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Last update: July 10, 2014
  • Celebrities Marketing

    Celebrities Marketing

    Celebrity Marketing Assignment Objective Describe how Celebrities can be used as a reference group for different types of consumers. When does it make sense for marketers to use celebrities in their marketing strategies? Use ads to demonstrate how celebrities have been effectively used. Celebrity Endorser: What and Why? Credibility is the basic source of the endorser and it is created by transfer of meaning to the audience. Some companies in the world want to create

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    Essay Length: 2,004 Words / 9 Pages
    Submitted: November 15, 2009 By: David
  • Guerrilla Marketing

    Guerrilla Marketing

    GUERRILLA MARKETING Guerrilla marketing is a fast-growing unconventional way of performing marketing activities on a very low budget. Jay Conrad Levinson is its “creator”, and has influenced many companies into implementing this into their regular marketing criteria. Guerrilla marketing is a great way to introduce a new company or product and also is best for smaller businesses. In my personal opinion I think it has a very strong impact in today’s society. Mostly due to

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    Essay Length: 483 Words / 2 Pages
    Submitted: November 15, 2009 By: Anna
  • Coke Vs Pepsi Fighting for Foreign Markets

    Coke Vs Pepsi Fighting for Foreign Markets

    Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they

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    Essay Length: 3,287 Words / 14 Pages
    Submitted: November 15, 2009 By: Jessica
  • Marketing Plan - New Nivea Product

    Marketing Plan - New Nivea Product

    Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: November 15, 2009 By: David
  • Online Marketing in Sri Lanka

    Online Marketing in Sri Lanka

    I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 15, 2009 By: Fatih
  • Seven Rules for Observational Research

    Seven Rules for Observational Research

    Seven rules for observational research: how to watch people do stuff Observational research, ethnography, or, in plain English, watching people do stuff, seems to be hot these days. Newsweek touts it ("Enough Talk," August 18, 1997), which means it's getting to be mainstream, but I find that a lot of clients aren't very comfortable with it. Certainly, compared to traditional focus groups, mini-groups, or one-on-one interviews, observational research accounts for a pitiably small portion of

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    Essay Length: 2,976 Words / 12 Pages
    Submitted: November 15, 2009 By: Stenly
  • Marketing Plan - Microfreeze

    Marketing Plan - Microfreeze

    Executive Summary The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp,

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    Essay Length: 2,700 Words / 11 Pages
    Submitted: November 15, 2009 By: Bred
  • Principles of Marketing

    Principles of Marketing

    The management of the hotel wants to know the opinions of his guests on what facilities he needs to improve and so he can find out what type of customers use his hotel. The research method employed was that of focus groups and questionnaires. Focus groups are small groups selected from border population and interviewed through facilitator-led discussions, for opinions and emotional responses about a particular subject. Focus groups are a common market research tool.

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 15, 2009 By: Edward
  • Stem Cells: The Holy Grail of Medical Research

    Stem Cells: The Holy Grail of Medical Research

    Few scientific issues in recent years have managed to draw as much attention, both scientific and otherwise, than stem cell research. I was first introduced to the term ‘stem cells’ when I was in high school, and since then, I have had a keen interest in the direction science is taking them. When considering medical research as a whole, stem cells appear to have the makings of a 21st century medical revolution a la discovery

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    Essay Length: 280 Words / 2 Pages
    Submitted: November 15, 2009 By: Anna
  • Research Skills Activity

    Research Skills Activity

    Research Skills Activity 1. Diversity Issues in workplace teams. Jan. 28--When former U.S. Department of Labor Director Alexis Herman spoke in Columbia in October, she encouraged several hundred listeners to embrace diversity in the workplace. Reference Citation: Friedman, S. (2002). Many Issues Are Involved in Creating Diversity in Columbia, Mo., Workplaces. Knight Ridder Tribune Business News. p. 1. Retrieved on June 2, 2005 from ProQuest database. 2. Case Studies in Object Oriented Programming The subject

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    Essay Length: 256 Words / 2 Pages
    Submitted: November 16, 2009 By: regina
  • Strategic Marketing for Sri Lanka Airlines

    Strategic Marketing for Sri Lanka Airlines

    This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market

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    Essay Length: 377 Words / 2 Pages
    Submitted: November 16, 2009 By: Vika
  • Immigrants Displacing Young Labor?

    Immigrants Displacing Young Labor?

    FUNCTIONALIST STANDPOINT: From a functionalist standpoint, these immigrants are a part of our society that provides a vital function in the workforce which is contributing to our societies’ equilibrium. A functionalist would say that without the fulfillment of this groups function, our society would come to an unbalance resulting in a sort of chaos. These immigrants often labor in jobs which teens, young adults, and most U.S. born workers do not want because of interests

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    Essay Length: 342 Words / 2 Pages
    Submitted: November 16, 2009 By: regina
  • The Research Process

    The Research Process

    Processes of research by Jonathan Guy In this essay I will outline the primary methods of conducting research, their advantages and disadvantages and will outline where they are best utilised. In addition to this, I will select certain methods of research that I believe will be applicable to my own dissertation and state why I will use those particular methods to conduct my own research. The first question we should ask is what is research?

