Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 3,001 - 3,030
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Cola Wars
CASE STUDY MEMORANDUM Subject: COLA WARS For more then a century Coca-Cola and Pepsi Co, the two giants in carbonated soft drink production market (CSD), have been in intense competition for the ‘throat share’ of Americans. As the domestic market demand appeared to have plateaued, arena of this fierce competition was shifted to emerging nations and other major international markets. History shows that both giants benefited from the war that is still continuing. But does
Rating:Essay Length: 670 Words / 3 PagesSubmitted: March 29, 2010 -
Cola Wars
Executive Summary We are going to show the Cola wars in the twenty-first century, this war started when Pepsi enter in the market (1983) when the incumbent Coca-Cola (Coke) was already there (1886). The soft drinks market it’s been here for a long time and will continue to exist, and will continue to be profitable and a relevant market all over the world. Both Coca-Cola and Pepsi are Carbonated Soft Drinks (CSD), and it’s relevant
Rating:Essay Length: 1,457 Words / 6 PagesSubmitted: April 5, 2010 -
Cola Wars - Pepsi V Coke Analysis
Cola Wars Case Questions Jeff Cummins, Emily Flessas, Marly Messina, Jay Morrison 1. There are three major factors that have contributed to the historic profitability of the carbonated soft drink (CSD) industry. The first major influence is the breadth of distribution and innovative accessibility. With a variety of outlets to provide CSDs to customers, product awareness over the years has been high. Supermarkets account for nearly 33% of CSD distribution and serve as valuable outlets
Rating:Essay Length: 1,713 Words / 7 PagesSubmitted: April 9, 2017 -
Cola Wars Continue - Hbr Case Answers
1. Why, historically, has the soft drink industry been so profitable? Paradoxically, never-ending Cola Wars between Coke and Pepsi have been the primary cause of extraordinarily high profitability of soft drink industry. To be more specific, the lion’s share of market covered is the result of fierce competition between the two companies. First of all, they have spent a great deal of money on marketing or advertising of their soft drink products not only in
Rating:Essay Length: 542 Words / 3 PagesSubmitted: October 7, 2018 -
Cola Wars Continue: Coke and Pepsi in 2010
Cola Wars Continue: Coke and Pepsi in 2010 (HBS 711462) 1) Why, historically, has the soft drink industry been so profitable? Firstly, the soft drink industry has consisted of few major competitors, and there has not been fragmented competition within the industry. For example, Coca-cola’s imitators were barred from producing their versions of cola, which meant that there were few cola product substitutes that consumers could choose from. Hence, since consumers have few alternatives for
Rating:Essay Length: 799 Words / 4 PagesSubmitted: October 7, 2018 -
Cola Wars: Coca-Cola Vs. Pepsico
Cola Wars: Coca-Cola vs. PepsiCo The Coca-Cola Company has enjoyed a long and successful history; however, it has made mistakes. Though success has not always come easy or cheap, Coca-Cola has maintained a large loyal consumer base. As an icon in America and around the world, the company can be credited for listening to and catering to the requests and needs of its consumers. This is why its attempt to launch new flavors must be
Rating:Essay Length: 1,376 Words / 6 PagesSubmitted: April 27, 2010 -
Cola Wars: For Coca-Cola’s Perspective
Cola Wars: For Coca-Cola’s Perspective Overview There is little doubt that the most spirited and intense competition in the beverage world is between Coca-Cola and Pepsi Co., the two main players in the carbonated soft drink (CSD) production market. The competition between the two giants has benefited not only the consumers but also the companies. By checking and challenging each other in the market, the competition has lead to improvement and diversification of products and
Rating:Essay Length: 286 Words / 2 PagesSubmitted: December 27, 2009 -
Cold Calling Techniques
