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In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.

17,255 Essays on Business. Documents 2,971 - 3,000

  • Coke and Pepsi Learn to Compete in India

    Coke and Pepsi Learn to Compete in India

    Section 1: During the 1900s and the beginning of the new millennium India's government had opened its doors wide open to foreign investors, but the Coca-Cola Corporation and PepsiCo experienced many difficult challenges. Both companies were engulfed with unexpected problems and difficult situations that led to the recognition that India's market was very different and special knowledge, skills and local expertise was needed to be obtained if the two companies were to succeed. As Ronald

    Essay Length: 1,048 Words / 5 Pages
    Submitted: April 27, 2011 By: phersonw
  • Coke and Pepsi Learn to Compete in India: Case Analysis 1

    Coke and Pepsi Learn to Compete in India: Case Analysis 1

    Coke and Pepsi Learn to Compete in India: Case Analysis 1 Pepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners, Voltas and Punjab Agro, forming "Pepsi Foods Ltd." Coca-Cola followed suit in 1990 with a joint venture with Britannia Industries India before creating a 100% owned company in 1993 and then ultimately aligning with Parle, the leader in the industry. As both companies would soon discover,

    Essay Length: 1,598 Words / 7 Pages
    Submitted: May 11, 2010 By: crazy
  • Coke Is Winning the War

    Coke Is Winning the War

    The question of who won the hundred-year war can be measured against market share and the company’s ability to dominate the value chain. We would argue that Coke is clearly victorious given its dominant global market share, and dominance of the value chain to help it sustain a competitive advantage. Coke’s dominant global market share is clearly evident on a number of fronts. By 1998 Coke controlled a 51% share of the worldwide market compared

    Essay Length: 411 Words / 2 Pages
    Submitted: December 11, 2009 By: Jack
  • Coke Marketing Plan for Line Extension

    Coke Marketing Plan for Line Extension

    Coke Bubbler: A Line Extension Business Definition: The Coca-Cola Company “exists to benefit and refresh everyone it touches (The Coca-Cola Company 1, p. 1).” To achieve this goal, Coke continually brings to market new products that address consumer interests, emphasizing both quality of products and emerging nutritional and taste features. To that end, Coca-Cola will introduce Coke Bubbler, a flavored tea-based beverage containing small “bubbles” or spheres of tapioca- or gelatin-based semi-solid flavors that

    Essay Length: 547 Words / 3 Pages
    Submitted: January 3, 2010 By: Anna
  • Coke Pepsi War

    Coke Pepsi War

    Coke has been leading the competition from 1998-2002 in terms of higher market capitalization, gross margin and net income. However, Pepsi was leading the fight in terms of growth in revenue and net income. However, Pepsi’s stock performed 45% better than Coke’s stock. Overall, Pepsi was a smaller company but it was growing faster than Coke. Coke had a strong foundation, however, their revenue during this period increased due to summer months artificially increasing the

    Essay Length: 1,001 Words / 5 Pages
    Submitted: December 24, 2009 By: Victor
  • Coke Vc Pepsi Marketing Survey

    Coke Vc Pepsi Marketing Survey

    BRANDING 1. What’s your view of the Coca-Cola brand? ? Very bad ? Bad ? Neutral ? Good ? Very Good 2. What’s your view of the Pepsi-Cola brand? ? Very bad ? Bad ? Neutral ? Good ? Very Good 3. What do you associate the brand Coca-Cola with? Strongly disagree Disagree Neither Agree Strongly Agree Advertising Cool Culture Friendly Innovative Pop Sports Traditional Trendy Youthful 4. What do you associate the brand Pepsi-Cola

    Essay Length: 299 Words / 2 Pages
    Submitted: April 24, 2010 By: Andrew
  • Coke Vs. Pepsi

    Coke Vs. Pepsi

    COKE vs. PEPSI Finance Case Write-up In this writing, we will discuss about WACC, EVA, their uses in evaluate a firm’s performance… and apply into a particular case of comparing performance of Coca Cola and Pepsi based on the past and forecasted data. 1.Definitions of EVA and its strengths and limitations Economic value added (EVA) has been getting plenty of attention in recent years as a new form of performance measurement. An increasing number of

