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1,672 Essays on Internet Marketing. Documents 151 - 175 (showing first 1,000 results)

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Last update: August 8, 2014
  • Southwest Airlines: How one Airline Positions Itself in a Competitive Market

    Southwest Airlines: How one Airline Positions Itself in a Competitive Market

    Business Essentials-Unit 4 April 17, 2004 Southwest Airlines: How One Airline Positions Itself in a Competitive Market Southwest Airlines is a different kind of airline. It has positioned itself in this manner from inception in 1971. It has defined both its internal and external customers and is committed to them as a business. More importantly, this company has taken on the concept of keeping its employees happy and it will have good outcomes. This

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    Essay Length: 808 Words / 4 Pages
    Submitted: November 20, 2009 By: Fonta
  • Internet Security Systems

    Internet Security Systems

    According to a 2002 survey by the FBI, "the threat from computer crime and other information security breaches continues unabated and...the financial toll is mounting." Some disturbing statistics include: * 90 percent of those responding had at least one security problem. * 85 percent had detected viruses on their computers. * 80 percent said that they had lost money due to a security problem. * percent reported frequent online attacks. Financial losses from

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    Essay Length: 1,062 Words / 5 Pages
    Submitted: November 20, 2009 By: July
  • Marketing Audit Approach

    Marketing Audit Approach

    STEP 1: DEFINE THE PROBLEM The research objectives are specific, measurable goals the decision makers seek to achieve in solving a problem. Typical marketing objectives are increasing sales and profits, discovering what consumers are aware of and want, and finding out why a product isn’t selling well. In setting these research objectives, marketers have to be clear on the kind of research they are about to do. The three kinds of research, with examples explained

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    Essay Length: 499 Words / 2 Pages
    Submitted: November 20, 2009 By: Stenly
  • Marketing Mix

    Marketing Mix

    Marketing Marketing to organizations can be a catapult to success or can be a detriment to success. People’s perceptions of marketing can very depending upon who you talk to. Engineers might think that there is no need for marketing because the product will sell without fancy packaging and advertising. Operations may feel that marketing is just another expense that the organization must bear to keep product flowing through the factory. People may only understand marketing

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    Essay Length: 998 Words / 4 Pages
    Submitted: November 20, 2009 By: Tasha
  • Internet Auctions and Their Economic Leverage

    Internet Auctions and Their Economic Leverage

    Internet Auctions and their Economic leverage Table of content: 1. Introduction 2. Internet auctions 2.1 Electronic marketplaces 2.2 The process of price determination 2.3 Impact on supply and demand 3. Benefits and disadvantages 3.1 The results for supplier and consumer surplus 3.2 Opportunities of fraud 4. Conclusion 5. References 6. Figures 1.Introduction In recent years the availability of the internet has increased at a rapid pace and almost everyone in the western world has now

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    Essay Length: 2,423 Words / 10 Pages
    Submitted: November 20, 2009 By: David
  • Defining Marketing

    Defining Marketing

    Defining Marketing Paper What exactly Marketing is and why is it so very important for the success of organizations? This paper will define this writer’s perception of marketing as well as discuss some well established definitions of marketing. This paper will also explain the importance of marketing has to organizational success. Personal Definition of Marketing My understanding of marketing is primarily about the advertising and promotional side of the goods or services for the company’s

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    Essay Length: 835 Words / 4 Pages
    Submitted: November 20, 2009 By: Mike
  • How Can Tour Operators Use the Internet to Overcome the Problems of Intangibility and Perishability in Selling Holiday Packages?

    How Can Tour Operators Use the Internet to Overcome the Problems of Intangibility and Perishability in Selling Holiday Packages?

    Tourism is an information-intensive industry and is said to hold together different components belonging to the travel industry, such as airlines, travel agencies, attractions, car rental and several other aspects (Poon, 1993). The main objective of a tour operator is to combine these components to create a holiday package. With the advent of the internet, tour operators can now expand their activities and make available relevant information, conquering new customers (Wyner, 2000). However, in order

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    Essay Length: 1,012 Words / 5 Pages
    Submitted: November 20, 2009 By: Kevin
  • Investigate a Current Multimedia - Internet Technique

    Investigate a Current Multimedia - Internet Technique

    .0 Title “Investigate a current multimedia/Internet technique” 2.0 Terms of Reference European Sales Engineer with JS Controls has been approached by the Sales Director Lucy Smith to investigate the conversion of the company’s catalogue (published in 4 languages) to CD format. The report will analyse the following areas: • Present businesses/homes which have Computers • Cost of producing the Catalogue. • Updating the catalogue with the amendments twice yearly. • Production in 4 languages. 3.0