COLD CALLING TECHNIQUES Effective cold calling techniques, tips and methods for selling and sales training Cold calling typically refers to the first telephone call made to a prospective customer. More unusually these days, cold calling can also refer to calling face-to-face for the first time without an appointment at commercial promises or households. Cold calling is also known as canvassing, telephone canvassing, prospecting, telephone prospecting, and more traditionally in the case of consumer door-to-door selling
Rating:Essay Length: 257 Words / 2 PagesSubmitted: December 12, 2009 -
Cold Case Solution
Most ventures are started with what we know, who we are and who we know. This presents me with two opportunities. My unique knowledge, skills and relationships can lead to more unique ideas, and as such, everything I need already exists. To manage my current uncertainty, I need to focus on customers within my social network and area of professional expertise and not tie myself to any preconceived market for my idea – existing or
Rating:Essay Length: 562 Words / 3 PagesSubmitted: September 9, 2017 -
Cold Stone Creamery
Introduction Our team has chosen to research the franchising of Cold Stone Creamery. The first thing that we had to do was find out what franchising really was. We all had a basic understanding of what franchising was and to become a franchisee, but after further research we realized there was a lot more that we didn’t know. We researched everything we could about Cold Stone Creamery. We conducted a survey to find out if
Rating:Essay Length: 395 Words / 2 PagesSubmitted: December 2, 2009 -
Cold-Drawn Steel
I. EXECUTIVE SUMMARY As an additional incentive for our customers to patronize our steel products, we have chosen to provide them special services, one of which is the cold-drawn steel. However, certain equipments are necessary to be able to produce such a product. At present, we have in our hands a 57-year old draw bench which has a bad reputation of consuming too much energy, of producing a lot of rejects and of needing too
Rating:Essay Length: 532 Words / 3 PagesSubmitted: December 6, 2009 -
Colgate
Executive summary: As customers become increasingly concerned about their oral health, toothbrush manufacturers make great efforts in rolling out product innovations to make functional and aesthetic changes. Without a super-premium product on its product line, Colgate should develop one to address customers’ needs which are missed by its competitors, such as gum care needs. As proved by present value calculation, Colgate should position its Precision brush as a mainstream product to achieve bigger market share
Rating:Essay Length: 1,214 Words / 5 PagesSubmitted: January 20, 2010 -
Colgate Case Study
II. Situation Analysis A. The Industry 1. Definition of industry The purpose and main focus of the oral health care industry is to prevent teeth and gum diseases and to deliver cosmetic benefits. Examples of products in this industry include toothbrushes, toothpaste, dental floss, and mouth rinses. 2. History of Industry Toothbrushes first evolved in 3000 B.C., and advancements have continued ever since. Such advancements include the head shape, size, flexibility, bristle texture and type,
Rating:Essay Length: 3,701 Words / 15 PagesSubmitted: March 10, 2010 -
Colgate Max Fresh: Global Brand Roll-Out
Date: 6/10/2015 Subject: Colgate Max Fresh: Global Brand Roll-Out (Case 1) Colgate-Palmolive Company Current Marketing Strategy Review Since 1806, Colgate-Palmolive Company (CP) has experience success in every industry embarked upon. Nigel Burton, president of global oral care at CP, had only experienced three years of CP’s success and now faced the decisions of the upcoming Colgate Max Fresh (CMF) global launch. Both China’s and Mexico’s management did not test the marketing plan prior to submitting
Rating:Essay Length: 1,162 Words / 5 PagesSubmitted: July 18, 2015 -
Colgate Palmolive - the Precision Toothbrush
1. What is changing in the toothbrush category? Assess Colgate Palmolive’s competitive position. Toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above all, properly. Along the way, they have built the U.S. oral care market into a $2.9 billion industry, changed the brushing habits of millions and turned the lowly toothbrush into a trendy lifestyle
Rating:Essay Length: 1,633 Words / 7 PagesSubmitted: January 23, 2010 -
Colgate Palmolive Canada
