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Last update: July 11, 2014
  • Green Marketing - an Introduction

    Green Marketing - an Introduction

    Green Marketing - An Introduction Due to factors such as increased media coverage, increased awareness of environmental issues, raising pressure form environmental groups, stringent legislation and major industrial disasters (McIntosh, 1991; Butler, 1990; Tapon and Leighton, 1991; Charter, 1992; Wagner, 1997) the environment has become a mainstream issue and consequentially consumers are more concerned about their habits and the effect that these have on the environment. (Krause, 1993). According to Coddington, 1993; Davis, 1993; McDougall,

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    Essay Length: 2,396 Words / 10 Pages
    Submitted: November 8, 2009 By: Edward
  • Chick Fila Marketing Plan

    Chick Fila Marketing Plan

    Abstract According to research, in 2005, Chick-fil-A reported sales of more than $1.9 billion. It is documented that the company had 38 years of consecutive sales increase. The award winning company has been selected 11 times for the “Choice in Chains” Customer Satisfaction award. How Mr. Cathy accomplished this great feat is the task this paper is charged to unveil. Chick fil-A is already doing what it does best, “maintaining a quality product and consistently

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    Essay Length: 1,999 Words / 8 Pages
    Submitted: November 8, 2009 By: Stenly
  • Japan Market Assesment

    Japan Market Assesment

    Part I Basic national demographics: Japan has a population of 127,463,611 people. The country’s majority age structure is from 15-64 years of age. This age block makes up roughly 65% of the population. The death rate and birth rate is almost exactly the same, with a population growth of only 0.02%. The country is facing a declining population due to population ageing which can be disastrous for the society. The worst possible scenario of this

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    Essay Length: 5,889 Words / 24 Pages
    Submitted: November 9, 2009 By: Max
  • Apex Dry Cleaning Marketing Proposal

    Apex Dry Cleaning Marketing Proposal

    Apex Dry Cleaners is a full service dry cleaners that offers a variety of services for its customers such as same day service dry cleaning (in by 9 am, out by 5pm), next day laundry service, and pressing. Apex has been in business since 1993, and is owned by Mr. and Mrs. John Allen. Apex is conveniently located in a small strip shopping center at the intersection of Randall Mill and Davis Street. Since both

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    Essay Length: 1,498 Words / 6 Pages
    Submitted: November 9, 2009 By: Kevin
  • Analysis of the Stock Market Simulation

    Analysis of the Stock Market Simulation

    Analysis of the Stock Market Simulation There are many risks that people take in their lives. Yet, investing in the stock market is one of the riskiest things to do. All the money that has been saved over years, possibly saved over a lifetime, could all be lost in the blink of an eye. The Great Depression was triggered by the most well-known stock market crash in history, another crash happened in 1987, and one

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    Essay Length: 1,296 Words / 6 Pages
    Submitted: November 9, 2009 By: Kevin
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    The American Marketing Association defines marketing as “an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective

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    Essay Length: 1,259 Words / 6 Pages
    Submitted: November 9, 2009 By: Mike
  • B2b Vs. B2c Marketing

    B2b Vs. B2c Marketing

    Marketing on b2b On a B2B site, marketing is used with a higher level of respect for the potential customer. Often a service is being marketed such as web-hosting or website production. The web sites usually are rather plain, with no flashing graphics or animation. The presence of links to examples of other businesses is found most often in a B2B site. They are focused on attracting businesses to hire them for a job or

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    Essay Length: 326 Words / 2 Pages
    Submitted: November 10, 2009 By: Jack
  • Marketing Audit and Evaluation

    Marketing Audit and Evaluation

    The development and implementation of the marketing plan is to take place in QUTopia, a make-believe city in Queensland, Australia. Students enrolled in the class will adopt the roles of the residents of the city with roles and demographics assigned randomly to students in the first week of classes. Residents will be issued with fake QUTopian currency which they can spend as consumers at two marketdays (to be held in class). All students are expected

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    Essay Length: 427 Words / 2 Pages
    Submitted: November 10, 2009 By: Fatih
  • Marketing Report on Dairy Farmers

    Marketing Report on Dairy Farmers

    TABLE OF CONTENTS Page Executive Summary 2 1.0 THE MARKET 5 1.1 Target Market 5 1.2 Brief Overview of Australia’s flavoured milk beverages industry 5 1.3 Market Segmentation 6 2.0 THE COMPANY 7 2.1 Dairy Farmers 7 2.1.1 Background Information on Dairy Farmers 7 2.1.2 Core products/services of Dairy Farmers 8 2.1.3 Mission and strategic objective of Dairy Farmers 9 2.1.4 SWOT Analysis of Dairy Farmers 9 2.1.5 Targeting Strategy of Dairy Farmers 10 3.0

