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In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.

17,150 Essays on Business. Documents 2,971 - 3,000

  • Cola Wars - Pepsi V Coke Analysis

    Cola Wars - Pepsi V Coke Analysis

    Cola Wars Case Questions Jeff Cummins, Emily Flessas, Marly Messina, Jay Morrison 1. There are three major factors that have contributed to the historic profitability of the carbonated soft drink (CSD) industry. The first major influence is the breadth of distribution and innovative accessibility. With a variety of outlets to provide CSDs to customers, product awareness over the years has been high. Supermarkets account for nearly 33% of CSD distribution and serve as valuable outlets

    Essay Length: 1,713 Words / 7 Pages
    Submitted: April 9, 2017 By: jmudukes7
  • Cola Wars: Coca-Cola Vs. Pepsico

    Cola Wars: Coca-Cola Vs. Pepsico

    Cola Wars: Coca-Cola vs. PepsiCo The Coca-Cola Company has enjoyed a long and successful history; however, it has made mistakes. Though success has not always come easy or cheap, Coca-Cola has maintained a large loyal consumer base. As an icon in America and around the world, the company can be credited for listening to and catering to the requests and needs of its consumers. This is why its attempt to launch new flavors must be

    Essay Length: 1,376 Words / 6 Pages
    Submitted: April 27, 2010 By: Kevin
  • Cola Wars: For Coca-Cola’s Perspective

    Cola Wars: For Coca-Cola’s Perspective

    Cola Wars: For Coca-Cola’s Perspective Overview There is little doubt that the most spirited and intense competition in the beverage world is between Coca-Cola and Pepsi Co., the two main players in the carbonated soft drink (CSD) production market. The competition between the two giants has benefited not only the consumers but also the companies. By checking and challenging each other in the market, the competition has lead to improvement and diversification of products and

    Essay Length: 286 Words / 2 Pages
    Submitted: December 27, 2009 By: Wendy
  • Cold Calling Techniques

    Cold Calling Techniques

    COLD CALLING TECHNIQUES Effective cold calling techniques, tips and methods for selling and sales training Cold calling typically refers to the first telephone call made to a prospective customer. More unusually these days, cold calling can also refer to calling face-to-face for the first time without an appointment at commercial promises or households. Cold calling is also known as canvassing, telephone canvassing, prospecting, telephone prospecting, and more traditionally in the case of consumer door-to-door selling

    Essay Length: 257 Words / 2 Pages
    Submitted: December 12, 2009 By: Edward
  • Cold Case Solution

    Cold Case Solution

    Most ventures are started with what we know, who we are and who we know. This presents me with two opportunities. My unique knowledge, skills and relationships can lead to more unique ideas, and as such, everything I need already exists. To manage my current uncertainty, I need to focus on customers within my social network and area of professional expertise and not tie myself to any preconceived market for my idea – existing or

    Essay Length: 562 Words / 3 Pages
    Submitted: September 9, 2017 By: energizerbunnee
  • Cold Stone Creamery

    Cold Stone Creamery

    Introduction Our team has chosen to research the franchising of Cold Stone Creamery. The first thing that we had to do was find out what franchising really was. We all had a basic understanding of what franchising was and to become a franchisee, but after further research we realized there was a lot more that we didn’t know. We researched everything we could about Cold Stone Creamery. We conducted a survey to find out if

    Essay Length: 395 Words / 2 Pages
    Submitted: December 2, 2009 By: Mike
  • Cold-Drawn Steel

    Cold-Drawn Steel

    I. EXECUTIVE SUMMARY As an additional incentive for our customers to patronize our steel products, we have chosen to provide them special services, one of which is the cold-drawn steel. However, certain equipments are necessary to be able to produce such a product. At present, we have in our hands a 57-year old draw bench which has a bad reputation of consuming too much energy, of producing a lot of rejects and of needing too

    Essay Length: 532 Words / 3 Pages
    Submitted: December 6, 2009 By: Top
  • Colgate


    Executive summary: As customers become increasingly concerned about their oral health, toothbrush manufacturers make great efforts in rolling out product innovations to make functional and aesthetic changes. Without a super-premium product on its product line, Colgate should develop one to address customers’ needs which are missed by its competitors, such as gum care needs. As proved by present value calculation, Colgate should position its Precision brush as a mainstream product to achieve bigger market share