Executive Summary: Colgate-Palmolive Canada was subsidiary of Colgate-Palmolive, a large multinational with divisions in 58 countries. The Canadian subsidiary sales exceeded $250 million every year. It manufactures a range of household, health and personal care products. Among CPC various brands Arctic power and fab are laundry detergents. Product managers are assigned responsibility for specific brands, like Arctic power. Their overall goal was to increase profitability and sales. CPC now moved to regional brand strategy. For
Rating:Essay Length: 3,232 Words / 13 PagesSubmitted: April 13, 2010 -
Colgate Palmolive Case Report
Colgate-Palmolive (CP), the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product's introduction promised highly profitable returns, it also presented Colgate with a number of challenges including a significant financial investment, fierce competition, manufacturing limitations, and potential cannibalization. After assessing the company’s positioning in the market with the consumers perception
Rating:Essay Length: 1,302 Words / 6 PagesSubmitted: November 15, 2009 -
Colgate Palmolive Company - the Precision Toothbrush
Colgate Palmolive Company ЎV The Precision Toothbrush 1. The toothbrush market was divided into three segments: super-premium, professional, and value brushes. The retail prices for each segment by 1992 were as follows: „X Super-premium ЎV between $2.29 and $2.89 „X Professional ЎV between $1.59 and $2.09 „X Value ЎV averaged at $1.29 By 1992, super-premium brushes accounted for 35% of unit volume and 46% of dollar sales. Professional brushes accounted for 41% and 42%, and
Rating:Essay Length: 780 Words / 4 PagesSubmitted: November 22, 2009 -
Colgate Palmolive Pak Ltd. Business Policy
COMPANY BACKGROUND Colgate Palmolive (Pak) Limited (CPPL) is a joint venture of Colgate Palmolive Company USA, a global company operating in more than 200 countries. The company is a part of the Lakson Group of Companies in Pakistan. Colgate Palmolive owns a number of world-renowned brands in categories including Toothpaste, Toothbrushes, Soaps and Shampoos. Their specified fields of operations are: Oral care Fabric Care Household Surface Care Personal Care In Pakistan Colgate Palmolive is one
Rating:Essay Length: 1,825 Words / 8 PagesSubmitted: April 9, 2010 -
Collaboration Is Essential in Today's
1. Introduction It is argued that �the marketing domain is intrinsically one in which collaboration is not just desirable but indispensable’. However, according to the definition made by American Marketing Association (AMA), �marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders’ (http://www.marketingpower.com). In the definition, collaboration is not mentioned. Hence, why collaboration
Rating:Essay Length: 3,480 Words / 14 PagesSubmitted: February 3, 2010 -
Collaborative Principled Negotiation
Collaborative Principled Negotiation Introduction In the second half of the twentieth century , the rapid development of economy globalization and integration ,by promises of great benefits from free flow of people ,goods, services and capital, have mingled all countries and areas into one interdependent and interrelated body. Resolving political, especially economy disputes and conflicts by peaceful means based on equality and mutual benefit has prevailed in international affairs since countries started to view each other
Rating:Essay Length: 979 Words / 4 PagesSubmitted: May 22, 2010 -
Collateral Contract
COLATERAL CONTRACT Collateral contract is a concept which has gradually evolved since its inception. However, collateral contract has been applied in a limited fashion in Australia, compared to other jurisdictions. In this essay, I will argue that collateral contract has outlived it usefulness and currency in legal practice in Australia. To remain current, the broadening of its application is essential. To support my argument, I will discuss: • The concept of collateral contract; • When
Rating:Essay Length: 2,378 Words / 10 PagesSubmitted: December 11, 2009 -
Collecting Dust
There is a story that is often told about the collectibles market. The story is anecdotal so there’s no way to tell if it’s true, but as myth it is true enough to illustrate a common 21st Century idea. There are several versions of the story, the most common version runs roughly like this: A guy walked into a toy store and discovered that the store had three (sometimes four) models of a specific early
