Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
16,814 Essays on Business. Documents 8,971 - 9,000
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Lvmh's Diversification
LVMH’s Diversification Strategy into Luxury Goods The problem After the case and readings the problems of LVMH there are several problems such as the declining demand for luxury goods because it is linked to political events, situation and social trends. (After the attacks of 9/11 an impact on luxury goods has dropped and had automatically an impact on LVMH sales) Secondly luxury products are easy to counterfeit, some countries such as china, turkey, and other
Rating:Essay Length: 305 Words / 2 PagesSubmitted: March 22, 2010 -
Lvmh: Expanding Brand Dominace in Asia
1. Country specific advantages are the advantages which can be captured by any producer in that particular country. For LVMH, which is originated from France, can benefit from some privileges of France: Country of Origin: Ў§Made in FranceЎЁ represents classics and quality so that people are loyal to the luxurious products manufactured in France. France is also a leading luxurious market worldwide which brings France reputation on high-end product. Good supply: Excellent and the best
Rating:Essay Length: 935 Words / 4 PagesSubmitted: November 29, 2009 -
L´oréal - External and Internal Risks
STRATEGIC MANAGEMENT Family businesses Business management 18.11.2014 Mikhail Nemilentsev L’OREAL: EXTERNAL AND INTERNAL RISKS L’Oréal is a french cosmetics and beauty company. It is the largest cosmetics company in the world and offers various products in this field and more especially hair care products (shampoo, care, colour, etc), sun protection products, make-up and perfumes. The group also carries out dermatological and biopharmaceutical research. Main external risks of L´Oréal Main internal risks of L´Oréal Economic slowdown
Rating:Essay Length: 292 Words / 2 PagesSubmitted: December 26, 2015 -
L’oreal
Problems/Issue Identification: The case to consider is L’Oreal Nederland B.V. The birth of the L’Oreal began back in 1907 when, a young French chemist, Eugиne Schueller, developed a new hair-color formula that was considered to be safe for hair. The new hair dye was named Aurйole. “Eugиne Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers. In 1909, Schueller registered his company, the Sociйtй Franзaise de Teintures Inoffensives pour Cheveux
Rating:Essay Length: 1,035 Words / 5 PagesSubmitted: November 29, 2009 -
L’oreal
L’Oreal As part of its continued focus on the U.S. market, the firm formed L'Orйal Retail division in 1996, merging its U.S. hair care and cosmetics businesses under one umbrella. It continued to introduce new products in this market, including the Garnier hair care brand. By that time, its Cosmair subsidiary accounted for 23 percent of L'Orйal's entire cosmetics business. In 1998, the company launched a global advertising campaign with the tagline, "Because I'm worth
Rating:Essay Length: 636 Words / 3 PagesSubmitted: January 16, 2010 -
L’oreal
Introduction L’Oreal is the world's leading general cosmetics company with a portfolio that contains many of the world's biggest beauty products. More than 80% of group sales are generated outside France, with operations in every major territory. L'Oreal is the world's number one cosmetics company; present in 140 countries with sales in 2004 of 14.2 billion L'Oreal is the only cosmetics group that is present in every distribution In 1907 Eugene Schueller, a young French
Rating:Essay Length: 322 Words / 2 PagesSubmitted: February 17, 2010 -
L’oreal Bringing Class to Masses
Introduction Nine years after introduction of Plйnitude to the US market, L‘Orйal was still making losses. Some of the treatment creams were successful as niche products (e.g. Revitalift) but to be able to succeed in the daily moisturiser market, L‘Orйal has to reposition its value proposition for the mass market. Analysis L‘Orйal was an established brandname in the US for haircare products, which should have eased successful market entry into the facial cream category. By
Rating:Essay Length: 430 Words / 2 PagesSubmitted: May 24, 2010 -
L’oreal Case Study
Recognizing the increasing rate of obesity in both children and adults Effortless Innovations, was founded with the goal of decreasing the obesity rate of both children and adults by providing quality exercise equipment for both children and their parents that promote physical activity both indoors and outdoors. Due to the recent increase in the popularity of video games, our company is forced to compete with them in order to make our products more appealing
Rating:Essay Length: 1,866 Words / 8 PagesSubmitted: January 28, 2010 -
L’oreal Case Study
Problem Identification There is a need to find out what product lines should be introduced into the Dutch market under the Garnier name without negatively effecting the current product lines already available under the L’Oreal brand. Recommendation It would be feasible to introduce one of the new Garnier product lines rather then both of them at the same time. Because there is already a strong L’Oreal presence in the Netherlands it would hurt sales more
Rating:Essay Length: 800 Words / 4 PagesSubmitted: March 18, 2010 -
L’oreal Case Study
L’Oreal Introduction L’Oreal is the largest cosmetics company in the world. It shouldn’t be a surprise that L’Oreal doesn’t sell all of its product lines in every market in which it sells, and the market in the Netherlands is no exception. Upper management of the Netherlands’ L’Oreal subsidiary have to make decisions on which product lines will succeed in their respective market and which ones will falter. In this particular case, L’Oreal needs to decide
