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Last update: July 10, 2014
  • Article Marketing’s Worth

    Article Marketing’s Worth

    Regular readers of my blogs know I’ve been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as

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    Essay Length: 2,395 Words / 10 Pages
    Submitted: November 13, 2009 By: Wendy
  • Global Success and the Role of Strategic Steering and Management Accounting Systems

    Global Success and the Role of Strategic Steering and Management Accounting Systems

    Global Success and the Role of Strategic Steering and Management Accounting Systems 1. INTRODUCTION Research approach The objective of the present study is to evaluate corporate global success and some of its determinants as a single case study of Nokia Group. The rationale for the research approach of a single case is that Nokia represents an extreme and unique case of reaching global success in telecommunications industry (see Yin 1994: 39). Global success in the

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    Essay Length: 9,804 Words / 40 Pages
    Submitted: November 13, 2009 By: Anna
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix Introduction Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a

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    Essay Length: 1,383 Words / 6 Pages
    Submitted: November 13, 2009 By: Artur
  • Hr Roles and Responsibility

    Hr Roles and Responsibility

    HR Roles and Responsibilities Sometime do we understand the new workforce? The job is a historical phenomenon and has a very limited life expectancy. One the main source of job loss in America has been because of the lower cost of labor in different other countries. Information technology is a debt so that is causing the jobs to disband. In today’s society human resource management is an important aspect to the company. Human resource management

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    Essay Length: 800 Words / 4 Pages
    Submitted: November 13, 2009 By: Mikki
  • Marketing Plan for Restaurant

    Marketing Plan for Restaurant

    Executive Summary Company The Rams Head Pub & Eatery is an Irish style pub which is located at 1337 Main Street West, Hamilton, Ontario Problem Rams head is currently facing stagnant revenue, a lack of recognition in the area and a decrease in customers in the summer months. Marketing Audit Rams head is located across the street from McMaster University in a plaza. It offers pub style food and alcoholic and non alcoholic beverages. Occasionally

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    Essay Length: 8,977 Words / 36 Pages
    Submitted: November 13, 2009 By: Jessica
  • Marketing Plan

    Marketing Plan

    Marketing Plan The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold, refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids, picking up children or participating in sports

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    Essay Length: 6,252 Words / 26 Pages
    Submitted: November 13, 2009 By: Tommy
  • Woman Roles in Hamlet

    Woman Roles in Hamlet

    Shakespeare incorporates several different, reoccurring themes throughout his well-known play Hamlet. Misogyny, the hatred of women, is one of these themes. The only two female characters, both of significant importance are mistreated and disrespected by several male characters. Queen Gertrude is mostly under attack from Hamlet and Ophelia is mostly controlled by Polonius. However, Ophelia does receive ill-treatment from her brothers Laertes and Hamlet, as well as her own father, Polonius. All of these men

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    Essay Length: 1,260 Words / 6 Pages
    Submitted: November 13, 2009 By: Stenly
  • Central Role of Love in Moliere's Tartuffe, Voltaire's Candide, and Flaubert's “a Simple Heart”

    Central Role of Love in Moliere's Tartuffe, Voltaire's Candide, and Flaubert's “a Simple Heart”

    The correlation between literature and love is not minor. Discussions about love are timeless that have survived mankind throughout many centuries. To this day, many people do not fully understand the depths of love. According to Wikipedia, Love is a major theme in many scriptures, tales from mythology, and literature. It is described as being interpersonal, impersonal, and religious interpretation. The central role of love is in many works that we’ve read so far. It

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    Essay Length: 472 Words / 2 Pages
    Submitted: November 14, 2009 By: Steve
  • Role of Imf and World Bank

    Role of Imf and World Bank

    Introduction The world’s major international financial institutions represent paradoxical ideals in their quest to satisfy the needs of both developed and developing nations. These institutions are chartered with helping poor nations but are criticized for their neo-colonial policies. Member nations are all considered equal, but contributions make some more equal than others. Mostly, these organizations are managed by rich nations that usurp the autonomy of developing nations in the pursuit of free markets and