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    Essay Length: 1,916 Words / 8 Pages
    Submitted: November 10, 2009 By: Kevin
  • Global Marketing

    Global Marketing

    a. In today's interconnected global economy, the question of whether or not to export seems academic. It nevertheless demands asking due to the substantial risk and resources called for in expanding sales internationally. Pursuing export markets is recommended in a number of situations: demonstrated international demand for your products higher international prices for your manufactured goods moderate or slow domestic market growth with strong, unsaturated or growing markets abroad competitive pressures in your domestic market

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    Essay Length: 1,315 Words / 6 Pages
    Submitted: November 10, 2009 By: Venidikt
  • Market Trends Affecting Bankatlantic

    Market Trends Affecting Bankatlantic

    Market Trends Affecting BankAtlantic (BA) Market Structure Current market structure for BA holds true to the current lag in the economy. BA’s future as a bank is not at risk, nor is it in jeopardy at this time; however, there are some significant changes that are certain to be industry wide. Many financial institutions are under scrutiny from effects of the mortgage meltdown due to predatory lending BA managed to stay a full step ahead

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    Essay Length: 1,517 Words / 7 Pages
    Submitted: November 10, 2009 By: Janna
  • Palm, Inc Marketing Audit

    Palm, Inc Marketing Audit

    Executive Summary Ten years ago, Palm, Inc. captured the imagination of road warriors everywhere with the first Pilot connected organizer, a mighty 5.7-ounce combination of calendar, contacts, to-do lists and notes. Today, having shipped more than 34 million mobile-computing products, the company continues to improve the lives of people and businesses the world over, staying true to one guiding vision: The future of personal computing is mobile computing. (Palm Inc website.). The Audit explores the

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    Essay Length: 3,613 Words / 15 Pages
    Submitted: November 10, 2009 By: Venidikt
  • The Pursuit of Service Marketing Excellence in the Indian Context

    The Pursuit of Service Marketing Excellence in the Indian Context

    The Pursuit of Service Marketing Excellence in the Indian Context - A Snapshot By Srikant Kapoor PGDM(Mktg.), HDSM(NIS), DHMCT Faculty-Management BCIHMCT, New Delhi E-mail: srikapoor_0111@yahoo.co.in Prof. R.K. Bhandari PGDM(HR), BSc, CHE(USA) Asst.Professor BCIHMCT, New Delhi Genesis India today is uniquely poised to take a quantum leap globally thanks to the recent awakening in the services sector. India which has been an agrarian economy did well in the manufacturing sector after independence, but its emergence as

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    Essay Length: 1,000 Words / 4 Pages
    Submitted: November 10, 2009 By: Vika
  • Accounting and the Stock Market Crash of 1929

    Accounting and the Stock Market Crash of 1929

    Accounting and the Stock Market Crash of 1929 Susan Hart Introduction The 1929 stock market crash is one of the most significant financial crises in the history of the United States. The years following the crash would prove to be ground-breaking for the accounting profession. These years consisted of an increased awareness of the accounting profession and the most extensive changes in financial reporting requirements experienced in the United States. Financial reporting transformed from

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    Essay Length: 2,137 Words / 9 Pages
    Submitted: November 10, 2009 By: Mike
  • Vodafone Marketing Strategy

    Vodafone Marketing Strategy

    Marketing strategy is a key part of overall corporate strategy, which is concerned with developing plans for finding out what customers want and then efficiently meeting their requirements. Vodafone’s marketing first aim in Romania is to retain market leadership on revenue per customer, network quality and customer satisfaction. Also one of their key goals is to recover the first place in terms of number of users and revenue. Vodafone’s strategy is customer focused and product

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    Essay Length: 419 Words / 2 Pages
    Submitted: November 11, 2009 By: Jessica
  • What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    According to Darymple and Parsons, “marketing is one of the essential ingredients employed by businessmen in their never-ending search for survival, growth, and profits”. The main purpose of this paper is to inform the reader about some issues and trends that are affecting marketing management and how they have influence organizational planning. The main issues and trends that affect marketing management are environmental problems, income gap, customer dissatisfaction, global competition, environmental deterioration, infrastructure neglect, economic

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    Essay Length: 563 Words / 3 Pages
    Submitted: November 11, 2009 By: Mike
  • Changing Role of Marketing

    Changing Role of Marketing

    The Changing Role of Marketing in the Corporation The Changing Role of Marketing in the Corporation Summarised by ONI AKINOLA STREAM 1 MBA 802 ASSIGNMENT INTRODUCTION Over the past two decades changes in the concept and practice of marketing have been fundamentally reshaping the field .Many of these changes have been initiated by industry in the form of new organisation types without explicit concern for their underlying theoretical explanation or justification. The purpose of this

