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In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.

16,814 Essays on Business. Documents 8,971 - 9,000

  • Lvmh's Diversification

    Lvmh's Diversification

    LVMH’s Diversification Strategy into Luxury Goods The problem After the case and readings the problems of LVMH there are several problems such as the declining demand for luxury goods because it is linked to political events, situation and social trends. (After the attacks of 9/11 an impact on luxury goods has dropped and had automatically an impact on LVMH sales) Secondly luxury products are easy to counterfeit, some countries such as china, turkey, and other

    Essay Length: 305 Words / 2 Pages
    Submitted: March 22, 2010 By: Anna
  • Lvmh: Expanding Brand Dominace in Asia

    Lvmh: Expanding Brand Dominace in Asia

    1. Country specific advantages are the advantages which can be captured by any producer in that particular country. For LVMH, which is originated from France, can benefit from some privileges of France: Country of Origin: Ў§Made in FranceЎЁ represents classics and quality so that people are loyal to the luxurious products manufactured in France. France is also a leading luxurious market worldwide which brings France reputation on high-end product. Good supply: Excellent and the best

    Essay Length: 935 Words / 4 Pages
    Submitted: November 29, 2009 By: July
  • L´oréal - External and Internal Risks

    L´oréal - External and Internal Risks

    STRATEGIC MANAGEMENT Family businesses Business management 18.11.2014 Mikhail Nemilentsev L’OREAL: EXTERNAL AND INTERNAL RISKS L’Oréal is a french cosmetics and beauty company. It is the largest cosmetics company in the world and offers various products in this field and more especially hair care products (shampoo, care, colour, etc), sun protection products, make-up and perfumes. The group also carries out dermatological and biopharmaceutical research. Main external risks of L´Oréal Main internal risks of L´Oréal Economic slowdown

    Essay Length: 292 Words / 2 Pages
    Submitted: December 26, 2015 By: Anna Rosenbluete
  • L’oreal


    Problems/Issue Identification: The case to consider is L’Oreal Nederland B.V. The birth of the L’Oreal began back in 1907 when, a young French chemist, Eugиne Schueller, developed a new hair-color formula that was considered to be safe for hair. The new hair dye was named Aurйole. “Eugиne Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers. In 1909, Schueller registered his company, the Sociйtй Franзaise de Teintures Inoffensives pour Cheveux

    Essay Length: 1,035 Words / 5 Pages
    Submitted: November 29, 2009 By: Fonta
  • L’oreal


    L’Oreal As part of its continued focus on the U.S. market, the firm formed L'Orйal Retail division in 1996, merging its U.S. hair care and cosmetics businesses under one umbrella. It continued to introduce new products in this market, including the Garnier hair care brand. By that time, its Cosmair subsidiary accounted for 23 percent of L'Orйal's entire cosmetics business. In 1998, the company launched a global advertising campaign with the tagline, "Because I'm worth

    Essay Length: 636 Words / 3 Pages
    Submitted: January 16, 2010 By: Mike
  • L’oreal


    Introduction L’Oreal is the world's leading general cosmetics company with a portfolio that contains many of the world's biggest beauty products. More than 80% of group sales are generated outside France, with operations in every major territory. L'Oreal is the world's number one cosmetics company; present in 140 countries with sales in 2004 of 14.2 billion L'Oreal is the only cosmetics group that is present in every distribution In 1907 Eugene Schueller, a young French

    Essay Length: 322 Words / 2 Pages
    Submitted: February 17, 2010 By: Mike
  • L’oreal Bringing Class to Masses

    L’oreal Bringing Class to Masses

    Introduction Nine years after introduction of Plйnitude to the US market, L‘Orйal was still making losses. Some of the treatment creams were successful as niche products (e.g. Revitalift) but to be able to succeed in the daily moisturiser market, L‘Orйal has to reposition its value proposition for the mass market. Analysis L‘Orйal was an established brandname in the US for haircare products, which should have eased successful market entry into the facial cream category. By

    Essay Length: 430 Words / 2 Pages
    Submitted: May 24, 2010 By: Victor
  • L’oreal Case Study