    Essay Length: 704 Words / 3 Pages
    Submitted: January 22, 2010 By: Mike
  • Coke Vs. Pepsi Case Study

    Coke Vs. Pepsi Case Study

    Home > Free Essays & Book Reports > Marketing > Coke Vs. Pepsi Case Study Coke Vs. Pepsi Case Study Browse essays using search option Access free essay links resource page Need help with paper writing services? Bookmark our site for future reference Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued

    Essay Length: 625 Words / 3 Pages
    Submitted: May 6, 2010 By: Max
  • Coke Zero

    Coke Zero

    I. Introduction Nowadays a trend of shape concerned is very popular globally. Consumer tends to prefer and buying more of healthy product and also low/non calories products. Lifestyle of people changing from eating junk foods to low/non calories products even become a vegetarian. Not only shape concerned but some of a dangerous disease also cause from consuming sweet and high fat foods. Therefore marketers see this opportunity in the market and try to invent any

    Essay Length: 988 Words / 4 Pages
    Submitted: April 24, 2010 By: Yan
  • Cola


    3. What aspects of the traditional Disney theme park formula, in terms of park design and service design, might prove to be transferrable to Euro Disney, and which might prove to be specific to the United States and/or Japan? In general, what issues should a company think through before extending a successful service concept across cultural boundaries? 4. Assess the implementation of Euro Disney's service delivery system. What could the company have done differently? 5.

    Essay Length: 294 Words / 2 Pages
    Submitted: April 27, 2011 By: shtea12
  • Cola War Case

    Cola War Case

    introduction During the 1980s, Coca-Cola and Pepsi-Cola began an escalating campaign of mutually - targeted television advertisements which became known as the Cola Wars. This summary is based on the findings with respect to the following key aspects: Carbonated soft drinks industry’s structure, evaluation of driving change factors in this industry and finally analysis of key strategic factors it is faced with. Value Chain Analysis Analysis of the carbonated soft drink (CSD) industry shows that

    Essay Length: 1,270 Words / 6 Pages
    Submitted: March 26, 2010 By: Jessica
  • Cola Wars

    Cola Wars

    Cola Wars Continue: Coke and Pepsi in the Twenty-First Century I. Case issue: Implications of strategic rivalry on cola industry's structure and performance (See Exhibits 1 & 2 for analysis) A. Implications on structure of cola industry 1. Bottlers have been consolidated by concentrate producers (CP), placing smaller CPs at the mercy of Pepsi and Coca-Cola's distribution systems (See Exhibit 3) a. Making it tougher for smaller CPs like Cott Corporation to compete and leaving

    Essay Length: 389 Words / 2 Pages
    Submitted: February 8, 2010 By: Max
  • Cola Wars

    Cola Wars

    The Soft-drink Industry: Both concentrate producers (CP) and bottlers are profitable. These two parts of the industry are extremely interdependent, sharing costs in production, marketing and distribution—many of their functions overlap. The industry is already vertically integrated to some extent. This industry has been around for ages, and although consumer taste has changed over the years, the demand for carbonated soft-drinks has declined insignificantly. This industry as a whole generates positive economic profits. Rivalry: Revenues

    Essay Length: 466 Words / 2 Pages
    Submitted: February 18, 2010 By: Mikki
  • Cola Wars

    Cola Wars

    CASE STUDY MEMORANDUM Subject: COLA WARS For more then a century Coca-Cola and Pepsi Co, the two giants in carbonated soft drink production market (CSD), have been in intense competition for the ‘throat share’ of Americans. As the domestic market demand appeared to have plateaued, arena of this fierce competition was shifted to emerging nations and other major international markets. History shows that both giants benefited from the war that is still continuing. But does

    Essay Length: 670 Words / 3 Pages
    Submitted: March 29, 2010 By: Steve
  • Cola Wars

    Cola Wars

    Executive Summary We are going to show the Cola wars in the twenty-first century, this war started when Pepsi enter in the market (1983) when the incumbent Coca-Cola (Coke) was already there (1886). The soft drinks market it’s been here for a long time and will continue to exist, and will continue to be profitable and a relevant market all over the world. Both Coca-Cola and Pepsi are Carbonated Soft Drinks (CSD), and it’s relevant

