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Last update: August 14, 2014
  • Starbucks Commercial

    Starbucks Commercial

    Commercials have become a part of life, you can’t live with them, and you can’t live without them. Every word, camera angle, movement, background, and sound can shape how a person views a product. The advertisement for Starbucks new product, Double Shot Espresso, targets Starbucks customers, coffee lovers, and those who have a difficult time getting motivated in the morning. The commercial uses a catchy song most people are familiar with to capture the audiences’

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    Essay Length: 834 Words / 4 Pages
    Submitted: November 17, 2009 By: Mike
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Gap Analysis: Global Communications Global Communications is a telecommunications company struggling to be successful in a competitive marketplace. In this paper, discussed are challenges that Global Communication faces, issues and opportunities, stakeholders perspectives and ethical dilemmas, and a gap analysis of the company. It is important to remain competitive, keep up with new services and technologies, and restructure the company. The Gap Analysis evaluates the

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    Essay Length: 1,278 Words / 6 Pages
    Submitted: November 17, 2009 By: Artur
  • Global Marketing

    Global Marketing

    New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and

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    Essay Length: 399 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Gap Analysis: Global Communications Effective communication is the cornerstone to success in any organization. According to McShane and Von Glinow (2004), effective communication “improves decision making” and “is also a key driver in knowledge management.” (p. 324) A lack of effective communication at Global Communications has caused several issues surrounding a business strategy that includes outsourcing jobs and laying off workers. Due to pressures for revenue and business growth, the senior management team has developed

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    Essay Length: 1,786 Words / 8 Pages
    Submitted: November 17, 2009 By: Jessica
  • Global Communications Solution Paper

    Global Communications Solution Paper

    Problem Solution: Global Communications Global Communications has decided to expand globally by offering new services in small business and consumer products. With partnerships with a satellite provider; Global Communications can realize the potential of becoming a global presence. To complete this motive, Global will outsource call centers to India and Ireland. This motion will cut costs by nearly 40%. This project appears to be on course and seems to be a win-win situation for the

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    Essay Length: 4,009 Words / 17 Pages
    Submitted: November 17, 2009 By: Top
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Gap Analysis: Global Communications Global Communications finds themselves amongst tough telecommunications competition and an ever increasing global market. There are many and opportunities they will face as they carry out decisions they make. Also there are internal and external conflicts that can occur. (GC) finds it is difficult to grow, cut costs, and be profitable while serving everyone’s needs at the same time. Situation Analysis Issue and Opportunity Identification Decision making is difficult and should

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    Essay Length: 1,399 Words / 6 Pages
    Submitted: November 17, 2009 By: David
  • Starbuck’s Suply and Demand

    Starbuck’s Suply and Demand

    The old saying, “there is one every corner” holds true for Starbuck’s coffee shops. One can not walk down a street in any major city without running into one of their stores. When Starbucks first opened their shops they were basically an outlet for selling fresh roasted and ground coffee beans from around the world. The idea for a “coffee shop”, as we know them today, sprang from customer suggestions of offering and supplying

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    Essay Length: 791 Words / 4 Pages
    Submitted: November 17, 2009 By: David
  • Gap Analysis: Global Communication

    Gap Analysis: Global Communication

    Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications University of Phoenix Gap Analysis: Global Communications This Gap analysis will discuss the issue Global communication is facing, how it was handle and the consequences behind it. Global communication is facing severe economy hardship. The company went from a $28 per share to only $ 11 within three years due to intense competition in the telecommunication market. They are losing their values and the stockholders

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    Essay Length: 1,692 Words / 7 Pages
    Submitted: November 17, 2009 By: Mike
  • Global Communications

    Global Communications

    Problem Solution: Global Communications Global Communications is one of many telecommunications companies with diminished returns over the last few years. This paper will go through the evaluation process needed to create and successfully implement the best possible solution to Global Communications’ current problems. Situation Analysis Global Communications can view the experience of Citgo to understand the importance of mass communication and positive advertising. A positive perception of Global Communications will help partnership with other companies.