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    Essay Length: 1,426 Words / 6 Pages
    Submitted: November 14, 2009 By: Jessica
  • Demographic Characteristics and Cultural Diversity

    Demographic Characteristics and Cultural Diversity

    Abstract Groups and teams are affected by many variables and factors. Being able to identify that factors that impact the groups and team success is a valuable asset in order for groups and teams to become high performance groups and teams. Every group or team leader must be aware of the demographic characteristics and the cultural diversity of the team in order to become effective. Groups and Teams There are many factors that affect a

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    Essay Length: 696 Words / 3 Pages
    Submitted: November 14, 2009 By: Fonta
  • The Woman's Role in the Abolitionist Movement

    The Woman's Role in the Abolitionist Movement

    The abolitionist movement was meant to help free black slaves. You hear about many men who participated in the movement but you probably haven’t heard about the contributions women, both black and white, made toward the abolitionist movement. Women, across racial and class lines, had participated in organized abolition since 1817, when Black women and men met in Philadelphia to lodge a formal, public protest against the white-led colonization movement, which proposed to send Blacks

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    Essay Length: 509 Words / 3 Pages
    Submitted: November 14, 2009 By: Mike
  • Introduction to Marketing: Red Bull

    Introduction to Marketing: Red Bull

    Topic 1: Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two �flavours’ (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a staple in

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    Essay Length: 1,588 Words / 7 Pages
    Submitted: November 14, 2009 By: Top
  • Characteristics of War in the Iliad

    Characteristics of War in the Iliad

    Wars are often complex in nature and are fought for diverse reasons. In the Iliad, powerful gods, great nations, and heroic people all fight for different reasons. Each has private motivations to fight the war. These private motivations are of special interest, because they help define the consequences and outcomes of the war. The universal war of the gods, social war of the Greeks and Trojans, and the war for Achilles' honor are private motivations

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    Essay Length: 678 Words / 3 Pages
    Submitted: November 14, 2009 By: Kevin
  • Observation on Consumer Behaviour in Walmart

    Observation on Consumer Behaviour in Walmart

    Place: Wal-Mart Time: 14:00-15:00 April 3rd Object: A couple around 60 years old The reason why I choose them: I guess that during the shopping time there must be a lot of conversation between them. So it might be much easier for me to catch what they were thinking at that time, and the possibility that I was found to be tracking them is less. Observation record and my conclusions: 1. shopping purpose and personal

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    Essay Length: 993 Words / 4 Pages
    Submitted: November 14, 2009 By: Bred
  • P&g Marketing

    P&g Marketing

    P & G Introduction In today’s market, there will always be a new company challenging your products and company but it take years and years of practice to learn how the global market works. That is why this company is the world's #1 maker of household products. The company was formed in 1837 known as Procter & Gamble (P&G). The Procter & Gamble Company (P&G) is a brand behemoth.. P & G manufactures and markets

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    Essay Length: 1,254 Words / 6 Pages
    Submitted: November 14, 2009 By: Jon
  • Market Research Sample ( Airline)

    Market Research Sample ( Airline)

    Sample Process and Size Sample Population must meet at least two of the following qualification: Have experience the handling of obese passenger personally Have worked with obese individuals in a professional matter Have worked as a customer service agent with a commercial airline Target population: Frequent traveler (Generation X and Baby boomers) 250 Airline personnel 250 Clinical obesity professionals 50 Sample frame Airline date bank that handle airlines complaints, Commercial Airline personnel data bank

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    Essay Length: 382 Words / 2 Pages
    Submitted: November 14, 2009 By: Mike
  • Market Segmentation

    Market Segmentation

    You are Senior Marketing Exec of a local company which deals in skin care products.You have proposed that the company produce a line of consumer skin care (sunscreen) products under the brand name "MATAHARI 00".You are required to discuss the matter of market segmentation of that proposed product at a meeting of the Board of Directors.If they are satisfied with you explanation as to the potential of the product,you stand a chance of being appointed

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    Essay Length: 383 Words / 2 Pages
    Submitted: November 14, 2009 By: Top
  • The Color Purple - Roles