Rating:Essay Length: 250 Words / 1 PagesSubmitted: June 6, 2010 -
Collective Bargaining
Case 52 Company: Multi Clean Inc. Division of Hako Minutemen, Inc., Shoreview, Minnesota Union: International Association of Machine and Aerospace Workers - The company manufactured and distributed chemical cleaning and coating products for use with cleaning commercial floors, carpets, and other surfaces - In 1984, Hako, Minuteman Inc. acquired The Multi Clean Division from the H.B Fuller Company. - The grievant in this case, Roger Robek, was originally employed by H.B. Fuller on March 18,
Rating:Essay Length: 1,473 Words / 6 PagesSubmitted: April 6, 2010 -
Collective Bargaining Is Essential Component in Any Industrial Democracy
I. ESSAY ONE - Collective Bargaining is essential component in any industrial democracy. “Labor market” can be defined as the mechanism in which workers compete for jobs and employers compete for workers. In a labor market, wages, benefits and responsibilities of workers are bought and sold. Unlike traditional markets however, labor is not a good that can be differentiated by conventional rules of supply and demand. While workers are the suppliers and employers are the
Rating:Essay Length: 3,514 Words / 15 PagesSubmitted: November 26, 2009 -
College Career Outlook 2007
RUNNING HEAD: The 2007 College Graduate Career Outlook Shows Promise The 2007 College Graduate Career Outlook Shows Promise Monicia Porter Prairie View A & M University CNSL-5113 Fall 2007 The 2007 College Graduate Career Outlook Shows Promise For the fourth straight year, employers across all sectors of the economy have projected healthy increases in their hiring of new college graduates. Besides the increase in hiring, employers in all regions said they would increase starting salary
Rating:Essay Length: 565 Words / 3 PagesSubmitted: December 13, 2009 -
College Graduates’ Living Arrangements Are Dependent upon Income
COLLEGE GRADUATES’ LIVING ARRANGEMENTS ARE DEPENDENT ON INCOME College Graduates’ Living Arrangements are Dependent Upon Income Fantastic Student California Lutheran University March 1, 2019 ________________ Table of Contents Chapter 1: Background, Problem Statement, Research Question, Definitions, and Overview 3 Chapter 2: Review of the Literature 5 Chapter 3: Methodology 12 Table 3.1: Quantitative and Qualitative Variables Used in this Study 13 Table 3.2: Coding of Qualitative/Categorical Data 14 Chapter 4: Results of the Statistical Analysis
Rating:Essay Length: 7,127 Words / 29 PagesSubmitted: August 30, 2014 -
College Interview
College Student Interview Section I: Biographical Information Name: James Crawford Age: 19 years-old Phone: 321-452-9965 Email Address: kingjames165@aol.com College Attending: Valencia Community College Current Major: Hospitality and Tourism Your relationship with this person: Brother Section II: The Interview 1. James applied to 3 colleges: Valencia, University of Central Florida, and University of South Florida. Valencia and University of South Florida accepted him. He said he would not change what colleges or which colleges he applied
Rating:Essay Length: 606 Words / 3 PagesSubmitted: May 1, 2011 -
Colliers High Stool, a Purchasing Case Study
Key Problem: Improper and incomplete bidding policies and procedures by the purchasing department. Case Summary: In regards to purchase of 850 high stools of style ‘carter 816' there were no proper bidding procedures followed by the purchasing department. The closing date was not strictly followed. Revised bids were accepted before and after the actual closing date (April 23). Extending the closing date by favoring two suppliers, who are already supplying to Colliers. Due to the
Rating:Essay Length: 865 Words / 4 PagesSubmitted: June 19, 2010 -
Colorade Creative Music
Overview Darren Skanson, the CEO of Colorade Creative Music (CCM). As a lead classical guitar artist of Colorade Creative Music, he travels all over the country to perform light classical guitar and sell his line of CDs. He graduated in Moorhead State University with a BA in music and minor in Business in 1989. In 1993 Darren is hired by Malcolm Watson, the owner of Watson and Company, to be a guitarist. After DarrenЎ¦s college
Rating:Essay Length: 1,126 Words / 5 PagesSubmitted: December 3, 2009