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    Essay Length: 477 Words / 2 Pages
    Submitted: November 18, 2009 By: Mike
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Gap Analysis: Global Communications In an ever changing telecommunications industry Global Communications is trying to change its structure to keep up with the new industry. They have created a strategy for globalization that is not viewed by everyone as positively as the company would like. They are facing many obstacles in their pursuit for globalization. Global Communications has come up with a plan to outsource their call centers to India and Ireland. They are also

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    Essay Length: 1,387 Words / 6 Pages
    Submitted: November 18, 2009 By: Steve
  • Global Warming

    Global Warming

    What is global warming? Scientists have discovered that concentrations of minor greenhouse gases in the atmosphere, particularly carbon dioxide are rising. Theoretically, these gases could trap more heat in the atmosphere, leading to a gradual warming of the Earth's atmosphere. And, again theoretically, global warming could be harmful to the environment and to human health. The treaty, called the Kyoto Protocol, would require the U.S. to reduce its greenhouse gas emissions primarily carbon dioxide, methane,

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    Essay Length: 392 Words / 2 Pages
    Submitted: November 18, 2009 By: Anna
  • Europe and the Challenges of Globalization

    Europe and the Challenges of Globalization

    John European Union Summary "Europe and the challenges of globalization" St. Antony's College Lecture Oxford, 11 October 2007 This lecture was given by Jose Manuel Barroso, who is the president of the European Commission. Barrosa gave this lecture at St Antony's College in Oxford; He focused on such issues as climate change, increased global competition, poverty, all of which are linked to globalization. Barroso also talks about the success of the European Union, and its

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    Essay Length: 758 Words / 4 Pages
    Submitted: November 18, 2009 By: Steve
  • Global Ethics Collide in online Accounting Education

    Global Ethics Collide in online Accounting Education

    Global Ethics Collide in Online Accounting Education Dr. Orapin Duangploy, CPA, Fiesta Mart Professor, University of Houston-Downtown Dr. Dahli Gray, CPA, CMA, CFE, Strayer University ABSTRACT Contrasting philosophies (e.g., utilitarian, deontology), this paper addresses global student cultural differences regarding ethical considerations within online accounting education. General comparisons are made within a discussion of equality between traditional face-to-face versus online education. Suggestions are provided to facilitate harmonization of diverse ethical perspectives in online accounting education where

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    Essay Length: 763 Words / 4 Pages
    Submitted: November 18, 2009 By: Jack
  • What Makes a Successful Global Executive?

    What Makes a Successful Global Executive?

    Introduction: The starting point in any analysis must be the reality of business as it is practiced. The most glaring business reality of today is the global scope of business and of managerial work. In today’s challenging business world, global organizations are constantly facing acute staffing problems (a perfect fit between the executive and the job responsibilities). With ramping scale of operations and globalization, developing the right skills and talents of executives it is of

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    Essay Length: 916 Words / 4 Pages
    Submitted: November 18, 2009 By: Fonta
  • Pharmaceutical Companies, Intellectual Property, and the Global Aids Epidemic

    Pharmaceutical Companies, Intellectual Property, and the Global Aids Epidemic

    IBUS 3312 - International Management Pharmaceutical Companies, Intellectual Property, and the Global AIDS Epidemic Analysis While this case is literally full of negative aspects, we will only focus on the main points for both arguments. Pharmaceutical companies want to be sure that the products they spend years and millions of dollars to create are not easily reproduced and sold at discount prices. The profits pharmaceuticals make of their patented products are supposed to refinance new

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    Essay Length: 2,442 Words / 10 Pages
    Submitted: November 19, 2009 By: Kevin
  • Global Warming Articles: Some Facts and Data You Need to Know at Global Warming Articles - By: Ie Kuo Yen, Posted on: 2007-12-06

    Global Warming Articles: Some Facts and Data You Need to Know at Global Warming Articles - By: Ie Kuo Yen, Posted on: 2007-12-06

    Global Warming Articles: Some Facts and Data You Need to Know At Global Warming Articles - By: Ie Kuo Yen, Posted on: 2007-12-06 Natural disasters have truly been a part of the problems in most countries. Nowadays, this has become more common and evident in international news as before. This is truly the result of global warming. The earth has certainly been hot these days. It was really observed as such since there was fire

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    Essay Length: 458 Words / 2 Pages
    Submitted: November 19, 2009 By: Steve
  • Global Communications - an Approach to Identify Opportunities to Create Value for the Business

    Global Communications - an Approach to Identify Opportunities to Create Value for the Business

    Problem Solving Based Scenarios: An Approach to Identify Opportunities to Create Value for the Business Introduction Today’s realities of leadership include increasing competition and intensity, reducing cycle times and costs, and improving productivity while at the same time growing the business and meeting increasing customer and Wall Street expectations. These pressures require leaders to redefine and redesign how to think, how to lead, and how to act. These shifts in the very nature of leadership

