Marketing Communications Essays and Term Papers
2,225 Essays on Marketing Communications. Documents 226 - 250 (showing first 1,000 results)
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Defining Marketing
Defining Marketing Paper What exactly Marketing is and why is it so very important for the success of organizations? This paper will define this writer’s perception of marketing as well as discuss some well established definitions of marketing. This paper will also explain the importance of marketing has to organizational success. Personal Definition of Marketing My understanding of marketing is primarily about the advertising and promotional side of the goods or services for the company’s
Rating:Essay Length: 835 Words / 4 PagesSubmitted: November 20, 2009 -
Satellite Communications
History of Satellite Communications The first idea of satellite communication came from an article in 1945 named Wireless World, where Author C. Clarke described the use of manned satellites in 24 hour orbits to distribute television programs. However, the first person to carefully evaluate the technical and financial aspects of such a venture was John R. Pierce of Bell Telephone Laboratories (Whalen, n.d.). In a 1954 speech and 1955 article, Pierce described the usefulness of
Rating:Essay Length: 382 Words / 2 PagesSubmitted: November 20, 2009 -
Team Communication
Team Communication Can a team be effective without proper team communication? First of all, what is communication? Communication is defined as a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior (Merriam-Webster Online, 2006). Without communication a group is just a bunch of people standing around unable to accomplish anything. Take the story of the tower of Babel for instance. According to the book Genesis, chapter 11
Rating:Essay Length: 1,223 Words / 5 PagesSubmitted: November 20, 2009 -
Online Communities
I. Introduction York university in Canada once created a web site called York University Student Center Online. This web site concern about the student activities on campus and outside. First lunched in 2001, the aim of York’s website is entertainment and media publication. It has a good reputation among other Canadian universities’ websites. The web site archives many of the student activities since its launch till today. Some of the website activities are holding online
Rating:Essay Length: 2,560 Words / 11 PagesSubmitted: November 20, 2009 -
Zehrs Market
Zehrs Markets From Wikipedia, the free encyclopedia (Redirected from Zehrs) Jump to: navigation, search Zehrs Type Public Founded Kitchener, Ontario, 1950 Headquarters Ontario, Canada Industry Supermarket Products Presidents Choice Website www.zehrs.ca Zehrs Markets, or simply Zehrs, is a chain of grocery stores located in southwestern Ontario, Canada. The chain contains over sixty locations and is a part of Loblaw Companies Limited. The first store was started by Emory Zehr and his sons in Kitchener, Ontario
Rating:Essay Length: 415 Words / 2 PagesSubmitted: November 20, 2009 -
Global and Domestic Marketing Decisions
Global and Domestic Marketing Decisions Many organizations conduct both domestic and global marketing decisions on a daily basis. Wal-Mart is an organization that is familiar with the high-level domestic and global environmental factors that may influence the marketing decisions. Technology plays an important part in the decision making for all organizations. Using the internet to generate international sales in countries that are not going through a downturn opens up many opportunities. Social responsibility and ethics
Rating:Essay Length: 442 Words / 2 PagesSubmitted: November 21, 2009 -
Communism
Communism had one of the greatest political impacts than any other political ideas in the 20th century around the world. What is important and interesting about communism is its background, concept, and why many countries apply to this idea. This essay will generally focus on the background, ideology, and why the countries and political parties applied to this idea. Communism did not exist until the 18th century. The idea of communism originated from the
Rating:Essay Length: 585 Words / 3 PagesSubmitted: November 21, 2009 -
Marketing Audit Project/keebler Company
Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking natural conversation to provide recipes based on a person’s stated preferences and mood. Moreover, the program was created by Active Buddy, which has launched other interactive agents such as: Smarter Child, Austin Powers and Elle Girl Buddy (Keebler Recipe Tool. Com). In addition, Keebler made the decision to purse an
Rating:Essay Length: 3,840 Words / 16 PagesSubmitted: November 21, 2009 -
Iternational Marketing