    Essay Length: 1,457 Words / 6 Pages
    Submitted: April 5, 2010 By: Wendy
  • Cola Wars - Pepsi V Coke Analysis

    Cola Wars - Pepsi V Coke Analysis

    Cola Wars Case Questions Jeff Cummins, Emily Flessas, Marly Messina, Jay Morrison 1. There are three major factors that have contributed to the historic profitability of the carbonated soft drink (CSD) industry. The first major influence is the breadth of distribution and innovative accessibility. With a variety of outlets to provide CSDs to customers, product awareness over the years has been high. Supermarkets account for nearly 33% of CSD distribution and serve as valuable outlets

    Essay Length: 1,713 Words / 7 Pages
    Submitted: April 9, 2017 By: jmudukes7
  • Cola Wars Continue - Hbr Case Answers

    Cola Wars Continue - Hbr Case Answers

    1. Why, historically, has the soft drink industry been so profitable? Paradoxically, never-ending Cola Wars between Coke and Pepsi have been the primary cause of extraordinarily high profitability of soft drink industry. To be more specific, the lion’s share of market covered is the result of fierce competition between the two companies. First of all, they have spent a great deal of money on marketing or advertising of their soft drink products not only in

    Essay Length: 542 Words / 3 Pages
    Submitted: October 7, 2018 By: 건우 김
  • Cola Wars Continue: Coke and Pepsi in 2010

    Cola Wars Continue: Coke and Pepsi in 2010

    Cola Wars Continue: Coke and Pepsi in 2010 (HBS 711462) 1) Why, historically, has the soft drink industry been so profitable? Firstly, the soft drink industry has consisted of few major competitors, and there has not been fragmented competition within the industry. For example, Coca-cola’s imitators were barred from producing their versions of cola, which meant that there were few cola product substitutes that consumers could choose from. Hence, since consumers have few alternatives for

    Essay Length: 799 Words / 4 Pages
    Submitted: October 7, 2018 By: Tricia Tan
  • Cola Wars: Coca-Cola Vs. Pepsico

    Cola Wars: Coca-Cola Vs. Pepsico

    Cola Wars: Coca-Cola vs. PepsiCo The Coca-Cola Company has enjoyed a long and successful history; however, it has made mistakes. Though success has not always come easy or cheap, Coca-Cola has maintained a large loyal consumer base. As an icon in America and around the world, the company can be credited for listening to and catering to the requests and needs of its consumers. This is why its attempt to launch new flavors must be

    Essay Length: 1,376 Words / 6 Pages
    Submitted: April 27, 2010 By: Kevin
  • Cola Wars: For Coca-Cola’s Perspective

    Cola Wars: For Coca-Cola’s Perspective

    Cola Wars: For Coca-Cola’s Perspective Overview There is little doubt that the most spirited and intense competition in the beverage world is between Coca-Cola and Pepsi Co., the two main players in the carbonated soft drink (CSD) production market. The competition between the two giants has benefited not only the consumers but also the companies. By checking and challenging each other in the market, the competition has lead to improvement and diversification of products and

    Essay Length: 286 Words / 2 Pages
    Submitted: December 27, 2009 By: Wendy
  • Cold Calling Techniques

    Cold Calling Techniques

    COLD CALLING TECHNIQUES Effective cold calling techniques, tips and methods for selling and sales training Cold calling typically refers to the first telephone call made to a prospective customer. More unusually these days, cold calling can also refer to calling face-to-face for the first time without an appointment at commercial promises or households. Cold calling is also known as canvassing, telephone canvassing, prospecting, telephone prospecting, and more traditionally in the case of consumer door-to-door selling

    Essay Length: 257 Words / 2 Pages
    Submitted: December 12, 2009 By: Edward
  • Cold Case Solution

    Cold Case Solution

    Most ventures are started with what we know, who we are and who we know. This presents me with two opportunities. My unique knowledge, skills and relationships can lead to more unique ideas, and as such, everything I need already exists. To manage my current uncertainty, I need to focus on customers within my social network and area of professional expertise and not tie myself to any preconceived market for my idea – existing or

    Essay Length: 562 Words / 3 Pages
    Submitted: September 9, 2017 By: energizerbunnee
  • Cold Stone Creamery

