, 2009 By: Stenly
  • Schlieffen’s Plan

    Schlieffen’s Plan

    In 1904 France and Britain signed the Entente Cordiale. The reason for this alliance was to get a few countries grouped together against the perceived threat of Germany's powerful army. Talk also began to add Russia to this alliance bringing all three, France, Britain and Russia together. As a result of these alliances the German military began to fear the possibility of being attacked from both sides all at once from France, Britain and Russia.

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    Essay Length: 513 Words / 3 Pages
    Submitted: November 13, 2009 By: Jack
  • A Primer on How to Create a Bullet-Proof Disaster Recovery Plan for the Entire Organization

    A Primer on How to Create a Bullet-Proof Disaster Recovery Plan for the Entire Organization

    A Primer on How to Create a Bullet-Proof Disaster Recovery Plan for the Entire Organization Elizabeth M. Ferrarini, She is a free-lance writer from Boston, Massachusetts. Reach her at iswive@aol.com Minutes after the first of two planes plunged into the World Trade Center’s Twin Towers on September 11, 2001, Morgan Stanley Dean Witter, Inc., the largest tenant in the World Trade Center, declared a disaster and rushed its disaster recovery plan into place with the

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    Essay Length: 359 Words / 2 Pages
    Submitted: November 13, 2009 By: Artur
  • Marketing Plan for Fitness Center

    Marketing Plan for Fitness Center

    Executive Summary 1.0 Executive Summary Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF), we tie worker productivity directly to the health care

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    Essay Length: 2,646 Words / 11 Pages
    Submitted: November 13, 2009 By: Vika
  • Effective Planning

    Effective Planning

    Effective Planning Planning is the (psychological) process of creating and refining a plan, or integrating it with other plans. The term is also used to describe the formal procedures used in the creation of documents, diagrams, or meetings to discuss the important issues to be addressed, the objectives to be met, and the strategy to be followed. Beyond this, planning has a different meaning depending on the political or economic context in which it is

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    Essay Length: 479 Words / 2 Pages
    Submitted: November 13, 2009 By: Mike
  • Marketing Plan for Restaurant

    Marketing Plan for Restaurant

    Executive Summary Company The Rams Head Pub & Eatery is an Irish style pub which is located at 1337 Main Street West, Hamilton, Ontario Problem Rams head is currently facing stagnant revenue, a lack of recognition in the area and a decrease in customers in the summer months. Marketing Audit Rams head is located across the street from McMaster University in a plaza. It offers pub style food and alcoholic and non alcoholic beverages. Occasionally

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    Essay Length: 8,977 Words / 36 Pages
    Submitted: November 13, 2009 By: Jessica
  • Marketing Plan

    Marketing Plan

    Marketing Plan The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold, refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids, picking up children or participating in sports

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    Essay Length: 6,252 Words / 26 Pages
    Submitted: November 13, 2009 By: Tommy
  • My Home Australia Imc Plan

    My Home Australia Imc Plan

    1.0 Introduction The endeavour of this report is to serve as an extension or complementary alternative for the original My home Australia marketing plan. It is essentially a integrated marketing communications plan which addresses the objectives of brand awareness and brand preferences for the business “My Home Australia”. This report will outline several advertising and promotional strategies designed to achieve these objectives. Lastly a budget and schedule of implementation is presented. 1.1 Company profile My

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    Essay Length: 1,211 Words / 5 Pages
    Submitted: November 14, 2009 By: Top
  • Macroeconomical Impact on Business Operations

    Macroeconomical Impact on Business Operations

    Monetary policy plays an important role in today's economy. The role of monetary policy is to strike a balance among the key macroeconomic variables in the changing times of today. The importance of this paper is to learn how monetary policy affects our money supply and what tools the Federal Reserve uses to control the money supply. One will also learn how the changes in the tools that the Federal Reserve uses affect the GDP,

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    Essay Length: 1,466 Words / 6 Pages
    Submitted: November 14, 2009 By: Mike
  • The Strategic Marketing Plan

    The Strategic Marketing Plan

    Ambi-Pur was launched in 2002. The brand comes from the International stable of Sara lee and is the largest brand in the Household and Beauty care division of the company. Ambi Pur is the No.1 brand in Europe. In India, Ambipur was launched as a air freshener for cars. It was a pleasant surprise for car owners to see a new product ( at that time) with somewhat a funny name. The brand gained popularity

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    Essay Length: 367 Words / 2 Pages
    Submitted: November 14, 2009 By: Jessica
  • What Are Business Operation Systems?

    What Are Business Operation Systems?