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    Essay Length: 5,335 Words / 22 Pages
    Submitted: November 19, 2009 By: regina
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Gap Analysis: Global Communications Global Communications was a leader in the telecommunications industry. The company has fallen from grace in recent times. Stockholders are complaining because shares have gone down to $11 per stock from $28 per stock. Union workers are feeling left out of important negotiations within the company. The company’s values are not in place at the moment. The company philosophy is “Our Edge Is People” and with outsourcing becoming a possibility, Global

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    Essay Length: 2,474 Words / 10 Pages
    Submitted: November 19, 2009 By: Steve
  • Global Communication Gap Analysis

    Global Communication Gap Analysis

    Subway Introduction Subway is the largest restaurant franchise in the United States. The Subway chain has been established for about 38 years and it has reached number one in increased percent sales and consumer awareness over time. Subway’s accomplishments are mainly due to its brand awareness, product image and diversity in the fast food industry. However, in the presence of strong competitive pressure from its rivals, Subway has to make some strategic changes in order

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    Essay Length: 2,275 Words / 10 Pages
    Submitted: November 19, 2009 By: Fonta
  • Comprehensive Report on Global Staffing Strategies

    Comprehensive Report on Global Staffing Strategies

    Running head: COMPREHENSIVE REPORT ON GLOBAL STAFFING STRATEGIES Global Staffing Paper Jeff A. Jabusch University of Phoenix Global Staffing Paper As global competition increases, American companies are turning to offshore outsourcing to help cut costs and free domestic talent to pursue new products and services (Frost, 2003). Therefore, companies need to have a global perspective and identify staffing strategies with potential for successful American acquisition of foreign business opportunities. At the international level, the complexity

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    Essay Length: 3,662 Words / 15 Pages
    Submitted: November 19, 2009 By: Stenly
  • Globalization

    Globalization

    A culture is the way of life of a people through which they humanize and socialize nature. It implies a world-view, a value system, and a network of social relationships. These find expression in cultural products through a network of symbols and rituals. Language as a medium of communication and expression and religion as providing the core meanings have a special role in culture. We can analyse culture in terms of three dimensions or levels.

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    Essay Length: 436 Words / 2 Pages
    Submitted: November 19, 2009 By: Mikki
  • Marketing Challenges in a Changing Global Environment

    Marketing Challenges in a Changing Global Environment

    Marketing Challenges in a Changing Global Environment Volume Three: Transportation & Economic Development in Africa By The International Marketing Classes of Clemson University Fall, 2000 The Department of Marketing College of Business and Public Affairs Clemson University Contributors Editor: Associate Editors: John D. Mittelstaedt Matthias R. W. Mutzke Marcie A. Patterson Contributors: Adam M. Allenspach Melissa A. Andrews Kelly O. Barton Jack C. Berno, III Jesse P. Caldwell T. Linden Carroll Jake D. Chandler

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    Essay Length: 298 Words / 2 Pages
    Submitted: November 19, 2009 By: Vika
  • Starbucks

    Starbucks

    Starbucks is a leading retailer with more then twenty thousand customers worldwide and over millions of customers in a day who are experiencing the Starbucks coffee, beverages, Ice cream and more then that the comfort of literature, reading, surfing internet, chatting, listening music or meeting with peoples as well a place to relax other then home. Starbucks is very much concerned and focused about its quality of coffee and during procurement process the coffee has

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    Essay Length: 381 Words / 2 Pages
    Submitted: November 19, 2009 By: Jessica
  • Ten Steps to a Global Human Resources Strategy

    Ten Steps to a Global Human Resources Strategy

    Ten Steps To A Global Human Resources Strategy By John A. Quelch and Helen Bloom Creating an effective global work force means knowing when to use "expats," when to hire "locals" and how to create that new class of employees -- the "glopats." The scarcity of qualified managers has become a major constraint on the speed with which multinational companies can expand their international sales. The growth of the knowledge-based society, along with the pressures

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    Essay Length: 6,095 Words / 25 Pages
    Submitted: November 19, 2009 By: Yan
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Gap Analysis: Global Communications This paper will identify the gap analysis between Global Communications’ senior management team and its union stakeholders and employees. Global Communications’ senior leadership failed to effectively communicate and consider all stakeholders values until their plans to introduce new services and reduce costs by outsourcing jobs to Ireland and India had been approved by the board of directors (McShane & Von Glinow, 2004, p. 354). Their actions had a significant impact on

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    Essay Length: 2,595 Words / 11 Pages
    Submitted: November 19, 2009 By: Mike

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