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    Essay Length: 394 Words / 2 Pages
    Submitted: November 11, 2009 By: Jessica
  • E-Marketing

    E-Marketing

    Fundamental Analysis Fundamental Analysis probes the Balance Sheet, the Income Statement, and the Statement of Sources and Uses of Working Capital. The Balance Sheet is a point in time view of Assets and Liabilities and Shareholder's Equity (derived by subtracting liabilities from assets). The Income Statement shows the results of operations including revenues, less the cost of goods sold, operating expenses, non cash charges, interest expenses, and taxes. The Statement of Sources and Uses of

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    Essay Length: 1,782 Words / 8 Pages
    Submitted: November 11, 2009 By: Artur
  • Bmw Position in Uk Market

    Bmw Position in Uk Market

    The most competitive consumer arena in the business world entails convincing the public to purchase a particular brand of vehicle. The decisions as to which model are a function of income, affordability and personal preferences, wants, needs or desires, however this portion of the equation is rendered moot unless the brand has been sold. More than in any other consumer area, the 'image' of a brand is a selling point that is generally accomplished years,

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    Essay Length: 595 Words / 3 Pages
    Submitted: November 11, 2009 By: Mike
  • Reliance Marketing Plan for Australia Part-1

    Reliance Marketing Plan for Australia Part-1

    Executive Summary This report deals with the introduction of the Telecommunication giant in India Reliance communications, by giving a brief introduction about the company, its scope and its position in India. It also provides the financial strength of the company and the overall market position of the company in India. This report will attempt to identify the strengths and weaknesses of the company. It will also identify the opportunities and threats for the company in

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    Essay Length: 2,242 Words / 9 Pages
    Submitted: November 11, 2009 By: David
  • Marketing Spotlight: Nike

    Marketing Spotlight: Nike

    Marketing Spotlight: Nike The key success factors for Nike is their exciting marketing strategy, product innovation and adhering to the mission which is “To bring inspiration and innovation to every athlete in the world. Blue Ribbon Sports and Nike’s strategy has always been to serve the athletes. Nike satisfied its goals by listening to athletes by finding out what they wanted and then providing products that would enhance their performance. Nike established a strong brand

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    Essay Length: 646 Words / 3 Pages
    Submitted: November 11, 2009 By: Andrew
  • Imc and Marketing Comparison

    Imc and Marketing Comparison

    IMC and Marketing Comparison In today’s competitive, fast paced world businesses agree that Integrated Marketing Communications (IMC) is vital to success. But what is IMC? This is a question with several answers. It can be defined as: “The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost” (Clow, 2004). Medill Integrated Marketing

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    Essay Length: 404 Words / 2 Pages
    Submitted: November 11, 2009 By: Edward
  • Marketing Warfare

    Marketing Warfare

    Introduction “…Marketing warfare will provide a strategic model for company survival in the 21st century…” The authors’ main aim in publishing this text was to bring to the forefront the aggressive behaviours displayed in the marketing process of a firm in order to keep their brand and company number one in a competitive industry. In addition, they wanted to show how the principles used in warfare are the same as that used in marketing. As

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    Essay Length: 3,979 Words / 16 Pages
    Submitted: November 12, 2009 By: Mikki
  • Marketing Plan for Business Healthcare Club

    Marketing Plan for Business Healthcare Club

    MARKETING PLAN FOR BUSINESS HEALTHCARE CLUB Table of Contents Page No. Executive Summary 4 „« Marketing Objective 4 „« Mission 5 „« Keys to Success 5 Company Summary 6 „« Services 6 „« Service Description 6 „« Competitive Comparison 6 Situation Analysis 8 „« Market Summary 8 „« Market Demographics 8 „« Market Needs 9 „« Market Trends 9 SWOT Analysis 11 Marketing Strategy 12 „« Mission 12 „« Marketing Objectives 12 „« Financial

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    Essay Length: 2,685 Words / 11 Pages
    Submitted: November 12, 2009 By: Mike
  • Journal Entry of a Subordinate Group Member

    Journal Entry of a Subordinate Group Member

    Native Americans June 15, 2008 Native Americans were the first to live in America. Looking back the first Native American arrived during the last ice-age around 20,000 – 30,000 years ago (Native Americans 2007). There were millions of us. We all had different tribes, but never did we look down on others because of their differences. We were all family. We had homes all over America. New York, Delaware, Kentucky, Virginia, Alabama, Michigan, and that

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    Essay Length: 969 Words / 4 Pages
    Submitted: November 12, 2009 By: Max

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