    Essay Length: 1,214 Words / 5 Pages
    Submitted: January 20, 2010 By: Jack
  • Colgate Case Study

    Colgate Case Study

    II. Situation Analysis A. The Industry 1. Definition of industry The purpose and main focus of the oral health care industry is to prevent teeth and gum diseases and to deliver cosmetic benefits. Examples of products in this industry include toothbrushes, toothpaste, dental floss, and mouth rinses. 2. History of Industry Toothbrushes first evolved in 3000 B.C., and advancements have continued ever since. Such advancements include the head shape, size, flexibility, bristle texture and type,

    Essay Length: 3,701 Words / 15 Pages
    Submitted: March 10, 2010 By: Wendy
  • Colgate Max Fresh: Global Brand Roll-Out

    Colgate Max Fresh: Global Brand Roll-Out

    Date: 6/10/2015 Subject: Colgate Max Fresh: Global Brand Roll-Out (Case 1) Colgate-Palmolive Company Current Marketing Strategy Review Since 1806, Colgate-Palmolive Company (CP) has experience success in every industry embarked upon. Nigel Burton, president of global oral care at CP, had only experienced three years of CP’s success and now faced the decisions of the upcoming Colgate Max Fresh (CMF) global launch. Both China’s and Mexico’s management did not test the marketing plan prior to submitting

    Essay Length: 1,162 Words / 5 Pages
    Submitted: July 18, 2015 By: Calvin Hill
  • Colgate Palmolive - the Precision Toothbrush

    Colgate Palmolive - the Precision Toothbrush

    1. What is changing in the toothbrush category? Assess Colgate Palmolive’s competitive position. Toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above all, properly. Along the way, they have built the U.S. oral care market into a $2.9 billion industry, changed the brushing habits of millions and turned the lowly toothbrush into a trendy lifestyle

    Essay Length: 1,633 Words / 7 Pages
    Submitted: January 23, 2010 By: Mike
  • Colgate Palmolive Canada

    Colgate Palmolive Canada

    Executive Summary: Colgate-Palmolive Canada was subsidiary of Colgate-Palmolive, a large multinational with divisions in 58 countries. The Canadian subsidiary sales exceeded $250 million every year. It manufactures a range of household, health and personal care products. Among CPC various brands Arctic power and fab are laundry detergents. Product managers are assigned responsibility for specific brands, like Arctic power. Their overall goal was to increase profitability and sales. CPC now moved to regional brand strategy. For

    Essay Length: 3,232 Words / 13 Pages
    Submitted: April 13, 2010 By: Mike
  • Colgate Palmolive Case Report

    Colgate Palmolive Case Report

    Colgate-Palmolive (CP), the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product's introduction promised highly profitable returns, it also presented Colgate with a number of challenges including a significant financial investment, fierce competition, manufacturing limitations, and potential cannibalization. After assessing the company’s positioning in the market with the consumers perception

    Essay Length: 1,302 Words / 6 Pages
    Submitted: November 15, 2009 By: Jack
  • Colgate Palmolive Company - the Precision Toothbrush

    Colgate Palmolive Company - the Precision Toothbrush

    Colgate Palmolive Company ЎV The Precision Toothbrush 1. The toothbrush market was divided into three segments: super-premium, professional, and value brushes. The retail prices for each segment by 1992 were as follows: „X Super-premium ЎV between $2.29 and $2.89 „X Professional ЎV between $1.59 and $2.09 „X Value ЎV averaged at $1.29 By 1992, super-premium brushes accounted for 35% of unit volume and 46% of dollar sales. Professional brushes accounted for 41% and 42%, and

    Essay Length: 780 Words / 4 Pages
    Submitted: November 22, 2009 By: Max
  • Colgate Palmolive Pak Ltd. Business Policy

    Colgate Palmolive Pak Ltd. Business Policy

    COMPANY BACKGROUND Colgate Palmolive (Pak) Limited (CPPL) is a joint venture of Colgate Palmolive Company USA, a global company operating in more than 200 countries. The company is a part of the Lakson Group of Companies in Pakistan. Colgate Palmolive owns a number of world-renowned brands in categories including Toothpaste, Toothbrushes, Soaps and Shampoos. Their specified fields of operations are: Oral care Fabric Care Household Surface Care Personal Care In Pakistan Colgate Palmolive is one