    L’oreal Case Study

    Recognizing the increasing rate of obesity in both children and adults Effortless Innovations, was founded with the goal of decreasing the obesity rate of both children and adults by providing quality exercise equipment for both children and their parents that promote physical activity both indoors and outdoors. Due to the recent increase in the popularity of video games, our company is forced to compete with them in order to make our products more appealing

    Essay Length: 1,866 Words / 8 Pages
    Submitted: January 28, 2010 By: Steve
  • L’oreal Case Study

    L’oreal Case Study

    Problem Identification There is a need to find out what product lines should be introduced into the Dutch market under the Garnier name without negatively effecting the current product lines already available under the L’Oreal brand. Recommendation It would be feasible to introduce one of the new Garnier product lines rather then both of them at the same time. Because there is already a strong L’Oreal presence in the Netherlands it would hurt sales more

    Essay Length: 800 Words / 4 Pages
    Submitted: March 18, 2010 By: Mike
  • L’oreal Case Study

    L’oreal Case Study

    L’Oreal Introduction L’Oreal is the largest cosmetics company in the world. It shouldn’t be a surprise that L’Oreal doesn’t sell all of its product lines in every market in which it sells, and the market in the Netherlands is no exception. Upper management of the Netherlands’ L’Oreal subsidiary have to make decisions on which product lines will succeed in their respective market and which ones will falter. In this particular case, L’Oreal needs to decide

    Essay Length: 3,213 Words / 13 Pages
    Submitted: April 2, 2010 By: Edward
  • L’oreal Company Analysis

    L’oreal Company Analysis

    One of the biggest names in the make-up industry is L’Oreal. L’Oreal runs a massive worldwide operation employing nearly 62,000 men and women of various races, backgrounds and religions across nearly 60 countries. Part of the reason for the corporation’s success has been its sensitivity not only to its consumers but also to each and every one of its employees. The corporation has made sure that all their employees have opportunities to develop themselves both

    Essay Length: 2,120 Words / 9 Pages
    Submitted: June 1, 2010 By: Fatih
  • L’oreal Plenitude Case Study

    L’oreal Plenitude Case Study

    Problem Analysis The huge success of L’Oreal Plenitude in French as the premium skin product with “class to mass” strategy was the primary reason for L’Oreal to expand the product to US market. The company started to enter the US market skin care in 1989 through mass channel by introducing the entire product line (14 SKU’s) that had been developed in France, instead of launching the product one by one. Before Plenitude entered the US

    Essay Length: 820 Words / 4 Pages
    Submitted: November 20, 2009 By: Mike
  • L’oreal Product Line Decline

    L’oreal Product Line Decline

    I am the CEO of L’oreal, a global personal care products company. We provide our customers with cosmetics, beauty and perfumes. Although we are in the cosmetics business now for 97 years, we are having difficulties with our shampoo line, which represents one-half of our annual sales in a normal year. But in 2005 it proofed to become our only product that didn’t work out the way we planned. Our shampoos are now in a

    Essay Length: 542 Words / 3 Pages
    Submitted: April 16, 2010 By: Artur
  • L’oreal Swot

    L’oreal Swot

    A SWOT analysis (strengths, weaknesses, opportunities, threats) helps a firm's decision makers determine what makes the firm distinctive, where its skills lie, and what its abilities are in the context of the market. It is a natural part of the planning process, and the starting point for a firm when assessing its environment. L'Oreal's strengths include the fact that it is the largest seller of haircare and beauty products in the world. It is the

    Essay Length: 330 Words / 2 Pages
    Submitted: December 25, 2009 By: Top
  • L’oreal: Conquer the Market of Shampoo

    L’oreal: Conquer the Market of Shampoo

    FROM SCIENCE TO BEAUTY L'Oréal's research facilities in France, the USA, and Japan bring together more than 3,000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented, creating some 586 patents in 2004 alone. Our methodologies for evaluating the safety and efficacy of ingredients and finished products, product evaluation and claim substantiation are recognised by the international scientific community. L’Oreal Paris products are the result of the following

    Essay Length: 5,036 Words / 21 Pages
    Submitted: March 16, 2010 By: Mike
  • L’oreal: The Making of an International Super-Organization

    L’oreal: The Making of an International Super-Organization

    L'Oreal: The Beauty of Global Branding (int'l edition) The French giant stays on top by selling cultural cachet as well as cosmetics It's a sunny afternoon outside Parkson's department store in Shanghai, and a marketing battle is raging for the attention of Chinese women. Tall, pouty models in beige skirts and sheer tops pass out flyers promoting Revlon's new spring colors. But their effort pales in comparison with L'Oreal's eye-catching show for its Maybelline brand.