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    Essay Length: 2,689 Words / 11 Pages
    Submitted: November 16, 2009 By: Mike
  • Cell Phone Industry Research

    Cell Phone Industry Research

    I. Problem Definition Cell phones have fast become common place and rarely do you find a person without one. In June of 2002 ‘62% of Americans owned a cell phone, up from 55% in 2000.’ (Fetto 2002) As competition increases among phone manufacturers, they continue to add options in hopes to increase their market share. A phone is no longer a phone as manufacturers add features like cameras and video. Even something as simple as

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 16, 2009 By: Tommy
  • Ebay Marketing

    Ebay Marketing

    eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: November 16, 2009 By: Tommy
  • Mba 520 - Leadership and Change Management Research

    Mba 520 - Leadership and Change Management Research

    Leadership and Change Management Research MBA/520 Transformational Leadership February 28, 2008 Leadership and Change Management Research The learning organization proactively creates, acquires, and transfers knowledge and that changes behavior on the basis of new knowledge and insights. Learning organizations actively try to infuse their organizations with new ideas and information. This is accomplished by constantly scanning external environments, hiring new talent and expertise when needed, and by devoting significant resources to train and develop their

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    Essay Length: 2,745 Words / 11 Pages
    Submitted: November 16, 2009 By: Vika
  • Research Term Paper - the Life of Kurt Vonnegut Jr.

    Research Term Paper - the Life of Kurt Vonnegut Jr.

    The Life of Kurt Vonnegut Jr. Kurt Vonnegut Jr. is a famous American author “known for works blending satire, black comedy, and science fiction” (Kurt Vonnegut). Although Kurt Vonnegut is most widely known as a science fiction writer, what if his readers knew that he didn’t consider himself that at all? He once said he “learned from the reviewer” that he was a science fiction writer. Regardless of what Kurt Vonnegut considers himself, he is

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    Essay Length: 1,819 Words / 8 Pages
    Submitted: November 16, 2009 By: Fonta
  • Marketing Plan: Power Shirts

    Marketing Plan: Power Shirts

    Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,

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    Essay Length: 1,346 Words / 6 Pages
    Submitted: November 17, 2009 By: Bred
  • Gap Analysis - Marketing

    Gap Analysis - Marketing

    Apply Gap analysis model to a Fine Dining Restaurant or Hotel Service used by you as a customer. Gap analysis is done to map the gap which exits between implied & specified customer requirements and existing process In a restaurant, in Gurgaon, we went in to have lunch. The restaurant was a well heeled restaurant and the prices indicated that it certainly was catering to the upper to upper middle class. A study of the

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    Essay Length: 257 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren’t mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a

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    Essay Length: 1,187 Words / 5 Pages
    Submitted: November 17, 2009 By: Kevin
  • Singtel Broker Report Asian Capital Markets October 2007

    Singtel Broker Report Asian Capital Markets October 2007

    Singapore Telecommunications SingTel Ltd Reuters: STEL.SI Bloomberg: ST SP Exchange: STI Ticker: SGT.SG Regional growth attraction BUY Singtel Performance Highlights SingTel reported 1Q operating revenue of S$3,567m (+10.5% yoy) and net profit of S$927m (+10.4% yoy). Moreover, EBITDA increased to S$1,769m (+9.2% yoy). Its main subsidiaries SingTel and Optus saw slower single digit growth compared to its regional associates which contributed to the strong performance with a recent acquisition of WARID Telecom from Pakistan.

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    Essay Length: 996 Words / 4 Pages
    Submitted: November 17, 2009 By: Steve
  • Marketing Plan for Internet Cafes in India

    Marketing Plan for Internet Cafes in India

    Marketing Plan for INTERNET CAF?S IN INDIA Table Of Contents 1 Executive Summary 2 2 Situation Analysis 3 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.1.4 Market Growth 9 2.2 SWOT Analysis 10 2.3 Competition 14 2.4 Services 14 2.5 Keys to Success 16 2.6 Critical Issues 16 2.7 Macro Environment 17 3.0 Marketing Strategy 17 3.1 Mission 18 3.2 Marketing Objectives 19 3.3 Financial Objectives

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    Essay Length: 6,022 Words / 25 Pages
    Submitted: November 17, 2009 By: Vika
  • Global Marketing

    Global Marketing

    New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and

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    Essay Length: 399 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • Business Research Project

    Business Research Project

    The performance of physicians in their day-to-day clinical practices has become an area of intense public interest. Both patients and health care purchasers want more effective means of identifying excellent clinicians and a variety of organizations are discussing and implementing plans for assessing the performance of individual clinicians. In the article, Prospects and Barriers, it was reviewed that the current state of physician clinical performance assessment with a focus on its usefulness for competency assessment

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    Essay Length: 486 Words / 2 Pages
    Submitted: November 17, 2009 By: regina
  • Labor Unions

    Labor Unions

    Derek Ezell Microeconomics Mr. Babb November 14, 2007 Labor Unions A labor union is an organization of workers. The labor union bargains with the employer on behalf of union members and negotiates labor contracts with employers. This negotiation may include wages, work rules, complaint procedures, rules governing hiring, firing and promotion of workers, benefits, and workplace safety and policies. The agreements negotiated by the union leaders are binding on the rank and file members and

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    Essay Length: 428 Words / 2 Pages
    Submitted: November 18, 2009 By: Vika

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