    Essay Length: 1,825 Words / 8 Pages
    Submitted: April 9, 2010 By: Mike
  • Collaboration Is Essential in Today's

    Collaboration Is Essential in Today's

    1. Introduction It is argued that �the marketing domain is intrinsically one in which collaboration is not just desirable but indispensable’. However, according to the definition made by American Marketing Association (AMA), �marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders’ ( In the definition, collaboration is not mentioned. Hence, why collaboration

    Essay Length: 3,480 Words / 14 Pages
    Submitted: February 3, 2010 By: Vika
  • Collaborative Principled Negotiation

    Collaborative Principled Negotiation

    Collaborative Principled Negotiation Introduction In the second half of the twentieth century , the rapid development of economy globalization and integration ,by promises of great benefits from free flow of people ,goods, services and capital, have mingled all countries and areas into one interdependent and interrelated body. Resolving political, especially economy disputes and conflicts by peaceful means based on equality and mutual benefit has prevailed in international affairs since countries started to view each other

    Essay Length: 979 Words / 4 Pages
    Submitted: May 22, 2010 By: bing
  • Collateral Contract

    Collateral Contract

    COLATERAL CONTRACT Collateral contract is a concept which has gradually evolved since its inception. However, collateral contract has been applied in a limited fashion in Australia, compared to other jurisdictions. In this essay, I will argue that collateral contract has outlived it usefulness and currency in legal practice in Australia. To remain current, the broadening of its application is essential. To support my argument, I will discuss: • The concept of collateral contract; • When

    Essay Length: 2,378 Words / 10 Pages
    Submitted: December 11, 2009 By: David
  • Collecting Dust

    Collecting Dust

    There is a story that is often told about the collectibles market. The story is anecdotal so there’s no way to tell if it’s true, but as myth it is true enough to illustrate a common 21st Century idea. There are several versions of the story, the most common version runs roughly like this: A guy walked into a toy store and discovered that the store had three (sometimes four) models of a specific early

    Essay Length: 250 Words / 1 Pages
    Submitted: June 6, 2010 By: Artur
  • Collective Bargaining

    Collective Bargaining

    Case 52 Company: Multi Clean Inc. Division of Hako Minutemen, Inc., Shoreview, Minnesota Union: International Association of Machine and Aerospace Workers - The company manufactured and distributed chemical cleaning and coating products for use with cleaning commercial floors, carpets, and other surfaces - In 1984, Hako, Minuteman Inc. acquired The Multi Clean Division from the H.B Fuller Company. - The grievant in this case, Roger Robek, was originally employed by H.B. Fuller on March 18,

    Essay Length: 1,473 Words / 6 Pages
    Submitted: April 6, 2010 By: Yan
  • Collective Bargaining Is Essential Component in Any Industrial Democracy

    Collective Bargaining Is Essential Component in Any Industrial Democracy

    I. ESSAY ONE - Collective Bargaining is essential component in any industrial democracy. “Labor market” can be defined as the mechanism in which workers compete for jobs and employers compete for workers. In a labor market, wages, benefits and responsibilities of workers are bought and sold. Unlike traditional markets however, labor is not a good that can be differentiated by conventional rules of supply and demand. While workers are the suppliers and employers are the

    Essay Length: 3,514 Words / 15 Pages
    Submitted: November 26, 2009 By: Mikki
  • College Career Outlook 2007

    College Career Outlook 2007

    RUNNING HEAD: The 2007 College Graduate Career Outlook Shows Promise The 2007 College Graduate Career Outlook Shows Promise Monicia Porter Prairie View A & M University CNSL-5113 Fall 2007 The 2007 College Graduate Career Outlook Shows Promise For the fourth straight year, employers across all sectors of the economy have projected healthy increases in their hiring of new college graduates. Besides the increase in hiring, employers in all regions said they would increase starting salary

    Essay Length: 565 Words / 3 Pages
    Submitted: December 13, 2009 By: Anna
  • College Graduates’ Living Arrangements Are Dependent upon Income

    College Graduates’ Living Arrangements Are Dependent upon Income

    COLLEGE GRADUATES’ LIVING ARRANGEMENTS ARE DEPENDENT ON INCOME College Graduates’ Living Arrangements are Dependent Upon Income Fantastic Student California Lutheran University March 1, 2019 ________________ Table of Contents Chapter 1: Background, Problem Statement, Research Question, Definitions, and Overview 3 Chapter 2: Review of the Literature 5 Chapter 3: Methodology 12 Table 3.1: Quantitative and Qualitative Variables Used in this Study 13 Table 3.2: Coding of Qualitative/Categorical Data 14 Chapter 4: Results of the Statistical Analysis