    Essay Length: 1,928 Words / 8 Pages
    Submitted: December 4, 2009 By: Venidikt
  • L’oreal’s Global Makeover: Case Study

    L’oreal’s Global Makeover: Case Study

    L’Oreal’s Global Makeover: Case Study Problem: L’Oreal has a number of issues to consider; the approaching retirement of CEO Owen Jones, the potential takeovers of Nivea and Shu Uemura, their trouble gaining a presence in the Japanese market, and the lack of revenue in certain areas of their products offerings. There is also some loss in business for high demand products during turnover time as buyers wait for new shipments. Condensed Recommendation: L’Oreal should carefully

    Essay Length: 3,608 Words / 15 Pages
    Submitted: May 16, 2010 By: regina
  • L’orйal’s Global Brand Management Strategies

    L’orйal’s Global Brand Management Strategies

    Scientific Approach, One of the Group’s most recent challenges is the African market. The Group merged and purchased Soft Sheen and Carson, thereby offering African consumers a new product line. The chosen approach was scientific. Alain Evrard, L’Orйal’s managing director for Africa, the Orient and the Pacific, explains that L’Orйal boosted African awareness of the combined brands by: "educating hairdressers about our products and providing training in how to use them."They opened a Chicago

    Essay Length: 270 Words / 2 Pages
    Submitted: April 7, 2010 By: Tommy
  • M Anagement Responsibilities

    M Anagement Responsibilities

    Good management is practiced in many forms and in a great diversity of business situations. There are basic principles of how to manage, but they would be applied differently in different situations. In an effective organization led by good managers, there is a clear set of strategic objectives I consider skill essential in an effective management such as: communication, motivation, teamwork and goals. There are many more concepts I have learned about management but I

    Essay Length: 1,045 Words / 5 Pages
    Submitted: December 17, 2009 By: July
  • M&a in Pharmaceutical Industry

    M&a in Pharmaceutical Industry

    Bibliography 1. Andrews-Cramer, Molecule informatics and the drug discovery factory, P 60 2. Asquith, P, R.F. Bruner, & D W Mullins, 1987. 'Merger Returns and the Form of Financing', working paper, Harvard University and University of Virginia quoted in K.J Martins' 1996 paper: 'The Method of Payment in Corporate Acquisitions, Investment Opportunities and Management Ownership.' Journal of Finance 51, 1227-1246. 3. Bank Director First Quarter. Publication date: 2002-01-01. (c) 2002, YellowBrix, Inc. 4. Berkovitch, E.

    Essay Length: 547 Words / 3 Pages
    Submitted: April 1, 2010 By: Mikki
  • M&a: Culture Integration

    M&a: Culture Integration

    In 2001, James M. Kilts, then newly appointed as chief executive officer of Gillette Co., replaced two-thirds of the company's senior management team and trimmed 3,700 jobs, more than 10% of the company's work force. Employees of the century-old company thought they had seen the shake-up of all shake-ups. Just wait until they see what Procter & Gamble Co. could have in store. In announcing the $52.4 billion takeover of Gillette, P&G's CEO, A.G. Lafley,

    Essay Length: 861 Words / 4 Pages
    Submitted: November 26, 2009 By: David
  • M&m


    1.1. Market Research The scope of market research performed included industry analysis of both the Australian confectionary market and the personalised products/gift market. The branding and performance of M&Ms and MyM&M’s worldwide was also considered. Customer research consisted of three focus groups, several interviews and a survey, which focussed on both corporate and consumer segments of the market. 1.2. Industry analysis Australian confectionary market Research on M&M’s and the confectionary industry shows that: • M&M’s

    Essay Length: 3,240 Words / 13 Pages
    Submitted: December 28, 2009 By: Mikki
  • M&s Case Study

