Integrated Marketing Communication Essays and Term Papers
2,308 Essays on Integrated Marketing Communication. Documents 626 - 650 (showing first 1,000 results)
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A Success Story of Reliance Infocomm in a Mature Market
1. INTRODUCTION What kind of a company enters an industry with competitors already entrenched? Which ones actually succeed? The answer to both the questions is Reliance Infocomm now known as Reliance Communication. Reliance Infocomm is a confident and smart company that was able to enter a saturated and highly competitive industry, and emerge at the top. The cut-throat competition in the telecommunication sector of India posed a great threat to the development of Reliance Infocomm.
Rating:Essay Length: 2,229 Words / 9 PagesSubmitted: December 21, 2009 -
Global Communications Gap Analysis
Global Communications GAP Analysis Profitability for telecommunication companies has gotten very difficult as competition increased. The need for creative solutions to problems has become a must for companies to break free from the trend of decreasing stock prices. Global Communications (GC) is no exception to the hard times facing the telecom industry. This paper looks at the current problems for GC, the opportunities facing them to eliminate the problems, and finally the end-state goals of
Rating:Essay Length: 491 Words / 2 PagesSubmitted: December 21, 2009 -
Fascism and Communism
Although fascist and communist authoritarian regimes have manifested similarly in many countries, the two systems are ideologically opposed to each other. Historically, communism has earlier roots than fascism; as a general social, political, and economic system, communism characterized many pre-agricultural societies that were stateless. Many religious and utopian communities were also communist, based on their communal practices and ideals. However, as it is generally referred to today, communism stems from the socialist traditions codified by
Rating:Essay Length: 528 Words / 3 PagesSubmitted: December 21, 2009 -
Side by Side Comparison of Satellite Radio Deals Currently on the Market
Side by Side Comparison of Satellite Radio Deals Currently on the Market Currently there are 2 Major Players in the Satellite Radio Market. The current players are XM Satellite Radio and Sirius Satellite Radio. Below is a comparison to help you decide which one to buy for your car, boat, or home. *Updated Feb 1st, 2006* Comments, Updates or Suggestions should be posted to our new Forum Board Please visit our new BBS Forum.
Rating:Essay Length: 2,211 Words / 9 PagesSubmitted: December 21, 2009 -
Marketing New Business
The greatest accomplishment I have ever achieved in my life happened my sophomore year of high school on the football field. Going in to that season, I was the third string quarterback. I moved my way up to the second string position by week 4 and by week 5, I had become the starting quarterback due to an injury. We would not lose a game the rest of the season until our very last game
Rating:Essay Length: 516 Words / 3 PagesSubmitted: December 21, 2009 -
Marketing-Pizza Industry
Summary Microenvironment The four major competitors, Pizza-Hut, Papa John’s, Domino’s, and Little Ceasers are the market leaders in the take-out pizza industry. Having a strong brand equity in the take-out pizza industry allows a company to gain a significant advantage in the market. Customers in the take-out pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because
Rating:Essay Length: 3,416 Words / 14 PagesSubmitted: December 21, 2009 -
The Boffy Company Marketing
The Boffy Company is introducing a new product. Everyone is excited; developers have poured their hearts and souls into development, sales is excited about something new to talk to their customers about, executive management has high expectations of revenue and profit contributions from the product. Public relations will have a field day with the SA solenoids because it is a great product. Everything that the Boffy Company has produced in the past has been very
Rating:Essay Length: 436 Words / 2 PagesSubmitted: December 21, 2009 -
Community Service in East Africa-John Ahere
CHAPTER ONE 1.0. Introduction This report is about the Tanzania Red Cross written after community service fieldwork by eleven students from the East African Uongozi Institute, between 04th and 10th July , 2002. The Community service involved working with the Red Cross in the Dar es salaam International Trade Fair[DITF] which was on at the time and we were allocated to work at the Red Cross tents at the Fair ground to help administer first
Rating:Essay Length: 1,127 Words / 5 PagesSubmitted: December 21, 2009 -