Rating:Essay Length: 3,213 Words / 13 PagesSubmitted: April 2, 2010 -
L’oreal Company Analysis
One of the biggest names in the make-up industry is L’Oreal. L’Oreal runs a massive worldwide operation employing nearly 62,000 men and women of various races, backgrounds and religions across nearly 60 countries. Part of the reason for the corporation’s success has been its sensitivity not only to its consumers but also to each and every one of its employees. The corporation has made sure that all their employees have opportunities to develop themselves both
Rating:Essay Length: 2,120 Words / 9 PagesSubmitted: June 1, 2010 -
L’oreal Plenitude Case Study
Problem Analysis The huge success of L’Oreal Plenitude in French as the premium skin product with “class to mass” strategy was the primary reason for L’Oreal to expand the product to US market. The company started to enter the US market skin care in 1989 through mass channel by introducing the entire product line (14 SKU’s) that had been developed in France, instead of launching the product one by one. Before Plenitude entered the US
Rating:Essay Length: 820 Words / 4 PagesSubmitted: November 20, 2009 -
L’oreal Product Line Decline
I am the CEO of L’oreal, a global personal care products company. We provide our customers with cosmetics, beauty and perfumes. Although we are in the cosmetics business now for 97 years, we are having difficulties with our shampoo line, which represents one-half of our annual sales in a normal year. But in 2005 it proofed to become our only product that didn’t work out the way we planned. Our shampoos are now in a
Rating:Essay Length: 542 Words / 3 PagesSubmitted: April 16, 2010 -
L’oreal Swot
A SWOT analysis (strengths, weaknesses, opportunities, threats) helps a firm's decision makers determine what makes the firm distinctive, where its skills lie, and what its abilities are in the context of the market. It is a natural part of the planning process, and the starting point for a firm when assessing its environment. L'Oreal's strengths include the fact that it is the largest seller of haircare and beauty products in the world. It is the
Rating:Essay Length: 330 Words / 2 PagesSubmitted: December 25, 2009 -
L’oreal: Conquer the Market of Shampoo
FROM SCIENCE TO BEAUTY L'Oréal's research facilities in France, the USA, and Japan bring together more than 3,000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented, creating some 586 patents in 2004 alone. Our methodologies for evaluating the safety and efficacy of ingredients and finished products, product evaluation and claim substantiation are recognised by the international scientific community. L’Oreal Paris products are the result of the following
Rating:Essay Length: 5,036 Words / 21 PagesSubmitted: March 16, 2010 -
L’oreal: The Making of an International Super-Organization
L'Oreal: The Beauty of Global Branding (int'l edition) The French giant stays on top by selling cultural cachet as well as cosmetics It's a sunny afternoon outside Parkson's department store in Shanghai, and a marketing battle is raging for the attention of Chinese women. Tall, pouty models in beige skirts and sheer tops pass out flyers promoting Revlon's new spring colors. But their effort pales in comparison with L'Oreal's eye-catching show for its Maybelline brand.
Rating:Essay Length: 1,928 Words / 8 PagesSubmitted: December 4, 2009 -
L’oreal’s Global Makeover: Case Study
L’Oreal’s Global Makeover: Case Study Problem: L’Oreal has a number of issues to consider; the approaching retirement of CEO Owen Jones, the potential takeovers of Nivea and Shu Uemura, their trouble gaining a presence in the Japanese market, and the lack of revenue in certain areas of their products offerings. There is also some loss in business for high demand products during turnover time as buyers wait for new shipments. Condensed Recommendation: L’Oreal should carefully
Rating:Essay Length: 3,608 Words / 15 PagesSubmitted: May 16, 2010 -
L’orйal’s Global Brand Management Strategies
Scientific Approach, One of the Group’s most recent challenges is the African market. The Group merged and purchased Soft Sheen and Carson, thereby offering African consumers a new product line. The chosen approach was scientific. Alain Evrard, L’Orйal’s managing director for Africa, the Orient and the Pacific, explains that L’Orйal boosted African awareness of the combined brands by: "educating hairdressers about our products and providing training in how to use them."They opened a Chicago
Rating:Essay Length: 270 Words / 2 PagesSubmitted: April 7, 2010 -
M Anagement Responsibilities
Good management is practiced in many forms and in a great diversity of business situations. There are basic principles of how to manage, but they would be applied differently in different situations. In an effective organization led by good managers, there is a clear set of strategic objectives I consider skill essential in an effective management such as: communication, motivation, teamwork and goals. There are many more concepts I have learned about management but I
Rating:Essay Length: 1,045 Words / 5 PagesSubmitted: December 17, 2009 -
M&a in Pharmaceutical Industry
Bibliography 1. Andrews-Cramer, Molecule informatics and the drug discovery factory, P 60 2. Asquith, P, R.F. Bruner, & D W Mullins, 1987. 'Merger Returns and the Form of Financing', working paper, Harvard University and University of Virginia quoted in K.J Martins' 1996 paper: 'The Method of Payment in Corporate Acquisitions, Investment Opportunities and Management Ownership.' Journal of Finance 51, 1227-1246. 3. Bank Director First Quarter. Publication date: 2002-01-01. (c) 2002, YellowBrix, Inc. 4. Berkovitch, E.