    The Color Purple - Roles

    The way we act is a direct representation of the way we feel. In most cases, we would involuntarily assume that the way we are to act, or our roles, be self-evident and left up to our own free will. However, this is not the case when the nature of our role within our own environment is left up to the scrutiny of others. This was the case with Celie in The Color Purple. In

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    Essay Length: 1,904 Words / 8 Pages
    Submitted: November 14, 2009 By: Max
  • The Strategic Marketing Plan

    The Strategic Marketing Plan

    Ambi-Pur was launched in 2002. The brand comes from the International stable of Sara lee and is the largest brand in the Household and Beauty care division of the company. Ambi Pur is the No.1 brand in Europe. In India, Ambipur was launched as a air freshener for cars. It was a pleasant surprise for car owners to see a new product ( at that time) with somewhat a funny name. The brand gained popularity

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    Essay Length: 367 Words / 2 Pages
    Submitted: November 14, 2009 By: Jessica
  • Consumer Response to Utilization of Comparison Prices in Retail Advertisements

    Consumer Response to Utilization of Comparison Prices in Retail Advertisements

    Consumer response to utilization of comparison prices in retail advertisements ABSTRACT The use of comparative price advertising is widespread. An advertised reference price (e.g., regular price, original price, manufacturer's suggested price) suggests that consumers will save money, that they will "get a deal." Advertisers often appeal to this desire to "get a deal" by comparing the offering price (e.g., sale price) with some higher reference price (e.g., regular price), thereby making the offered price more

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    Essay Length: 1,307 Words / 6 Pages
    Submitted: November 14, 2009 By: Venidikt
  • Market Segmentation

    Market Segmentation

    Segmentation is important in consumer analysis because understanding the consumer will allow us segment the market more meaningfully. To get a product or service to the right person or company, a marketer would firstly segment the market, then target a single segment or series of segments, and finally position within the segment(s). Market segmentation is the basis for customer orientation and differentiation Segmentation is essentially the identification of subsets of buyers within a market who

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    Essay Length: 1,993 Words / 8 Pages
    Submitted: November 14, 2009 By: Top
  • What Is Sec’s Role in Business Regulations?

    What Is Sec’s Role in Business Regulations?

    What is SEC's Role in Business Regulations? A. Introduction "The primary mission of the U.S. Securities and Exchange Commission (SEC) is to protect investors and maintain the integrity of the securities markets. As more and more first-time investors turn to the markets to help secure their futures, pay for homes, and send children to college, these goals are more compelling than ever" ("The Investor's Advocate"). The investing world is a complex environment not easy to

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    Essay Length: 476 Words / 2 Pages
    Submitted: November 14, 2009 By: Jack
  • Marketing Management

    Marketing Management

    Singapore Airlines (SIA) started off in May 1947, when Malayan Airlines operated out of Kallang Airport. SIA itself was born in 1972. SIA was in a different position than most other airlines at the time. As there were no domestic routes to serve, it was forced to immediately start competing with international airlines for routes, getting access to airports, securing flight slots and landing rights, and attracting a new customer base. This tough start created

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    Essay Length: 273 Words / 2 Pages
    Submitted: November 14, 2009 By: Steve
  • Kudler Fine Foods Marketing Research Paper

    Kudler Fine Foods Marketing Research Paper

    How do businesses thrive? What makes one company more popular then the next? Well, many different things can come into play such as how well that company’s product is or by word of mouth. But the best way for a company to truly get its message across would be through that company’s business marketing plan. It is very important that large and small companies alike have their own marketing department specifically aimed to come up

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: November 14, 2009 By: Max
  • Celebrities Marketing

    Celebrities Marketing

    Celebrity Marketing Assignment Objective Describe how Celebrities can be used as a reference group for different types of consumers. When does it make sense for marketers to use celebrities in their marketing strategies? Use ads to demonstrate how celebrities have been effectively used. Celebrity Endorser: What and Why? Credibility is the basic source of the endorser and it is created by transfer of meaning to the audience. Some companies in the world want to create

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    Essay Length: 2,004 Words / 9 Pages
    Submitted: November 15, 2009 By: David

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