    M&s Case Study

    The major finding is that M&S has successful business strategies and marketing plans. However, the company does not maintain these advantages continuously. Indeed, it causes some disadvantages. The purpose of this report is to evaluate how M&S survives in the changeable market. Moreover, its concludes how macro- and micro-environment affect M&S to make its marketing plans and investigates the strengths, weaknesses, opportunities and threats of M&S. By analysing current business situation, M&S needs to revise

    Essay Length: 1,276 Words / 6 Pages
    Submitted: February 9, 2011 By: Zack
  • M&s Economic Study

    M&s Economic Study

    Economics: Assignment Marks and Spencer’s Marks and Spencer’s is a multinational chain of department stores, which sell a wide range women’s, men’s and children’s clothing and footwear, gifts, home furnishings, beauty products, financial services and food, all exclusive to Marks and Spencer’s. It is a successful company that has 375 stores in 29 countries worldwide and over 10million shoppers a week. As well as owning the US supermarket group “Kings Supermarkets” M&S website The company

    Essay Length: 3,031 Words / 13 Pages
    Submitted: November 20, 2009 By: Stenly
  • M&s Events and Trends

    M&s Events and Trends

    Introduction To look into the main events and trends from the marketing environment, which are likely to impact the market over the next few years I am going to do various analysis. I am going to research the macro and microenvironments. A STEP analysis will be conducted to look at the macro environment, which includes social-cultural, technological, economical and political factors. For the microenvironment factors competitors, suppliers, customers and stakeholders will be looked at. A

    Essay Length: 1,234 Words / 5 Pages
    Submitted: February 11, 2010 By: Tasha
  • M&s Striving for Competitive Advantage

    M&s Striving for Competitive Advantage

    Introduction A firm’s strategy is said to be its long-term objectives or its direction in its quest to gain and sustain competitive advantage over its rivals. In this race to achieve competitive advantage, a firm must ask itself 3 questions, what forms of value do we seek to create? How do we create this value? And how is the value creation process organised or managed? I have chosen to research the food department of Marks

    Essay Length: 1,540 Words / 7 Pages
    Submitted: February 16, 2010 By: Jack
  • Mac Branding Database

    Mac Branding Database

    MAC Branding In 2004, Apple sold 807,000 iPods, surpassing for the first time the number of Macintosh computers it sold (749,000). What is Mac’s brand strategy since then? MAC sales increased dramatically since 2004 . In 2004, Apple's overall PC business was growing more slowly than that of its Microsoft- and Intel-based competitors . According to Leander Kahney , if Mac users are so loyal, it is due to the brand. The current CEO, Steve

    Essay Length: 525 Words / 3 Pages
    Submitted: February 8, 2010 By: Mike
  • Mac Cosmetics

    Mac Cosmetics

    All ages, all races, all sexes, all MAC. пїЅ This is the motto for one of the fastest growing cosmetics brands in the world, MAC Cosmetics. For MAC artists and MAC customers this motto is not just words it is truly what drives the culture of this amazing Company. At any given time you will find grandmothers shopping for color with their granddaughters. IsnпїЅt that an amazing and wonderful concept? As you read further you

    Essay Length: 328 Words / 2 Pages
    Submitted: January 3, 2010 By: Mike
  • Mac Cosmetics

    Mac Cosmetics

    MAC (Makeup Art Cosmetics) is originally a Canadian company that have been operating for more than 20 years and it has already penetrate to many countries all around the world, in the North and South America at most. It sells brand cosmetics of high quality that is intended for professional as well as everyday usage. The brand is sought-after also by many celebrities, fashion models, and photographers because of its delicate texture, huge choice of

    Essay Length: 1,354 Words / 6 Pages
    Submitted: January 27, 2010 By: Wendy
  • Mac Cosmetics

    Mac Cosmetics

    MAC Cosmetics “All ages, all races, all sexes, all MAC. “ This is the motto for one of the fastest growing cosmetics brands in the world, MAC Cosmetics. For MAC artists and MAC customers this motto is not just words it is truly what drives the culture of this amazing Company. At any given time you will find grandmothers shopping for color with their granddaughters. Isn’t that an amazing and wonderful concept? As you read

    Essay Length: 1,610 Words / 7 Pages
    Submitted: April 4, 2010 By: Fonta
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