Running Head: International Marketing International Marketing International Marketing In a world where consumer demands change as quickly as advances in technology and communication, it is no wonder that companies are entering into a global market. In order for companies to stay on top and be the best in their industry, it is no longer enough to exclusively sell to a domestic market. The real challenge for companies remains in their ability to successfully market their
Rating:Essay Length: 1,925 Words / 8 PagesSubmitted: November 21, 2009 -
Gap Analysis: Global Communications
Gap Analysis: Global Communications Global Communications must reposition itself to remain competitive in the communications arena by considering globalization, the creation of alliances with a satellite provider which will open product options and outsourcing their business overseas. “Stockholders are bemoaning diminishing returns and speculating about the industry’s ability to rebound. Understandably, telecommunications companies are under tremendous economic pressures and Global Communications is no exception.” (University of Phoenix, 2004, para.1). The management of Global Communications team
Rating:Essay Length: 1,803 Words / 8 PagesSubmitted: November 21, 2009 -
Maruti - a Leader of Indian Car Market
CSAE STUDY : MARUTI (I) LTD. A LEADER OF INDIAN CAR MARKET By- V. K. S. Bankoti Industry Overview The de-licensing of auto industry in 1993, however, opened the gates to international automakers into the country with an idea to tap the large population base in India. Car sales managed to cross the 500,000 mark in 1999. Year 2001 was a spate of new vehicle launches as well as controversies, financial troubles, mergers and shutdowns
Rating:Essay Length: 4,593 Words / 19 PagesSubmitted: November 21, 2009 -
New Marketing Manager
New Marketing Manager This situation represents possibly the representativeness heuristic, with using the A, B and C's. A is representing a woman, B is representing a Hispanic and C is putting them both into a classification. I feel that my co-worker either does not want a woman in the position, or a person of a Hispanic descendant, or possibly both. Unfortunately, the perfect candidate is both. She has a Master Degree in business, along with
Rating:Essay Length: 579 Words / 3 PagesSubmitted: November 21, 2009 -
Market Resarch for Toys Industry
TABLE OF CONTENTS Executive summary 3 Description of one target market and buyer behavior 4 Perceptual Map 5 Marketing Objective 6 Positioning the product 6 Product strategy 6 Place strategy 7 Price strategy 8 Promotion strategy 9 Advertisement 10 Appendix A 11 Appendix B 13 Appendix C 13 EXECUTIVE SUMMARY Product type: The product for this project is interactive and programmed toy/bear for children. The name is Bozzy Toy Company: The Company chosen for producing
Rating:Essay Length: 2,682 Words / 11 PagesSubmitted: November 21, 2009 -
Marketing Environment of Asia Life
7.0 Marketing Environment 7.1 Microenvironment This environment consists of smaller and more immediate factors that affect Asia Life’s business operations. The environments that influence Asia Life directly will be marketing intermediaries and competitors. 7.1.1 Marketing intermediaries Asia Life’s servicing agents stand a great role in the company. They are the one who help the company to promote, sell and distribute products to the client. As a matter of fact, Asia Life will conduct a seminar
Rating:Essay Length: 718 Words / 3 PagesSubmitted: November 22, 2009 -
International and Domestic Marketing Comparison Paper: India and the United States
International and Domestic Marketing Comparison Paper: India and the United States Introduction Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the
Rating:Essay Length: 1,396 Words / 6 PagesSubmitted: November 22, 2009 -
Marketing Plan
This is a new millenium will we bring back old tragedies? Torn between Heaven and Hell I feel the world trappin' me. Sappin' me and my soul this Hell is so cold. Fake prophets walk amoung us some don't know. Church bombings, school shootings, and you don't wanna leave? Heaven's a far better place that some of us won't see. I try to be the best person that I can. It's hard with 2 strikes
Rating:Essay Length: 402 Words / 2 PagesSubmitted: November 22, 2009 -
Intercultural Communication Term Paper
Hello and welcome to your reading guide to the Burning Man Project (BMP). The fact that you are taking the time to read this informational handbook is an indicator that you are interested in experiencing the wonderful culture of Black Rock City, the one week a year hometown of the BMP. Before you begin to read this guide I would encourage and ask you to please disregard any preconceived notion of what you may