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    Essay Length: 740 Words / 3 Pages
    Submitted: November 20, 2009 By: Jessica
  • Zehrs Market

    Zehrs Market

    Zehrs Markets From Wikipedia, the free encyclopedia (Redirected from Zehrs) Jump to: navigation, search Zehrs Type Public Founded Kitchener, Ontario, 1950 Headquarters Ontario, Canada Industry Supermarket Products Presidents Choice Website www.zehrs.ca Zehrs Markets, or simply Zehrs, is a chain of grocery stores located in southwestern Ontario, Canada. The chain contains over sixty locations and is a part of Loblaw Companies Limited. The first store was started by Emory Zehr and his sons in Kitchener, Ontario

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    Essay Length: 415 Words / 2 Pages
    Submitted: November 20, 2009 By: Jack
  • Dangers of the Internet

    Dangers of the Internet

    Along with risks such as identity theft and computer fraud, there are risks to very naпve and innocent children of America. The Supreme court in 1997 stated “the content on the internet is as diverse as human thought.” As it should be since all of the information out there is derived from human thoughts and ideas. Not all human thoughts are meant for the eyes and ears on children though. “One in five children using

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    Essay Length: 637 Words / 3 Pages
    Submitted: November 21, 2009 By: Top
  • Global and Domestic Marketing Decisions

    Global and Domestic Marketing Decisions

    Global and Domestic Marketing Decisions Many organizations conduct both domestic and global marketing decisions on a daily basis. Wal-Mart is an organization that is familiar with the high-level domestic and global environmental factors that may influence the marketing decisions. Technology plays an important part in the decision making for all organizations. Using the internet to generate international sales in countries that are not going through a downturn opens up many opportunities. Social responsibility and ethics

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    Essay Length: 442 Words / 2 Pages
    Submitted: November 21, 2009 By: Victor
  • Internet Exploration Project: Search Engine Analysis

    Internet Exploration Project: Search Engine Analysis

    Comparison of Search Engines: Altavista, Yahoo, and Excite Internet Exploration Project: Search Engine Analysis Introduction The use of search engines on the Internet is a very significant aspect towards attaining information ranging from research purposes, like stock quotes, to daily use such as the weather in your hometown. The ability to find information on these engines all depend on experience, knowledge of certain search techniques, and remembering the strengths and advantages of each engine for

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    Essay Length: 1,491 Words / 6 Pages
    Submitted: November 21, 2009 By: Fatih
  • Marketing Audit Project/keebler Company

    Marketing Audit Project/keebler Company

    Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking natural conversation to provide recipes based on a person’s stated preferences and mood. Moreover, the program was created by Active Buddy, which has launched other interactive agents such as: Smarter Child, Austin Powers and Elle Girl Buddy (Keebler Recipe Tool. Com). In addition, Keebler made the decision to purse an

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    Essay Length: 3,840 Words / 16 Pages
    Submitted: November 21, 2009 By: Yan
  • Contrl of Internet Technologies

    Contrl of Internet Technologies

    CONTROLLING INTERNET TECHNOLOGIES IN B2B RELATIONSHIPS In the years 1999 and 2000, the prospects for B2B e-commerce were very rosy. For example, in June 2000, Jupiter Communications’ forecast called for more than $6 trillion in online B2B, representing 42% of total US B2B non-service spending (Pastore 2000). Their forecast was based on an expectation that online volume would grow 20-fold between 2000 and 2005, opening the doors for new business models such as Internet markets

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    Essay Length: 615 Words / 3 Pages
    Submitted: November 21, 2009 By: July
  • Iternational Marketing

    Iternational Marketing

    Running Head: International Marketing International Marketing International Marketing In a world where consumer demands change as quickly as advances in technology and communication, it is no wonder that companies are entering into a global market. In order for companies to stay on top and be the best in their industry, it is no longer enough to exclusively sell to a domestic market. The real challenge for companies remains in their ability to successfully market their

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    Essay Length: 1,925 Words / 8 Pages
    Submitted: November 21, 2009 By: Top
  • Security on the Internet

    Security on the Internet

    Security on the Internet Today's information is highly interconnected by the internet. With this interconnection of computer systems through the internet comes computer crime. Breaking into computer systems, damaging information, and stealing information, more commonly known as hacking, has become extremely common on the internet. As hacking becomes more frequent, and as some would say, more of a problem, should we consider hacking a criminal activity? Information from across the world is stored on computer

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    Essay Length: 1,607 Words / 7 Pages
    Submitted: November 21, 2009 By: Janna
  • Maruti - a Leader of Indian Car Market