    Essay Length: 7,127 Words / 29 Pages
    Submitted: August 30, 2014 By: Carlos Camacho
  • College Interview

    College Interview

    College Student Interview Section I: Biographical Information Name: James Crawford Age: 19 years-old Phone: 321-452-9965 Email Address: College Attending: Valencia Community College Current Major: Hospitality and Tourism Your relationship with this person: Brother Section II: The Interview 1. James applied to 3 colleges: Valencia, University of Central Florida, and University of South Florida. Valencia and University of South Florida accepted him. He said he would not change what colleges or which colleges he applied

    Essay Length: 606 Words / 3 Pages
    Submitted: May 1, 2011 By: burningking
  • Colliers High Stool, a Purchasing Case Study

    Colliers High Stool, a Purchasing Case Study

    Key Problem: Improper and incomplete bidding policies and procedures by the purchasing department. Case Summary: In regards to purchase of 850 high stools of style ‘carter 816' there were no proper bidding procedures followed by the purchasing department. The closing date was not strictly followed. Revised bids were accepted before and after the actual closing date (April 23). Extending the closing date by favoring two suppliers, who are already supplying to Colliers. Due to the

    Essay Length: 865 Words / 4 Pages
    Submitted: June 19, 2010 By: Nar
  • Colorade Creative Music

    Colorade Creative Music

    Overview Darren Skanson, the CEO of Colorade Creative Music (CCM). As a lead classical guitar artist of Colorade Creative Music, he travels all over the country to perform light classical guitar and sell his line of CDs. He graduated in Moorhead State University with a BA in music and minor in Business in 1989. In 1993 Darren is hired by Malcolm Watson, the owner of Watson and Company, to be a guitarist. After DarrenЎ¦s college

    Essay Length: 1,126 Words / 5 Pages
    Submitted: December 3, 2009 By: Max
  • Columbia Hca Medicare Scandal

    Columbia Hca Medicare Scandal

    Case Study: Columbia / HCA and the Medicare Fraud Scandal Central Facts of the Case „X In 1997, Columbia/HCA Corporation was the largest health care company in the world „X In 1996, Columbia Hospital Corporation was named the Ў§Most Admired CompanyЎЁ by Fortune magazine „« Clearly they were a well-respected, well-trusted company not too long before they were raided, and during a time that they were under investigation (not known to the public at

    Essay Length: 1,056 Words / 5 Pages
    Submitted: January 19, 2010 By: David
  • Columbia Space Shuttle

    Columbia Space Shuttle

    The Columbia Space Shuttle disintegrated during its return to earth on February 1, 2003. The crew of seven astronauts died that day. As a result, the Columbia Accident Investigation Board (CAIB) was created to investigate the cause of the tragic accident. The exact cause of the of the accident was that the a piece of the foam insulating material from the external tank broke free and struck the leading edge of the shuttle’s wing which

    Essay Length: 1,073 Words / 5 Pages
    Submitted: December 26, 2009 By: Monika
  • Com 3068 - Disney Case Study

    Com 3068 - Disney Case Study

    COM 3068 Disney Case Even though I love Disney and would definitely be supporting building the Disney America theme park in Virginia, I don't think it will be beneficial for the company in the long term because the risk of Disney facing serious problems in the future outweighs the reason. If I was in Eisner's position I would end the Disney project. It seems like a wrong decision at first but there are lots of

    Essay Length: 756 Words / 4 Pages
    Submitted: November 8, 2015 By: Teona Petriashvili
  • Comcast Strategy

    Comcast Strategy

    1. Does Comcast’s strategy as described seem to be well matched to industry and competitive conditions? Comcast’s strategy focused on the following elements: • Technological Innovation: Through offering a wide range of services and features that no other provider offers. These features include: Voice Over IP Telephony, Video On demand with High Definition technology and advanced features such as recording and playing TV shows anytime and high speed internet reaching to 6 MB/S. • Strategic

    Essay Length: 371 Words / 2 Pages
    Submitted: January 4, 2010 By: Top
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