    Cold Stone Creamery

    Introduction Our team has chosen to research the franchising of Cold Stone Creamery. The first thing that we had to do was find out what franchising really was. We all had a basic understanding of what franchising was and to become a franchisee, but after further research we realized there was a lot more that we didn’t know. We researched everything we could about Cold Stone Creamery. We conducted a survey to find out if

    Essay Length: 395 Words / 2 Pages
    Submitted: December 2, 2009 By: Mike
  • Cold-Drawn Steel

    Cold-Drawn Steel

    I. EXECUTIVE SUMMARY As an additional incentive for our customers to patronize our steel products, we have chosen to provide them special services, one of which is the cold-drawn steel. However, certain equipments are necessary to be able to produce such a product. At present, we have in our hands a 57-year old draw bench which has a bad reputation of consuming too much energy, of producing a lot of rejects and of needing too

    Essay Length: 532 Words / 3 Pages
    Submitted: December 6, 2009 By: Top
  • Colgate


    Executive summary: As customers become increasingly concerned about their oral health, toothbrush manufacturers make great efforts in rolling out product innovations to make functional and aesthetic changes. Without a super-premium product on its product line, Colgate should develop one to address customers’ needs which are missed by its competitors, such as gum care needs. As proved by present value calculation, Colgate should position its Precision brush as a mainstream product to achieve bigger market share

    Essay Length: 1,214 Words / 5 Pages
    Submitted: January 20, 2010 By: Jack
  • Colgate Case Study

    Colgate Case Study

    II. Situation Analysis A. The Industry 1. Definition of industry The purpose and main focus of the oral health care industry is to prevent teeth and gum diseases and to deliver cosmetic benefits. Examples of products in this industry include toothbrushes, toothpaste, dental floss, and mouth rinses. 2. History of Industry Toothbrushes first evolved in 3000 B.C., and advancements have continued ever since. Such advancements include the head shape, size, flexibility, bristle texture and type,

    Essay Length: 3,701 Words / 15 Pages
    Submitted: March 10, 2010 By: Wendy
  • Colgate Max Fresh: Global Brand Roll-Out

    Colgate Max Fresh: Global Brand Roll-Out

    Date: 6/10/2015 Subject: Colgate Max Fresh: Global Brand Roll-Out (Case 1) Colgate-Palmolive Company Current Marketing Strategy Review Since 1806, Colgate-Palmolive Company (CP) has experience success in every industry embarked upon. Nigel Burton, president of global oral care at CP, had only experienced three years of CP’s success and now faced the decisions of the upcoming Colgate Max Fresh (CMF) global launch. Both China’s and Mexico’s management did not test the marketing plan prior to submitting

    Essay Length: 1,162 Words / 5 Pages
    Submitted: July 18, 2015 By: Calvin Hill
  • Colgate Palmolive - the Precision Toothbrush

    Colgate Palmolive - the Precision Toothbrush

    1. What is changing in the toothbrush category? Assess Colgate Palmolive’s competitive position. Toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above all, properly. Along the way, they have built the U.S. oral care market into a $2.9 billion industry, changed the brushing habits of millions and turned the lowly toothbrush into a trendy lifestyle

    Essay Length: 1,633 Words / 7 Pages
    Submitted: January 23, 2010 By: Mike
  • Colgate Palmolive Canada

    Colgate Palmolive Canada

    Executive Summary: Colgate-Palmolive Canada was subsidiary of Colgate-Palmolive, a large multinational with divisions in 58 countries. The Canadian subsidiary sales exceeded $250 million every year. It manufactures a range of household, health and personal care products. Among CPC various brands Arctic power and fab are laundry detergents. Product managers are assigned responsibility for specific brands, like Arctic power. Their overall goal was to increase profitability and sales. CPC now moved to regional brand strategy. For

    Essay Length: 3,232 Words / 13 Pages
    Submitted: April 13, 2010 By: Mike
  • Colgate Palmolive Case Report

    Colgate Palmolive Case Report

    Colgate-Palmolive (CP), the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product's introduction promised highly profitable returns, it also presented Colgate with a number of challenges including a significant financial investment, fierce competition, manufacturing limitations, and potential cannibalization. After assessing the company’s positioning in the market with the consumers perception

    Essay Length: 1,302 Words / 6 Pages
    Submitted: November 15, 2009 By: Jack
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