    Maruti - a Leader of Indian Car Market

    CSAE STUDY : MARUTI (I) LTD. A LEADER OF INDIAN CAR MARKET By- V. K. S. Bankoti Industry Overview The de-licensing of auto industry in 1993, however, opened the gates to international automakers into the country with an idea to tap the large population base in India. Car sales managed to cross the 500,000 mark in 1999. Year 2001 was a spate of new vehicle launches as well as controversies, financial troubles, mergers and shutdowns

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    Essay Length: 4,593 Words / 19 Pages
    Submitted: November 21, 2009 By: July
  • New Marketing Manager

    New Marketing Manager

    New Marketing Manager This situation represents possibly the representativeness heuristic, with using the A, B and C's. A is representing a woman, B is representing a Hispanic and C is putting them both into a classification. I feel that my co-worker either does not want a woman in the position, or a person of a Hispanic descendant, or possibly both. Unfortunately, the perfect candidate is both. She has a Master Degree in business, along with

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    Essay Length: 579 Words / 3 Pages
    Submitted: November 21, 2009 By: Jack
  • Market Resarch for Toys Industry

    Market Resarch for Toys Industry

    TABLE OF CONTENTS Executive summary 3 Description of one target market and buyer behavior 4 Perceptual Map 5 Marketing Objective 6 Positioning the product 6 Product strategy 6 Place strategy 7 Price strategy 8 Promotion strategy 9 Advertisement 10 Appendix A 11 Appendix B 13 Appendix C 13 EXECUTIVE SUMMARY Product type: The product for this project is interactive and programmed toy/bear for children. The name is Bozzy Toy Company: The Company chosen for producing

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    Essay Length: 2,682 Words / 11 Pages
    Submitted: November 21, 2009 By: Kevin
  • Case Study Iv: Internet Gambling

    Case Study Iv: Internet Gambling

    Running head: CASE STUDY IV: INTERNET GAMBLING CASE STUDY IV: Internet Gambling May 6, 2006 This document will inform you about the history of internet gambling, the existing issues, and a number of concerns involved with online gambling. Prior to the launching of the World Wide Web in 1993 which changed the setting of gambling, people had to travel great distances to gamble. The world's first virtual online casino, Internet Casinos, Inc. (ICI) commenced operation

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    Essay Length: 1,442 Words / 6 Pages
    Submitted: November 22, 2009 By: Anna
  • Censorship on the Internet

    Censorship on the Internet

    During the past decade, our society has become based solely on the ability to move large amounts of information across large distances quickly. Computerization has influenced everyone's life. The natural evolution of computers and this need for ultra-fast communications has caused a global network of interconnected computers to develop. This global net allows a person to send E-mail across the world in mere fractions of a second, and enables even the common person to access

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    Essay Length: 2,790 Words / 12 Pages
    Submitted: November 22, 2009 By: Anna
  • Marketing Environment of Asia Life

    Marketing Environment of Asia Life

    7.0 Marketing Environment 7.1 Microenvironment This environment consists of smaller and more immediate factors that affect Asia Life’s business operations. The environments that influence Asia Life directly will be marketing intermediaries and competitors. 7.1.1 Marketing intermediaries Asia Life’s servicing agents stand a great role in the company. They are the one who help the company to promote, sell and distribute products to the client. As a matter of fact, Asia Life will conduct a seminar

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    Essay Length: 718 Words / 3 Pages
    Submitted: November 22, 2009 By: Edward
  • International and Domestic Marketing Comparison Paper: India and the United States

    International and Domestic Marketing Comparison Paper: India and the United States

    International and Domestic Marketing Comparison Paper: India and the United States Introduction Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the

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    Essay Length: 1,396 Words / 6 Pages
    Submitted: November 22, 2009 By: Jessica
  • Marketing Plan

    Marketing Plan

    This is a new millenium will we bring back old tragedies? Torn between Heaven and Hell I feel the world trappin' me. Sappin' me and my soul this Hell is so cold. Fake prophets walk amoung us some don't know. Church bombings, school shootings, and you don't wanna leave? Heaven's a far better place that some of us won't see. I try to be the best person that I can. It's hard with 2 strikes

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    Essay Length: 402 Words / 2 Pages
    Submitted: November 22, 2009 By: Kevin
  • Marketing Management

    Marketing Management

    We are at the end of AIU Brainstorming conference has been going over all of the elements necessary for a Marketing Plan. Within this marketing plan we will discuss all topics which include their Objectives and Mission Statement, Customer Targets, Competitor Targets, Product/ Service Features, Core Strategy, Marketing Mix (Communication and Promotion), prices, Product Policy, Channels of Distribution, and Customer Relationship Management. Objectives and Mission statement Our mission is to meet and exceed our customer's

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    Essay Length: 540 Words / 3 Pages
    Submitted: November 22, 2009 By: Edward

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