    What are business operation systems? It is important for organization to have operating systems that will make them effective, reliable and efficient. This operating system which helps the organization to achieve its goals is known as Business systems. Some examples of business systems are as followed below: • A procedure to evacuate people in case of fire • A procedure which is followed when handling a customer complaint • The techniques which are used to

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    Essay Length: 2,941 Words / 12 Pages
    Submitted: November 14, 2009 By: Max
  • Technology Plan

    Technology Plan

    It is highly important for an health care organization to have a company technology plan that will give that organization office efficiency in which that they can better service their clients and also that the organization themselves can have an easier way to perform their duties and also maintianing efficient files and data. I am going to introduce to the organization a network that is both efficient in what it does, it maintains confidentality, and

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    Essay Length: 1,208 Words / 5 Pages
    Submitted: November 15, 2009 By: Stenly
  • Comparison of Network Operating Systems

    Comparison of Network Operating Systems

    Networking Operating Systems: Analysis and Comparison There are several Network Operating Systems available to the public. The three most common are Windows Server 2003, Novell NetWare, and Unix based systems such RedHat Linux .Each one of these operating systems have unique advantages as well as sharing many common features with each of the other operating systems. Microsoft Server 2003 is one of the most popular network operating systems on the market today. Microsoft 2003 offers

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    Essay Length: 568 Words / 3 Pages
    Submitted: November 15, 2009 By: regina
  • Strategic Business Plan

    Strategic Business Plan

    ANDY PULLEN BUSINESS ADMINISTRATION 100 EXAMINATION NUMBER TWO Lars this is how you create a business plan. First you have to set the vision, goals, and objectives of your business. The most important driver for almost any business plan is return on investment (ROI). Commonly, when someone starts to write a business plan for the first time you need to determine what is your objective? The essential planning elements are identifying your objectives. What you

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    Essay Length: 1,928 Words / 8 Pages
    Submitted: November 15, 2009 By: regina
  • Marketing Plan - New Nivea Product

    Marketing Plan - New Nivea Product

    Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: November 15, 2009 By: David
  • Veritas Operating Corporation - Article Synopsis

    Veritas Operating Corporation - Article Synopsis

    ARTICLE SYNOPSIS VERITAS Operating Corporation (formerly Veritas Software Corp) filed a civil lawsuit against Microsoft on May 18, 2006 alleging Trade Secret Misappropriation, Breach of Contract, Unfair Competition, Unjust Enrichment and Constructive Trust Conversion, Copyright Infringement and Patent Infringement. The suit, was filed in U.S. District Court for the Western District of Washington, relates to a contract between Microsoft and Veritas in 1996, which merged into Symantec Corporation last year. The U.S. District Court for

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    Essay Length: 986 Words / 4 Pages
    Submitted: November 15, 2009 By: regina
  • Marketing Plan - Microfreeze

    Marketing Plan - Microfreeze

    Executive Summary The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp,

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    Essay Length: 2,700 Words / 11 Pages
    Submitted: November 15, 2009 By: Bred
  • Planning and Budgeting

    Planning and Budgeting

    Relevant information Barbers 5 Hour pay 9.90 Week 40 hours Weeks 50 year Rent and fixed expenses 1,0 month Shampoo .40 per client Hair cuts 12.00 Barbers 5*9.90=49.5 hour Week 40*49.5hour=1,980 total payroll week Total payroll week 1,980*50=99,000 total yearly wages Total expenses 1,0*12=21,000 per year Total fixed expenses 99,000+21,000=120,000 1. Contribution Margin Unit Sales Price $12.00 - Unit Variable Cost .40 = Unit Contribution Margin $11.60 2. Annual Break-even Point (Haircuts) In order to

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    Essay Length: 940 Words / 4 Pages
    Submitted: November 15, 2009 By: Top
  • Six Priorities That Make a Great Strategic Plan

    Six Priorities That Make a Great Strategic Plan

    I. Summary: Article 9. Lippitt, Mary Burner. "Six Priorities That Make a Great Strategic Plan." Journal of Business Strategy (Jan.-Feb. 2003): 21-24. Rpt. in Annual Editions. Ed. Fred H. Maidment. 13th ed. Management 05/06. Dubuque: McGraw, 2005. 54-57. When a company is not successful in prioritizing, it is more likely to fail or fall behind in competition. Lippitt’s “Six Priorities That Make a Great Strategic Plan” explains the best way a business can prioritize its

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    Essay Length: 769 Words / 4 Pages
    Submitted: November 16, 2009 By: Artur
  • Three Plans for Reconstruction

    Three Plans for Reconstruction

    Analysis of the Three Plans for Reconstruction The American Civil War, lasting from 1861-1865, was the most severe military conflict the country had seen; it involved the United States of America (the Union), and eleven secessionist Southern states (the Confederate States of America). The war was the upshot of decades worth of political, social, and economic conflict between the agricultural South, which produced mainly cash crops such as cotton, tobacco, and sugarcane, and the

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    Essay Length: 386 Words / 2 Pages
    Submitted: November 16, 2009 By: Bred
  • Operations Management Principles Ip 5

    Operations Management Principles Ip 5

    This was a B paper Planning Pg. 2 The recommendations are spread over three distinct aspects of the division’s operations and are discussed separately for each aspect. The first concern is the supply chain. Presently, purchasing is a corporate office function. Since the Director of purchasing is not accountable to the division, he is reducing his ordering cost by ordering inputs in lots much larger than the optimum size. As a result the division’s inventory

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    Essay Length: 2,298 Words / 10 Pages
    Submitted: November 16, 2009 By: Janna

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