Rating:Essay Length: 547 Words / 3 PagesSubmitted: April 1, 2010 -
M&a: Culture Integration
In 2001, James M. Kilts, then newly appointed as chief executive officer of Gillette Co., replaced two-thirds of the company's senior management team and trimmed 3,700 jobs, more than 10% of the company's work force. Employees of the century-old company thought they had seen the shake-up of all shake-ups. Just wait until they see what Procter & Gamble Co. could have in store. In announcing the $52.4 billion takeover of Gillette, P&G's CEO, A.G. Lafley,
Rating:Essay Length: 861 Words / 4 PagesSubmitted: November 26, 2009 -
M&m
1.1. Market Research The scope of market research performed included industry analysis of both the Australian confectionary market and the personalised products/gift market. The branding and performance of M&Ms and MyM&M’s worldwide was also considered. Customer research consisted of three focus groups, several interviews and a survey, which focussed on both corporate and consumer segments of the market. 1.2. Industry analysis Australian confectionary market Research on M&M’s and the confectionary industry shows that: • M&M’s
Rating:Essay Length: 3,240 Words / 13 PagesSubmitted: December 28, 2009 -
M&s Case Study
The major finding is that M&S has successful business strategies and marketing plans. However, the company does not maintain these advantages continuously. Indeed, it causes some disadvantages. The purpose of this report is to evaluate how M&S survives in the changeable market. Moreover, its concludes how macro- and micro-environment affect M&S to make its marketing plans and investigates the strengths, weaknesses, opportunities and threats of M&S. By analysing current business situation, M&S needs to revise
Rating:Essay Length: 1,276 Words / 6 PagesSubmitted: February 9, 2011 -
M&s Economic Study
Economics: Assignment Marks and Spencer’s Marks and Spencer’s is a multinational chain of department stores, which sell a wide range women’s, men’s and children’s clothing and footwear, gifts, home furnishings, beauty products, financial services and food, all exclusive to Marks and Spencer’s. It is a successful company that has 375 stores in 29 countries worldwide and over 10million shoppers a week. As well as owning the US supermarket group “Kings Supermarkets” M&S website The company
Rating:Essay Length: 3,031 Words / 13 PagesSubmitted: November 20, 2009 -
M&s Events and Trends
Introduction To look into the main events and trends from the marketing environment, which are likely to impact the market over the next few years I am going to do various analysis. I am going to research the macro and microenvironments. A STEP analysis will be conducted to look at the macro environment, which includes social-cultural, technological, economical and political factors. For the microenvironment factors competitors, suppliers, customers and stakeholders will be looked at. A
Rating:Essay Length: 1,234 Words / 5 PagesSubmitted: February 11, 2010 -
M&s Striving for Competitive Advantage
Introduction A firm’s strategy is said to be its long-term objectives or its direction in its quest to gain and sustain competitive advantage over its rivals. In this race to achieve competitive advantage, a firm must ask itself 3 questions, what forms of value do we seek to create? How do we create this value? And how is the value creation process organised or managed? I have chosen to research the food department of Marks
Rating:Essay Length: 1,540 Words / 7 PagesSubmitted: February 16, 2010 -
Mac Branding Database
MAC Branding In 2004, Apple sold 807,000 iPods, surpassing for the first time the number of Macintosh computers it sold (749,000). What is Mac’s brand strategy since then? MAC sales increased dramatically since 2004 . In 2004, Apple's overall PC business was growing more slowly than that of its Microsoft- and Intel-based competitors . According to Leander Kahney , if Mac users are so loyal, it is due to the brand. The current CEO, Steve
Rating:Essay Length: 525 Words / 3 PagesSubmitted: February 8, 2010 -
Mac Cosmetics
All ages, all races, all sexes, all MAC. пїЅ This is the motto for one of the fastest growing cosmetics brands in the world, MAC Cosmetics. For MAC artists and MAC customers this motto is not just words it is truly what drives the culture of this amazing Company. At any given time you will find grandmothers shopping for color with their granddaughters. IsnпїЅt that an amazing and wonderful concept? As you read further you
Rating:Essay Length: 328 Words / 2 PagesSubmitted: January 3, 2010 -
Mac Cosmetics
MAC (Makeup Art Cosmetics) is originally a Canadian company that have been operating for more than 20 years and it has already penetrate to many countries all around the world, in the North and South America at most. It sells brand cosmetics of high quality that is intended for professional as well as everyday usage. The brand is sought-after also by many celebrities, fashion models, and photographers because of its delicate texture, huge choice of
Rating:Essay Length: 1,354 Words / 6 PagesSubmitted: January 27, 2010 -
Mac Cosmetics
MAC Cosmetics “All ages, all races, all sexes, all MAC. “ This is the motto for one of the fastest growing cosmetics brands in the world, MAC Cosmetics. For MAC artists and MAC customers this motto is not just words it is truly what drives the culture of this amazing Company. At any given time you will find grandmothers shopping for color with their granddaughters. Isn’t that an amazing and wonderful concept? As you read
Rating:Essay Length: 1,610 Words / 7 PagesSubmitted: April 4, 2010