Global Marketing Strategies
Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services
Rating:Essay Length: 1,795 Words / 8 PagesSubmitted: December 21, 2009 -
Mgt 330 - Verbal Communications and Facilitation
MGT330 Verbal Communications and Facilitation In today’s fast paced, high tech global market place, no business can exist and survive without communications inside its own boundaries or without interaction with third party businesses outside its doors. In order to accomplish its mission and to communicate strategic initiatives and directives to all employees, top management communicates to middle and first line managers, who in turn disseminate the information to each employee in the organization. Increased
Rating:Essay Length: 1,450 Words / 6 PagesSubmitted: December 21, 2009 -
Washington Mutual Marketing
Customers benefit from online marketing in many ways. It is interactive, immediate and provides access to an abundance of comparative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer relationship building, reduces costs, increases efficiency, provides more flexibility and is in the form of the Internet, a global medium that enables buyers and sellers in different countries to interact with each other in seconds. Businesses can conduct
Rating:Essay Length: 392 Words / 2 PagesSubmitted: December 21, 2009 -
Marketing Strategy
Weight? I’m on Atkins Target market: people who want to lose weight Positioning of Atkins: offers a motto what target consumers desire for losing weight. He says” By reducing carbohydrates, our body begins to burn fats and eventually you begin to lose weight”. Atkins’ competition in this market is between some businesses that also encourage different strategies for losing weight such as diet pill and prescription sellers. In this case study, there were also some
Rating:Essay Length: 464 Words / 2 PagesSubmitted: December 21, 2009 -
Global Communications
Since the past century, many organizations are facing a phenomenon called globalization. The term globalization refers to the movement of people (labor) and knowledge (technology) across international borders. (International, http://www.imf.org/external/np/exr/ib/2000/041200.htm, p1). Global Communications is in the telecommunications industry, and as any organizations within this industry, it is facing too much competition. To address this issue, Global Communication is planning to introduce new services to its small business and to globalize. This business initiative was created
Rating:Essay Length: 1,785 Words / 8 PagesSubmitted: December 22, 2009 -
Smaller Learning Communities
Persuasive Essay Smaller Learning Communities In schools around the country many children are getting a better education. This is because in January of 2002, President George W. Bush signed the No Child Left Behind Act of 2001. This act ensures that Smaller Learning Communities will continue to assist the large public high schools. Today, Smaller Learning Communities will become a very successful program because of teacher to student relationships, student achievement and the programs general
Rating:Essay Length: 365 Words / 2 PagesSubmitted: December 22, 2009 -
Managerial Communication
Table of Contents 1. What Is Managerial Communication? 2 1.1 Organizational Communication 3 1.1.1 Methods To Effective Organizational Communication 4 1.1.2 Barriers of Organizational Communication And How To Overcome Them? 5 1.1.3 Benefits of Effective Organizational Communication 7 1.2 Interpersonal Communication 7 1.2.1 Methods of effective Interpersonal communication 7 1.2.2 Key Functions of Interpersonal Communication 8 2. Conclusion 9 References 11 1. What Is Managerial Communication? Managerial communications involves gathering important information from both
Rating:Essay Length: 1,978 Words / 8 PagesSubmitted: December 22, 2009 -
Community
Community When community comes to mind, it reminds me of my own residence of living which encompasses the people, the parks, the REC centers and so on. But if the deeper meaning of community is searched, it seems to be more specific than just theses things. For example, there are communities that separate themselves from the rest of society and are distinguished by certain characteristics of mannerisms. Some of these groups could be considered cults,
Rating:Essay Length: 658 Words / 3 PagesSubmitted: December 22, 2009 -
Marketing Strategy of Shopping Center
Executive Summary: This study examines the characteristics, needs and shopping behaviors of residents of Mount Vernon and presents an effective marketing strategy for leasing four store-fronts in the new strip-shopping center to the right occupants for their businesses. The shopping center is located in a community that reflects typical small town of high school-educated, downscale to lower-mid income groups with modest housing. Analysis of the characteristics of the shopping center's prospective customers indicates five distinct