Rating:Essay Length: 1,566 Words / 7 PagesSubmitted: November 22, 2009 -
Marketing Management
We are at the end of AIU Brainstorming conference has been going over all of the elements necessary for a Marketing Plan. Within this marketing plan we will discuss all topics which include their Objectives and Mission Statement, Customer Targets, Competitor Targets, Product/ Service Features, Core Strategy, Marketing Mix (Communication and Promotion), prices, Product Policy, Channels of Distribution, and Customer Relationship Management. Objectives and Mission statement Our mission is to meet and exceed our customer's
Rating:Essay Length: 540 Words / 3 PagesSubmitted: November 22, 2009 -
Marketing Comparisons
Running head: MARKETING COMPARISONS Marketing Comparisons Carl Stange University of Phoenix E-Business EBUS/400 Doug Martin, MBA, CISA March 17, 2007 Marketing Comparisons Marketing is a significant aspect within the world of business. The consideration of marketing is of such value that in the words of Philip Kotler, “Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” This fact is no different in the realm of ebusiness. There are dissimilarities in the
Rating:Essay Length: 274 Words / 2 PagesSubmitted: November 22, 2009 -
The Rise of Communism in Russia
The Rise of Communism In Russia "Unless we accept the claim that Lenin's coup d'etat gave birth to an entirely new state, and indeed to a new era in the history of mankind, we must recognize in today's Soviet Union the old empire of the Russians -- the only empire that survived into the mid 1980's" (Luttwak, 1). In their Communist Manifesto of 1848, Karl Marx and Friedrich Engels applied the term communism to a
Rating:Essay Length: 2,446 Words / 10 PagesSubmitted: November 22, 2009 -
Problem Solution: Global Communications
Problem Solution: Global Communications The Global Communications scenario is based on real life occurrences that every organization has, or will, face at some point in time during their existence. The organization is at crossroads of its existence, in that it is facing a potential crisis of losing its place in the communication market, and the potential mutiny of its employees. This essay will attempt to take these issues that are plaguing Global Communications and provide
Rating:Essay Length: 1,030 Words / 5 PagesSubmitted: November 22, 2009 -
Gap Analysis: Global Communications
Gap Analysis: Global Communications The telecommunications industry is struggling and the share owners are not happy with negative returns and they are loosing confidence in the industry to recover. There is tremendous pressure on the industry to turn around and Global Communications (GC) is feeling the heat of the competition and it’s been reflected on there share prices. Global Communications is finding it very difficult to compete in local and international markets for the same
Rating:Essay Length: 1,648 Words / 7 PagesSubmitted: November 22, 2009 -
Gap Analysis Global Communication
Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Your Name Goes Here University of Phoenix Gap Analysis: Global Communications Today is realities we live in globalization business and this situation involve different culture, language, system and law in world business. Global Communications is a telecommunications company that was once an industry leader. Now Global Communication time to make necessary changes to remain profitable and competitive. Global Communication senior leadership team has developed a
Rating:Essay Length: 2,357 Words / 10 PagesSubmitted: November 22, 2009 -
Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles
Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles In 1957 Toyota introduced its first vehicle to the American market, the Toyopet Crown. The small, fuel efficient vehicle had seen much success in Japan, but did not fare as well in the U.S. market. With relatively inexpensive gas available in the United States, the American consumer saw no need for a reliable, fuel efficient vehicle manufactured by a foreign auto company. In its first
Rating:Essay Length: 1,826 Words / 8 PagesSubmitted: November 22, 2009 -
Famous Marketing Errors
Greselile datorate alegerilor nepotrivite de nume de marci sau sloganuri – apar ca o neconcordanta clara intre o marca utilizata de companie si tara in care respectiva marca se lanseaza ( cauzele sunt diferite conotatii ale termenilor ce denumesc marcile respective). Astfel de greseli pot fi evitate printr-o mai buna documentare initiala din punct de vedere lingvistic si literar in tara vizata. o In 1990 au fost reintroduse, in Estonia, crematoriile, sub forma de companii
Rating:Essay Length: 1,553 Words / 7 PagesSubmitted: November 22, 2009