Rating:Essay Length: 263 Words / 2 PagesSubmitted: December 22, 2009 -
Marketing Example of Coca Cola and Pepsi
Marketing is a very valuable part of a business; some of the most popular examples of companies who use marketing everyday to help boost sales are McDonald’s, Coca-Cola, Pepsi, and M&M’s. These companies are coming up with new ideas everyday to make the pubic what to buy their products. We know these advertisements and love them. I will discuss some of these examples of marketing and explain why I think marketing is so important. I
Rating:Essay Length: 643 Words / 3 PagesSubmitted: December 22, 2009 -
Intercultural Communication in the Workplace Paper
Intercultural Communication in the Workplace Paper University of Phoenix Cultural Diversity / SOC 315 Mary Hamilton July 27, 2006 Week Three Intercultural Communication in the Workplace Elaine Winters, a noted subject matter expert on Cultural differences and awareness says, “Few people seem to feel the need to truly face the underlying issues that cloud even the simplest of delicate, and frequently confusing, cross-cultural interactions.” There is no doubt as to the many cultural groups around
Rating:Essay Length: 977 Words / 4 PagesSubmitted: December 22, 2009 -
Marketing Analysis - Krispy Kreme
Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company
Rating:Essay Length: 1,615 Words / 7 PagesSubmitted: December 22, 2009 -
International Marketing
1.0 Executive Summary Saturation of Walkers Snack Foods home market in the UK has encouraged the company’s Executive Directors to examine the option of launching internationally. After analysing the internal and external environment, the decision was taken to launch the Walkers’ brand into East China. China was identified as a significant growth market for foreign branded snack foods. Walkers has put in place a plan to enter the market through Foreign Direct Investment with the
Rating:Essay Length: 743 Words / 3 PagesSubmitted: December 22, 2009 -
Evaluation of a Mental Health Treatment Court with Assertive Community Treatment
Evaluation of a Mental Health Treatment Court with Assertive Community Treatment 1. This article studied the effect of Assertive Community Treatment (ACT) versus Treatment as Usual (TAU) on the life satisfaction ratings, psychological distress, level of functioning, substance use issues, and criminal activity of mentally ill residents of the Santa Barbara County Jail. The study administered four instruments to measure these variables. They used the Behavioral and Symptom Identification scale, the Lehman Quality of Life
Rating:Essay Length: 529 Words / 3 PagesSubmitted: December 22, 2009 -
Regional Integration
Abstract Traditional international trade involves a complex system of trade barriers to ensure the protection of domestic industry and its workers interests. The trade impediments and subsidies include protective tariffs, import quotas, non-tariff barriers such as licensing, and export subsidies. Originally, a country’s economy acted independently of other nations. The growing trend ever since the establishment of GATT in 1947 is globalization. Introduction In globalization, a country acts as a part of a free trading
Rating:Essay Length: 1,355 Words / 6 PagesSubmitted: December 23, 2009 -
Dimensions of Culture Values and Communication
Running head: Dimensions of Culture, Values, and Communication Dimensions of Culture, Values, and Communication Bob Dussault University of Phoenix Abstract The author will examine culture, values and communication by exploring his own experiences. Experiences reviewed are feeling at odds with a cultural norm, perceptions regarding a group that are excluded from the dominant culture, and situations where being categorized as a cultural outsider might provide benefit. Dimensions of Culture, Values, and Communication Communication, as defined
Rating:Essay Length: 888 Words / 4 PagesSubmitted: December 23, 2009 -
Communication Between Men and Women
There is a large problem when it comes to communication between men and women, whether it is between children, teenagers, or adults; because of a cross gender society. Once both sides understand this “cross-culture communication” problem, so that no gender is blamed, improvement will naturally occur. Deborah Tannen, is an award winning writer and a best selling author for her eccentric essays based on differences of male and female conversations. In the essay, “Sex,
Rating:Essay Length: 884 Words / 4 PagesSubmitted: December 23, 2009